When it comes to email marketing, consumers scroll, swipe, and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap in capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. What all eCommerce Managers should also keep in mind is that approximately 52% of individuals partake in Valentine’s Day celebrations, so you should totally spend some time designing your Valentine’s email marketing strategy. That’s why having attention-grabbing Valentine’s Day email subject lines makes all the difference.
The best Valentine’s Day email subject lines to steal for 2024
To rise above the noise, it’ll take a combination of creativity, targeted messaging, timing, and intriguing lead-ins to get a consumer to pause for more than a second and notice your product or service. To spark a few inspirations, we’ve gathered some great ideas for 10 Valentine’s Day email subject lines to attract your ideal consumers. We’ve gone back and forth between messages for men and women since both are targets, so feel free to swap a “he” with a “she,” or vice versa, for your campaign (except for the last two).
1. Flowers Wilt and Chocolate Goes Straight to the Waist. We Can Do Better.
Why not take on the old standbys by offering up a better solution? Consumers are always on the lookout for new, fresh ideas for gift-giving holidays. And, this works for anyone who isn’t selling flowers and chocolate.
2. Give Her Something That’s Profile-Picture Worthy
Let’s face it, in today’s world, nothing is real until it’s posted on social media. If you’re selling experiences, such as a remarkable cruise, getaway package, or even dining experiences, appeal to the social media crowd. Get your customers to imagine the incredible photo opportunities they’ll have along the way.
3. Want a Gold Medal in Gift Giving?
The Winter Olympics are all over the airwaves, so why not tap into this marketing potential without having to pay the hefty price tag for those Olympic rings.
4. Create a Moment That Lasts a Lifetime
No, this idea is not particularly new. But in today’s fast-paced world, where things are increasingly fleeting and disposable, appealing to the consumer’s sense of impermanence may work in your favor. Whether you’re selling jewelry— or a digital camera, tap into memory-making as a way to pitch it.
5. You Won’t Believe How Much He’ll Love This
Yes, it’s clickbait. And it helps if you do have a product or service to back it up. Nothing annoys consumers more than not delivering on a promise. But, if you’ve got the goods, clickbait does work.
6. Send a Little Self-Love on Valentine’s Day
Not everyone is in a happy relationship and this holiday serves as a bitter reminder. At the same time, movements that embrace the power of self-love are picking up steam. Why not tap into this by empowering the consumer to choose him or herself this year?
7. It’s Slightly More Romantic than a Vacuum Cleaner
All too often, marketers try and shove a square peg into a round hole when it comes to relating their products to the holiday at hand. Let’s face it, if you’re selling hammers and nails, just say so and be honest. Consumers appreciate honesty, and there are plenty of practical-minded folks out there who will like your idea.
8. Roses are Red, Violets Are Blue, Why Not Give Him Something Shiny and New?
It’s hokey and hokey still works. Old-fashioned sentiment can bring a nostalgic smile to many faces and not every consumer is a millennial. Come to think of it, to millennials, this may be all new!
9. Show Her It’s About Love & Respect
This Valentine’s Day falls during a critical time when women are voicing themselves through the #metoo and #timesup movements. Now may not be the time for messaging that pushes forward a coddling tone. Instead, use an approach that underscores the value of women. Perfect for gifts – outdoor experiences, travel, sporting equipment – that aim to empower your significant other and show off some individualism.
10. This is the Day He Deserves This
Since women are demanding more respect, they’re more likely to show it in kind. And this subject line works for almost any product or service, from snowblowers to a fancy dinner.
100 romantic examples of effective Valentine’s Day email subject lines:
We also created some catchy Valentine’s Day headlines that may help you skyrocket your email open rates in 2024:
- 💓She/He may be the reason you survive?
- This will make her/him cry
- [Valentine’s] X gifts for him/her
- This will impress her/him 🏹
- 🎁 Don’t be usual. Check our gift proposals
- Sick and tired of Valentine’s? [We feel you]
- 💕For your soulmate
- She/He will definitely melt🏹
- X adorable gift proposals to impress him/her
- LOVEable gift ideas to drive her/him mad 💘
- Share your love with a gift 🎁
- Will YOU be mine? 💖
- All the sweet deals for you!
- Hello? Who’s there? Cupid is calling 🏹
- A treat for both of you 💑
- It’s never too late to find love & the perfect gift as well 🎁
- The perfect gift for him/her is just around the corner!
- Treat your soulmate as you should 💓
- Don’t forget your fluffy love 🐶 🐱
- Hurry! There is only a little Valen-TIME left!
- Make Valentine’s really special 💍
- With XX% off you will fall in love for sure!
- Something sweet for your sweetheart 🍬💖
- Feel the love with XX% off everything
- Find Cupid in our store today 💘
- Singles can celebrate too with XX% off!
- The ultimate Valentine’s gift guide is here!
- Only Cupid-approved gifts are allowed here 🎁
- Show him/her that he/she is on your mind 💖
- Make him/her fall in love all over again💘
- Better than roses, better than chocolates…
- These gifts want to be yours! 🎁
- I choose YOU 💍
- She/He will be truly yours💘
- Love is in the air 💓
- If you wanna know what love is…
- Love him/her like you do 💑
- PS. I love you…
- Stand by them this Valentine’s Day 💑
- You don’t have to find love in a hopeless place 🎁
- He/She can’t help falling in love with you 🎁
- For your lobster this Valentine’s
- Spend a wonderful tonight with him/her
- Crazy in love, crazy in sales!
- Someone like you only gives the perfect gifts 🎁
- Nothing says I LOVE YOU better than these gifts 🎁
- It must have been love, don’t let it over now 💓
- Send them the best of your love 💘
- With these gifts, they will always love you
- Unlock the Love: Exclusive Valentine’s Day Gifts Inside! 🎁
- Love at First Swipe: Shop Our Unique Gift Collection 💑
- Heartfelt Happiness: Gifts That Say It Best 💖
- Cupid’s Closet: Fashionable Finds for Him/Her 👗👔
- Sealed with a Kiss: Unwrap Your Perfect Gift! 💋
- Spark the Romance: Surprise Them with These Picks 💘
- Sweetheart Deals: Limited-Time Offers You Can’t Miss 🌟
- Love in a Box: Our Valentine’s Day Gift Sets 💝
- Date Night Delights: Create Memories with Our Gifts 🌙
- Love Struck Specials: Dive into Irresistible Offers 🏹
- Heartbeats and Discounts: Exclusive Valentine’s Day Savings 💓
- Passion Project: Gift Ideas for Your Special Someone 🎨
- Cupid’s Countdown: Last-Minute Gifts for Your Love 💼
- Love Notes: Personalized Gifts They’ll Cherish 📜
- Heart-Throb Essentials: Valentine’s Day Gift Guide 💼
- Lovelier Than Ever: Valentine’s Day Exclusives Await 💍
- Love Grows Here: Blossom with Our Thoughtful Gifts 🌹
- Yours Truly: The Perfect Gift for Him/Her Awaits 🎁
- Romantic Rendezvous: Gifts That Set the Mood 💑
- Love Language: Find the Perfect Gift Expression 💌
- Enchanting Ensembles: Dress to Impress this Valentine’s Day 👗
- Heart to Cart: Fill Your Basket with Love-Inspired Finds 💕
- Eternally Yours: Timeless Gifts for a Lasting Love 💎
- Unbox Romance: Dive into Our Valentine’s Day Collection 🎀
- Sweet Surprises: Gifts That Make Hearts Skip a Beat 💓
- Kiss and Tell: Share the Love with Our Unique Gifts 💏
- Heartstring Harmony: Tune into Our Melodic Gifts 🎵
- Love Struck Flash Sale: Blink, and You Might Miss It! ⚡
- Lovelier Together: His & Hers Gifts for Perfect Pairs 💑
- Date Night Chic: Elevate Your Valentine’s Day Style 👠
- Heart’s Desire: Find the Gift They’ve Been Longing For 💖
- Beyond Bouquets: Fresh Ideas for a Blooming Love 🌷
- Love Potion No. 9: Our Secret Recipe for Romance 🧪
- Sweetheart Steals: Savings That’ll Make Your Heart Race 💨
- Loving Layers: Cozy Up with Our Valentine’s Day Collection 🧣
- Passionate Picks: Gifts That Ignite the Flame 🔥
- Heartfelt Treasures: Unearth the Perfect Gift Gems 💎
- Love in Every Byte: Tech Gifts for Your Digital Darling 📱
- XO Exclusive: Discover Limited-Edition Valentine’s Day Finds 💋
- Warm Hearts, Warm Deals: Cozy up to Our Special Offers 🍵
Here’s 50 more Valentine’s Day email subject lines for your heartfelt campaigns:
- Gift and Be Gifted: Spread Love with Our Valentine’s Day Collection 🎁
- Love’s Palette: Splash Some Color into Your Relationship 🌈
- Unwrap Joy: Gifts That Guarantee a Smile 😊
- Cupid’s Curations: Find Your Love-Inspired Masterpiece 💘
- Lovely Links: Share the Perfect Gift with Your Better Half 🔗
- Heartfelt Hygge: Create a Cozy Love Nest Together 🏡
- Sweethearts & Sweets: Indulge in Deliciously Thoughtful Gifts 🍫
- Love Letters & Laughter: Gifts That Speak Volumes 💌😄
- Lock in the Love: Discover Our Valentine’s Day Exclusives 🔒
- Kissed by Cupid: Romantic Gifts for the Perfect Connection 💏
- Love & Luxury: Spoil Your Special Someone with Opulence 💎
- Heartstring Serenade: Gifts That Harmonize Your Love 🎶
- Yours Truly: Personalized Picks for Your One and Only 🎨
- Embrace Elegance: Elevate Your Valentine’s Day Gifting 💼
- Heart-Made: Handcrafted Gifts for a Truly Personal Touch ✋
- Whisked Away: Valentine’s Day Gifts for the Culinary Connoisseur 🍳
- Sparkle & Shine: Dazzling Gifts for Your Shining Star ✨
- Forever Yours: Gifts That Symbolize Everlasting Love 💍
- Intimate Indulgences: Share Sensual Gifts for a Steamy Celebration 🌡️
- Cupid’s Catalog: Browse Exclusive Valentine’s Day Delights 📖
- Affectionate Accessories: Adorn Your Love with Style 💍
- Love & Luminescence: Glow Up Your Relationship with Radiant Gifts 💡
- Heartfelt Hues: Paint Your Love with Our Vibrant Gifts 🎨
- Sweetheart Soiree: Gifts for a Glamorous Valentine’s Celebration 🥂
- Love Language Library: Find the Perfect Gift Expression in Our Collection 📚
- Serenade the Senses: Indulge in Luxurious Gifts for Your Love 🌹
- Love Language: Express Your Affection with Thoughtful Gifts 🗣️
- Radiant Roses: Bloom into Romance with Petal-Perfect Gifts 🌹
- XO Exclusives: Limited-Edition Gifts for an Unforgettable Valentine’s 💋
- Whispers of Love: Hear the Call of Romance with Our Gifts 👂
- Secret Admirer Selections: Gifts to Keep Them Guessing 🕵️♂️
- Love’s Labyrinth: Navigate to the Perfect Gift in Our Collection 🌀
- Rendezvous Ready: Prepare for a Romantic Date Night with Our Picks 🌌
- Love Letters & Lace: Adorn Your Love Story with Elegant Gifts ✉️
- Symphony of Love: Discover Harmonious Gifts for Your Partner 🎻
- Heartfelt Haven: Cozy Up to Intimate Gifts for Your Love Nest 🏡
- Love & Latitude: Find the Perfect Gift from Every Corner of Our Collection 🌍
- XOXO Extravaganza: Dive into a Sea of Romantic Gifts 🌊
- Date Night Decoded: Crack the Code to a Perfect Evening with Our Gifts 🕵️♀️
- Love’s Legacy: Create Lasting Memories with Our Timeless Gifts ⏳
- Heartfelt Hike: Explore New Heights of Love with Our Gifts ⛰️
- Romance Revival: Reignite the Spark with Our Passionate Picks 🔥
- Enchanting Embrace: Wrap Them in Love with Our Cozy Gifts 🧥
- Stellar Sweethearts: Gifts That Shine as Bright as Your Love ✨
- Love’s Laboratory: Experiment with Unique Gifts for a Memorable Valentine’s 💡🧪
- Hug & Harmony: Share the Love
- Beyond Bouquets: Unique Finds for a Blooming Love 🌼
- Heartbeat Harmony: Gifts That Resonate with Your Love 🎶
- Unbox Affection: Dive into Our Valentine’s Day Collection 🎁
- Lovelier Together: His & Hers Picks for Perfect Pairs 💑
Let’s Help You Scale Up
Other ideas and tips for your Valentine’s Day email subject lines:
The following tips come from patterns that we spotted from our marketing automation platform’s data and can help any eCommerce and retail businesses increase their impact on their Valentine’s email marketing campaigns.
- Think of classic, local Valentine’s songs: Try to make your email subject lines remind/imitate them and if succeed then you will definitely enjoy impressively high open rates
Ideal for: Older audiences - Use rhymes: rap-style copywriting always improves open rates
Ideal for: Younger audiences - Be disruptive: Another recipe is to “shake” the waters and try to be more provocative by not following
Ideal for: Younger audiences - Inject humor into your headlines (depending on your industry)
Ideal for: Anyone 🙂
Valentine’s Day email subject lines best practices:
Is short when creating your Valentine’s Day email subject lines you should remember the following best practices that really work:
- Use emojis (Most popular in February: 🏹 💘💕💌💖🎁💝)
- Use Brackets: [], ()
- Use 1 word in CAPS (max.)
- Use personalization (via name)
- Don’t implement click-baiting techniques
Valentine’s Day marketing best practices:
- Schedule your email campaigns, based on historical data: Detect the days and times with the best open rates and CTRs, based on your own historical data.
Tip: ContactPigeon has an awesome feature that automatically schedules your campaigns, based on your previous performance. This will save you tons of time. 🙂 - Use emojis to your email bodies as well 👌: Emojis greatly improve the readability so do use them within your newsletter, not only in their subject lines. Plus, they’re fun, eye-catching and a creative combination can undoubtedly make your email stand out from the crowd.
- Use gifs: If you can, use gifs as header images for your email campaigns. Less usual = more clicks 😉
- Run an anti-Valentine’s campaign: You probably have a portion of subscribers and customers who either are single or who hate Valentine’s. Running an anti-Valentine’s email newsletter with some gift proposals for singles may monetize impressively well!
- Set up an omnichannel Valentine’s Day marketing campaign: This is super critical in 2020. You have to reach your customers on multiple platforms to maximize the chances of converting. Creating and scheduling similar campaigns via Push Notifications, SMS marketing, triggered onsite messages and via social media organic posts and ads.
How to go omnichannel:
a. You can either set up different campaigns on the different marketing tools you usually use: email marketing, SMS marketing, push notification, and probably some list-building tool.
b. OR use an all-in-one omnichannel customer engagement tool: It will save you TONS of time and effort to coordinate everything on a sole dashboard since you will be easily able both to set up and track your campaigns’ performance, rather than logging in to multiple accounts every time. EXTRA TIP: An omnichannel marketing automation software like ContactPigeon only uses one code snippet which supports all the above-mentioned features, since it is designed for scaling enterprises. So, even in terms of speed optimization, you will have ~4 code snippets less than the ordinary, making every page of your website lighter.
Other insightful Valentine’s Day marketing resources for a retailer
- The 25 Best Valentine’s Day Campaigns the World Has Ever Seen
- Valentine’s Day Statistics: Get Informed On This Romantic Day [Infographic]
- 10 Lovely Valentine’s Day Promotion Ideas for Retail
- 8 Heartwarming Valentine’s Day Email Templates
- Super Lovable Valentine’s Day Email Marketing Ideas
Ready to wrap up your campaign with the best Valentine’s Day email subject lines?
No matter which retail sector you’re in, a well-crafted Valentine’s Day email subject line can help your email campaign jump out from the crowd this February. Ultimately, the key is knowing your audience and how your product or service fits in. Be honest, be fun, and if you tap the current social mood, be on point. We wish you luck with your upcoming Valentine’s Day marketing efforts.
For more ideas related to the best Valentine’s Day email subject lines, check out our earlier post. We also have 8 free email templates you can easily grab and start customizing for your next campaign.
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