Blog
Summer
Study: We Analyzed the Black Friday Email Marketing Strategy of 11 Leading Retailers
In 2023, Black Friday sales soared to approximately $9.8 billion—a significant 12.3% increase from the previous year. Notably, 75% of consumers chose to shop online, underscoring the shift toward digital engagement. This trend highlights a marked evolution from...
The 2024 Retailer Guide to Customer Engagement Best Practices
In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand. Given that study has...
eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into...
How B2B Companies Can Deliver the Amazon Experience
Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it...
The 2024 Retailer Guide to Customer Engagement Best Practices
In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand. Given that study has...
eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into...
How B2B Companies Can Deliver the Amazon Experience
Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it...