We are thrilled to announce that ContactPigeon Omnichannel Platform will be offered as part of the new digital marketing & communications curriculum at Athens University of Economics & Business.
As digital marketing trends and technologies evolve rapidly, the traditional classroom teaching of marketing theories and concepts are no longer sufficient. In recent years, universities worldwide are renovating their marketing curriculum to include innovative new technologies and real-world projects to produce market-ready graduates.
The department of Marketing and Communication at Athens University of Economics & Business recently overhauled its curriculum by introducing courses emphasizing Business Analytics and Digital Marketing. The new curriculum covers multichannel marketing, sentiment analysis, eCommerce, machine learning for predictive models, marketing analytics, and other topics highly relevant in today’s marketing toolkits.
As part of the curriculum redesign, ContactPigeon will be adopted within the laboratory application for multichannel marketing. ContactPigeon is one of the leaders within the field of omnichannel customer engagements. The SaaS platform specializes in helping B2C businesses track, unify, predict, and respond to customer behaviors across various touchpoints within the entire customer lifecycle.
Students will learn the platform functionalities and use them in the context of a marketing plan for existing small businesses. This process helps students take on a hands-on approach to planning, implementing, and evaluating multichannel marketing actions.