200+ Romantic Valentine's Day Email Subject Lines[2025]

When it comes to email marketing, consumers scroll, swipe, and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap in capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. What all eCommerce Managers should also keep in mind is that approximately 52% of individuals partake in Valentine’s Day celebrations, so you should totally spend some time designing your Valentine’s email marketing strategy. That’s why having attention-grabbing Valentine’s Day email subject lines makes all the difference.

Tips to follow before writing your Valentine’s Day email subject lines

Valentine’s Day is more than just a day for lovebirds—it’s a golden opportunity for brands to connect with customers emotionally and drive sales. But here’s the catch: inboxes are flooded with campaigns, all competing for attention. To make your email subject lines stand out, follow these unique, actionable tips designed for maximum impact:

Deep Dive into Your Audience’s Valentine’s Vibe

Before writing a single word, ask yourself: “Who am I speaking to?” Are you addressing romantic couples, single and thriving individuals, gift planners shopping for friends, or even practical shoppers avoiding the Valentine’s frenzy?

Customize your subject lines to reflect their unique Valentine’s Day situations:

For couples in love: “💖 Impress Your Valentine: Top 5 Gifts They’ll Adore”
For single shoppers: “Who Needs a Valentine? Treat Yourself Today! 🎁”
For parents shopping for kids: “The Sweetest Valentine’s Surprises for Your Little Loves 🍭”
For anti-Valentine’s humorists: “Skip the Roses—Here’s How to Win Valentine’s Day Your Way 🌹❌”

Pro Tip: Go beyond generic “Valentine’s Day deals” and personalize based on your audience segments to hit an emotional chord.

Get Specific with Benefits in the Subject Line

Vagueness doesn’t sell, especially in the crowded inbox arena. Focus on crystal-clear benefits, whether it’s savings, exclusivity, or a time-saving solution. Highlight the “what’s in it for me?” factor immediately.

Example for luxury brands: “Indulge Them This Valentine’s with Luxe Gifts – 30% Off 🌟”
Example for budget-conscious shoppers: “Affordable Valentine’s Day Gifts Under $20 ❤️”
Example for time-crunched buyers: “Fast & Free Shipping: Valentine’s Gifts Delivered in Time!”

Pro Tip: Skip the fluff. Aim for direct, to-the-point messaging that solves your audience’s Valentine’s Day challenges.

Use Emotional Triggers Without Overdoing It

Valentine’s Day is the ultimate emotional holiday, but there’s a fine line between connecting authentically and sounding clichéd. Use strong emotional appeals, but keep it fresh and unique to your brand voice.

Here’s how to take it up a notch:

Make it about THEM: “Because They Deserve a Gift as Special as They Are 💝”
Inspire intrigue: “What’s Your Valentine’s Day Love Language? Find Out Inside 💬”
Use storytelling: “From ‘I Like You’ to ‘I Love You’—Gifts for Every Stage of Love”

Avoid Overused Phrases Like:

“Valentine’s Day Is Coming”
“Show Them You Care”
“Fall in Love with These Deals”

Be unexpected to avoid blending into the sea of sameness.

Incorporate Playful or Niche Humor

Humor, when tailored to your audience, is a fantastic tool for standing out. Inject personality, puns, or even anti-Valentine’s humor to keep things fun and relatable.

Playful: “You’re the Cheese to Their Mac: Gifts They’ll Love 🧀💝”
For pet owners: “Paw-sitively Perfect Valentine’s Day Gifts for Your Fur Baby 🐶”
For singles: “Roses Are Red, Violets Are Blue, This Sale Is Just for YOU 🌹✨”
Anti-Valentine’s: “Cupid Who? Celebrate Yourself This Valentine’s Day ❤️‍🔥”

Pro Tip: Humor works wonders for brands with casual, conversational tones—but make sure it matches your overall style and audience expectations.

Capitalize on FOMO With Time-Sensitive Offers

Valentine’s Day has a built-in countdown, so tap into that urgency by reminding readers they’re on the clock. Limited-time phrases and countdown-driven subject lines can create the Fear of Missing Out (FOMO) that drives immediate action.

Here are ways to phrase urgency without sounding too pushy:

Limited stock: “Hurry! These Valentine’s Favorites Are Almost Gone ❤️”
Delivery deadlines: “Order by Feb. 10 for Guaranteed Valentine’s Day Delivery 🚚”
Last-minute shoppers: “Procrastinator Approved: Same-Day Valentine’s Delivery! 🚀”

Pro Tip: Pair time-sensitive phrases with actionable language (e.g., “Shop Now,” “Order Today”) to guide your audience toward clicking.

Bonus: Test Multiple Angles

Not all audiences respond the same way. For instance, a playful emoji-filled subject line might charm one group, while a clean, straightforward one works better for others.

A/B Test Examples:
- Subject Line A: “Spoil Them Rotten: Valentine’s Day Must-Haves 💝”
- Subject Line B: “Last-Minute Valentine’s Day Gifts for Every Budget”

Use open rates and click-through rates to analyze which approach resonates best—and don’t forget to carry those insights into your next campaign.

Steps to take after sending your Valentine’s Day email subject lines

Hitting “send” on your Valentine’s Day email campaign isn’t the final step—it’s just the beginning of optimizing your strategy for better engagement and results. After your emails are live, there are several crucial steps to ensure your campaign delivers value to your customers and drives measurable revenue for your retail brand. Here’s a unique step-by-step guide to making the most of your Valentine’s Day email campaigns:

Monitor Your Metrics in Real-Time

The moment your campaign goes live, start tracking its performance. Pay close attention to the following metrics to gauge how your subject lines and overall email content are resonating with your audience:

Open Rates: Are your subject lines enticing enough? If you’re seeing below-average open rates, it might indicate that the subject line didn’t capture attention or your timing wasn’t optimal.
Click-Through Rates (CTR): Did the body content and CTA deliver on the promise of your subject line? A low CTR could mean the email content didn’t match the subject line’s intent or wasn’t engaging enough.
Bounce Rates: High bounce rates might suggest deliverability issues. Double-check your email list hygiene.
Conversions: Are clicks leading to actual purchases? This is the ultimate measure of success for a retail campaign.

Pro tip: If you’re running a flash sale, monitor CTR spikes within the first few hours. If engagement lags, consider sending a follow-up “last chance” email with an updated subject line to reignite interest.

Compare Segmented Results

For retailers, segmentation is often the secret sauce for successful campaigns. After sending your emails, dive into performance by segment to uncover valuable insights:

Demographics: Did younger audiences respond better to playful, emoji-filled subject lines, while older demographics preferred direct and elegant messaging?
Purchase History: How did past customers vs. new subscribers engage with your emails?
Behavioral Triggers: Compare engagement between segments that received tailored subject lines based on their browsing history vs. general ones.

Pro tip: Use these insights to refine future campaigns. For instance, if your “Luxury Valentine’s Gifts” email performed better with repeat buyers, consider targeting similar segments with upsell opportunities like gift add-ons or premium packaging.

Respond Quickly to Shopper Behavior

Valentine’s Day campaigns often create immediate shopping spikes. Be ready to react to your customers’ actions by optimizing the shopping experience:

Abandoned Cart Emails: Track cart abandonment in real-time and send automated follow-ups with reminders like:
- Subject Line: “Don’t Miss Out! Complete Your Valentine’s Gift 🎁”
- Subject Line: “The Perfect Gift for [Name] is Still Waiting 💕”
Cross-Sell Opportunities: If a customer buys chocolates, send a follow-up email suggesting complementary items like roses or gift wrap.
Back-in-Stock Notifications: If a product sells out, enable waitlist notifications to retain interested buyers.

Pro tip: Use real-time triggers to send these follow-up emails at the perfect moment—like within an hour of cart abandonment or right after purchase confirmation.

Analyze Peak Engagement Times

Valentine’s Day emails often see varying levels of engagement based on the time of day. After sending your emails, look for patterns in open and click activity to identify peak engagement windows.

Morning Shoppers: These are often planners looking for ideas to finalize their gifts.
Afternoon Browsers: These customers might be casually shopping during lunch breaks.
Evening Buyers: Last-minute shoppers tend to finalize their purchases at night.

Pro tip: Use this data to refine your send times for any follow-up emails. For example, if you notice that most clicks happen during the evening, schedule “last-minute deals” emails to go live at 6 PM.

Optimize Your Landing Pages and Checkout Process

Even the best subject lines can’t save a poorly optimized landing page. After your email is sent, ensure that every touchpoint in the customer journey is seamless:

Test Landing Pages: Check that all links from the email lead to the correct pages and that product pages load quickly.
Highlight Urgency: Use banners or pop-ups on your landing pages with phrases like:
- “Only 2 Days Left for Valentine’s Delivery!”
- “Limited Stock: Order Before Midnight!”
Streamline Checkout: Ensure that your checkout process is quick and mobile-friendly, with multiple payment options for convenience.

Pro tip: Include gifting options directly on the product pages—like gift wrapping, personal messages, or delivery schedule—to encourage more conversions.

Test Subject Line Variations for Follow-Ups

Valentine’s Day campaigns often require multiple touchpoints, especially for undecided shoppers. Test new variations of your subject lines in follow-up emails to re-engage your audience.

Example Follow-Up Ideas:

For Non-Openers: “Still Looking for the Perfect Gift? We’ve Got You Covered 💌”
For Browsers Without Purchases: “Your Favorites Are Still in Stock—But Not for Long ❤️”
For Buyers: “Make It Even More Special: Add These to Your Order 🎁”

Pro tip: Use A/B testing to compare performance between urgent subject lines vs. more playful ones. For example:

Urgent: “Only 24 Hours Left to Shop Valentine’s Day Deals!”
Playful: “Roses Are Red, Deals Are Sweet, But Time’s Running Out! 🌹”

Encourage Social Sharing

Valentine’s Day shoppers love sharing their finds. Use post-email engagement strategies to amplify your reach:

Social Sharing CTAs: Add a call-to-action in your email encouraging customers to share their purchases on social media with branded hashtags (e.g., #LoveWith[YourBrand]).
User-Generated Content (UGC): Feature customer photos or testimonials in follow-up emails to build trust and excitement.

Pro tip: If you sell personalized gifts, invite customers to share photos of their custom creations for a chance to win a gift card.

Learn and Refine for Next Time

After your Valentine’s Day campaign wraps up, conduct a thorough post-mortem analysis:

What subject lines performed best, and why?
Did any segments overperform or underperform?
Were there any technical issues, like broken links or email deliverability problems?

Pro tip: Use these findings to create a reusable framework for future campaigns, such as Mother’s Day, Black Friday, or Christmas.

The best Valentine’s Day email subject lines to steal for 2025

To rise above the noise, it’ll take a combination of creativity, targeted messaging, timing, and intriguing lead-ins to get a consumer to pause for more than a second and notice your product or service. To spark a few inspirations, we’ve gathered some great ideas for 10 Valentine’s Day email subject lines to attract your ideal consumers. We’ve gone back and forth between messages for men and women since both are targets, so feel free to swap a “he” with a “she,” or vice versa, for your campaign (except for the last two).

1. Flowers Wilt and Chocolate Goes Straight to the Waist. We Can Do Better.

Why not take on the old standbys by offering up a better solution? Consumers are always on the lookout for new, fresh ideas for gift-giving holidays. And, this works for anyone who isn’t selling flowers and chocolate.

2. Give Her Something That’s Profile-Picture Worthy

Let’s face it, in today’s world, nothing is real until it’s posted on social media. If you’re selling experiences, such as a remarkable cruise, getaway package, or even dining experiences, appeal to the social media crowd. Get your customers to imagine the incredible photo opportunities they’ll have along the way.

3. Want a Gold Medal in Gift Giving?

The Winter Olympics are all over the airwaves, so why not tap into this marketing potential without having to pay the hefty price tag for those Olympic rings.

4. Create a Moment That Lasts a Lifetime

No, this idea is not particularly new. But in today’s fast-paced world, where things are increasingly fleeting and disposable, appealing to the consumer’s sense of impermanence may work in your favor. Whether you’re selling jewelry— or a digital camera, tap into memory-making as a way to pitch it.

5. You Won’t Believe How Much He’ll Love This

Yes, it’s clickbait. And it helps if you do have a product or service to back it up. Nothing annoys consumers more than not delivering on a promise. But, if you’ve got the goods, clickbait does work.

6. Send a Little Self-Love on Valentine’s Day

Not everyone is in a happy relationship and this holiday serves as a bitter reminder. At the same time, movements that embrace the power of self-love are picking up steam. Why not tap into this by empowering the consumer to choose him or herself this year?

7. It’s Slightly More Romantic than a Vacuum Cleaner

All too often, marketers try and shove a square peg into a round hole when it comes to relating their products to the holiday at hand. Let’s face it, if you’re selling hammers and nails, just say so and be honest. Consumers appreciate honesty, and there are plenty of practical-minded folks out there who will like your idea.

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8. Roses are Red, Violets Are Blue, Why Not Give Him Something Shiny and New?

It’s hokey and hokey still works. Old-fashioned sentiment can bring a nostalgic smile to many faces and not every consumer is a millennial. Come to think of it, to millennials, this may be all new!

9. Show Her It’s About Love & Respect

This Valentine’s Day falls during a critical time when women are voicing themselves through the #metoo and #timesup movements. Now may not be the time for messaging that pushes forward a coddling tone. Instead, use an approach that underscores the value of women. Perfect for gifts – outdoor experiences, travel, sporting equipment – that aim to empower your significant other and show off some individualism.

10. This is the Day He Deserves This

Since women are demanding more respect, they’re more likely to show it in kind. And this subject line works for almost any product or service, from snowblowers to a fancy dinner.

200+ romantic examples of effective Valentine’s Day email subject lines

20 truly creative Valentinte’s Day subject lines for singles

“Valentine’s Day? More Like Treat Yourself Day 💅”
“Who Needs a Date? Here’s the Real Love You Deserve ❤️”
“Roses Are Red, Violets Are Blue, This Sale Is All About YOU 🌹”
“Cupid Who? It’s Self-Love Season 🌟”
“Because You’re the Main Character: Indulge Yourself 💎”
“You Deserve a Little Extra Today (Shop Our Self-Care Picks!)”
“Valentine’s Day for Singles: Deals Too Sweet to Miss 🍫”
“Single and Thriving? Celebrate with These Must-Haves ✨”
“Don’t Wait for Love—Fall for These Deals Today 💕”
“Roses Are Nice, but Chocolate’s Better (Especially on Sale) 🍫”
“It’s Time for You to Shine: 20% Off Just Because ✨”
“Treat Yo’ Self: Valentine’s Day Edition 💖”
“Table for One? Make It Special With These Gifts 🕯️”
“Because Self-Love Looks Good on You 💅”
“Flying Solo? We’ve Got You Covered This Valentine’s Day 💌”
“Romantic Gifts? Nah. Spoil Yourself Instead 😘”
“No Partner? No Problem! Unwrap These Valentine’s Picks 🎁”
“This Valentine’s Day, Give Yourself the Love You Deserve 💓”
“Be Your Own Valentine With These Unmissable Deals 💝”
“Galentine’s, Self-Love, or Just Because—Celebrate You 🎉”

20 truly creative Valentinte’s Day subject lines for new couples

“New Love? Let’s Make Your First Valentine’s Day Unforgettable 💕”
“Because Your First Valentine’s Together Deserves to Be Perfect 💌”
“Newly Together? Celebrate With These Thoughtful Gifts 🎁”
“Impress Them Like You’ve Known Them Forever ❤️”
“You’re New, but the Love Feels Timeless: Shop These Ideas ✨”
“Your First Valentine’s as a Couple = A Gift Worth Remembering 💖”
“Just Started Dating? These Gifts Say ‘I’m Into You’ Without Trying Too Hard 💓”
“Not Too Serious, But Still Special: Perfect Gifts for New Couples 🎀”
“First Valentine’s Together? Make It Memorable Without the Pressure 💝”
“Love Is New, but Our Gift Ideas Are Tried and True 💘”
“New Relationships Deserve Special Moments—Start Here 🌹”
“Sweet but Simple Valentine’s Gifts for New Lovebirds 🕊️”
“Not Sure What to Get? Gifts That Say ‘I Like You’ Just Right 💌”
“Your New Valentine Will LOVE These (Trust Us) 💕”
“Skip the Guesswork: Valentine’s Day Gifts for New Relationships 🎯”
“New Love, No Pressure: Gifts They’ll Adore 🌟”
“Too Soon for Roses? Here’s What to Give Instead 🌸”
“Show You Care Without Overdoing It: Simple Valentine’s Ideas 💖”
“Because Their Smile Is the Only Thing That Matters 💝”
“Start Your Love Story Right With These Valentine’s Day Finds ❤️”

20 truly creative Post-Valentine’s Day email subject line ideas

“Valentine’s Day Is Over—But the Deals Are Still On! 💕”
“Love Fizzled? Our Post-Valentine’s Deals Won’t 💝”
“Roses Have Wilted, but These Offers Are Still Fresh 🌹”
“Valentine’s Day Is Gone, but Self-Love Is Forever 💖”
“Didn’t Get What You Wanted? Treat Yourself Today! 🎁”
“Missed Valentine’s Day? Don’t Worry, We’ve Got You Covered 💌”
“The Romance Isn’t Over—Our Sale Lasts a Little Longer ❤️”
“Because It’s Never Too Late to Say I Love You 🌟”
“Post-Valentine’s: The Perfect Time to Spoil Yourself ✨”
“Because You Deserve a Second Round of Valentine’s Love 💕”
“Valentine’s Clearance: Shop Now Before It’s All Gone! 🚨”
“Cupid Left, but the Savings Are Still Here 💘”
“Turn Post-Valentine’s Blues Into Shopping Bliss 💖”
“Procrastinators, Rejoice! These Deals Are Still Live ✨”
“Celebrate Love All Month Long—Exclusive Deals Inside 💓”
“Your Valentine’s Day Do-Over Starts Here 🎉”
“Love May Fade, but Our Discounts Don’t 💌”
“From Us to You: The Perfect Post-Valentine’s Treat 💝”
“Missed the Magic? Here’s Your Second Chance ❤️”
“Post-Valentine’s Gift Yourself Moment Starts Now 🎁”

Catchy Valentine’s Day subject lines to skyrocket your email open rates in 2025

💓She/He may be the reason you survive?
This will make her/him cry
[Valentine’s] X gifts for him/her
This will impress her/him 🏹
🎁 Don’t be usual. Check our gift proposals
Sick and tired of Valentine’s? [We feel you]
💕For your soulmate
She/He will definitely melt🏹
X adorable gift proposals to impress him/her
LOVEable gift ideas to drive her/him mad 💘
Share your love with a gift 🎁
Will YOU be mine? 💖
All the sweet deals for you!
Hello? Who’s there? Cupid is calling 🏹
A treat for both of you 💑
It’s never too late to find love & the perfect gift as well 🎁
The perfect gift for him/her is just around the corner!
Treat your soulmate as you should 💓
Don’t forget your fluffy love 🐶 🐱
Hurry! There is only a little Valen-TIME left!
Make Valentine’s really special 💍
With XX% off you will fall in love for sure!
Something sweet for your sweetheart 🍬💖
Feel the love with XX% off everything
Find Cupid in our store today 💘
Singles can celebrate too with XX% off!
The ultimate Valentine’s gift guide is here!
Only Cupid-approved gifts are allowed here 🎁
Show him/her that he/she is on your mind 💖
Make him/her fall in love all over again💘
Better than roses, better than chocolates…
These gifts want to be yours! 🎁
I choose YOU 💍
She/He will be truly yours💘
Love is in the air 💓
If you wanna know what love is…
Love him/her like you do 💑
PS. I love you…
Stand by them this Valentine’s Day 💑
You don’t have to find love in a hopeless place 🎁
He/She can’t help falling in love with you 🎁
For your lobster this Valentine’s
Spend a wonderful tonight with him/her
Crazy in love, crazy in sales!
Someone like you only gives the perfect gifts 🎁
Nothing says I LOVE YOU better than these gifts 🎁
It must have been love, don’t let it over now 💓
Send them the best of your love 💘
With these gifts, they will always love you
Unlock the Love: Exclusive Valentine’s Day Gifts Inside! 🎁
Love at First Swipe: Shop Our Unique Gift Collection 💑
Heartfelt Happiness: Gifts That Say It Best 💖
Cupid’s Closet: Fashionable Finds for Him/Her 👗👔
Sealed with a Kiss: Unwrap Your Perfect Gift! 💋
Spark the Romance: Surprise Them with These Picks 💘
Sweetheart Deals: Limited-Time Offers You Can’t Miss 🌟
Love in a Box: Our Valentine’s Day Gift Sets 💝
Date Night Delights: Create Memories with Our Gifts 🌙
Love Struck Specials: Dive into Irresistible Offers 🏹
Heartbeats and Discounts: Exclusive Valentine’s Day Savings 💓
Passion Project: Gift Ideas for Your Special Someone 🎨
Cupid’s Countdown: Last-Minute Gifts for Your Love 💼
Love Notes: Personalized Gifts They’ll Cherish 📜
Heart-Throb Essentials: Valentine’s Day Gift Guide 💼
Lovelier Than Ever: Valentine’s Day Exclusives Await 💍
Love Grows Here: Blossom with Our Thoughtful Gifts 🌹
Yours Truly: The Perfect Gift for Him/Her Awaits 🎁
Romantic Rendezvous: Gifts That Set the Mood 💑
Love Language: Find the Perfect Gift Expression 💌
Enchanting Ensembles: Dress to Impress this Valentine’s Day 👗
Heart to Cart: Fill Your Basket with Love-Inspired Finds 💕
Eternally Yours: Timeless Gifts for a Lasting Love 💎
Unbox Romance: Dive into Our Valentine’s Day Collection 🎀
Sweet Surprises: Gifts That Make Hearts Skip a Beat 💓
Kiss and Tell: Share the Love with Our Unique Gifts 💏
Heartstring Harmony: Tune into Our Melodic Gifts 🎵
Love Struck Flash Sale: Blink, and You Might Miss It! ⚡
Lovelier Together: His & Hers Gifts for Perfect Pairs 💑
Date Night Chic: Elevate Your Valentine’s Day Style 👠
Heart’s Desire: Find the Gift They’ve Been Longing For 💖
Beyond Bouquets: Fresh Ideas for a Blooming Love 🌷
Love Potion No. 9: Our Secret Recipe for Romance 🧪
Sweetheart Steals: Savings That’ll Make Your Heart Race 💨
Loving Layers: Cozy Up with Our Valentine’s Day Collection 🧣
Passionate Picks: Gifts That Ignite the Flame 🔥
Heartfelt Treasures: Unearth the Perfect Gift Gems 💎
Love in Every Byte: Tech Gifts for Your Digital Darling 📱
XO Exclusive: Discover Limited-Edition Valentine’s Day Finds 💋
Warm Hearts, Warm Deals: Cozy up to Our Special Offers 🍵

Here’s 50 more Valentine’s Day email subject lines for your heartfelt campaigns:

Gift and Be Gifted: Spread Love with Our Valentine’s Day Collection 🎁
Love’s Palette: Splash Some Color into Your Relationship 🌈
Unwrap Joy: Gifts That Guarantee a Smile 😊
Cupid’s Curations: Find Your Love-Inspired Masterpiece 💘
Lovely Links: Share the Perfect Gift with Your Better Half 🔗
Heartfelt Hygge: Create a Cozy Love Nest Together 🏡
Sweethearts & Sweets: Indulge in Deliciously Thoughtful Gifts 🍫
Love Letters & Laughter: Gifts That Speak Volumes 💌😄
Lock in the Love: Discover Our Valentine’s Day Exclusives 🔒
Kissed by Cupid: Romantic Gifts for the Perfect Connection 💏
Love & Luxury: Spoil Your Special Someone with Opulence 💎
Heartstring Serenade: Gifts That Harmonize Your Love 🎶
Yours Truly: Personalized Picks for Your One and Only 🎨
Embrace Elegance: Elevate Your Valentine’s Day Gifting 💼
Heart-Made: Handcrafted Gifts for a Truly Personal Touch ✋
Whisked Away: Valentine’s Day Gifts for the Culinary Connoisseur 🍳
Sparkle & Shine: Dazzling Gifts for Your Shining Star ✨
Forever Yours: Gifts That Symbolize Everlasting Love 💍
Intimate Indulgences: Share Sensual Gifts for a Steamy Celebration 🌡️
Cupid’s Catalog: Browse Exclusive Valentine’s Day Delights 📖
Affectionate Accessories: Adorn Your Love with Style 💍
Love & Luminescence: Glow Up Your Relationship with Radiant Gifts 💡
Heartfelt Hues: Paint Your Love with Our Vibrant Gifts 🎨
Sweetheart Soiree: Gifts for a Glamorous Valentine’s Celebration 🥂
Love Language Library: Find the Perfect Gift Expression in Our Collection 📚
Serenade the Senses: Indulge in Luxurious Gifts for Your Love 🌹
Love Language: Express Your Affection with Thoughtful Gifts 🗣️
Radiant Roses: Bloom into Romance with Petal-Perfect Gifts 🌹
XO Exclusives: Limited-Edition Gifts for an Unforgettable Valentine’s 💋
Whispers of Love: Hear the Call of Romance with Our Gifts 👂
Secret Admirer Selections: Gifts to Keep Them Guessing 🕵️‍♂️
Love’s Labyrinth: Navigate to the Perfect Gift in Our Collection 🌀
Rendezvous Ready: Prepare for a Romantic Date Night with Our Picks 🌌
Love Letters & Lace: Adorn Your Love Story with Elegant Gifts ✉️
Symphony of Love: Discover Harmonious Gifts for Your Partner 🎻
Heartfelt Haven: Cozy Up to Intimate Gifts for Your Love Nest 🏡
Love & Latitude: Find the Perfect Gift from Every Corner of Our Collection 🌍
XOXO Extravaganza: Dive into a Sea of Romantic Gifts 🌊
Date Night Decoded: Crack the Code to a Perfect Evening with Our Gifts 🕵️‍♀️
Love’s Legacy: Create Lasting Memories with Our Timeless Gifts ⏳
Heartfelt Hike: Explore New Heights of Love with Our Gifts ⛰️
Romance Revival: Reignite the Spark with Our Passionate Picks 🔥
Enchanting Embrace: Wrap Them in Love with Our Cozy Gifts 🧥
Stellar Sweethearts: Gifts That Shine as Bright as Your Love ✨
Love’s Laboratory: Experiment with Unique Gifts for a Memorable Valentine’s 💡🧪
Hug & Harmony: Share the Love
Beyond Bouquets: Unique Finds for a Blooming Love 🌼
Heartbeat Harmony: Gifts That Resonate with Your Love 🎶
Unbox Affection: Dive into Our Valentine’s Day Collection 🎁
Lovelier Together: His & Hers Picks for Perfect Pairs 💑

4 effective Valentine’s Day email subject line examples and why they work

YOOX: “Chocolates for Valentine’s Day? You can do better…”

Challenge to Tradition: YOOX challenges the conventional Valentine’s Day gift of chocolates, suggesting that their offerings provide a more unique and thoughtful alternative.
Curiosity and Intrigue: The ellipsis at the end creates suspense, encouraging recipients to open the email to discover what “better” options are available.
Brand Positioning: By implying that their products are superior to traditional gifts, YOOX positions itself as a purveyor of distinctive and desirable items.

This subject line effectively piques curiosity and appeals to consumers looking for unique Valentine’s Day gifts.

Society6: “How To Have An Epic Solo V-Day”

Inclusivity: Society6 acknowledges that Valentine’s Day isn’t just for couples, reaching out to singles who may feel overlooked during this holiday.
Empowerment: The use of “Epic Solo V-Day” empowers individuals to celebrate the day on their terms, promoting self-love and independence.
Relevance: By addressing a broader audience, Society6 increases its potential customer base and demonstrates social awareness.

This subject line resonates with singles, offering them ideas to enjoy Valentine’s Day, thereby broadening the campaign’s appeal.

OpenTable: “Soulmate or sidekick, buddy or beau”

Rhythmic Pairing: The use of alliteration and pairing of terms creates a catchy and memorable phrase.
Broad Appeal: By mentioning various types of relationships, OpenTable appeals to a wide audience, encouraging everyone to consider dining out, regardless of their relationship status.
Subtle Suggestion: The subject line subtly suggests that OpenTable can help plan a meal for any occasion, not just romantic dinners.

This inclusive approach broadens the campaign’s reach and positions OpenTable as a versatile choice for dining plans.

Birchbox: “Valentine’s Day treats for you and yours”

Dual Appeal: Birchbox addresses both the recipient and their loved ones, suggesting products suitable for self-pampering and gifting.
Warmth and Affection: The term “treats” conveys a sense of indulgence and care, aligning with the affectionate theme of Valentine’s Day.
Personalization: The phrase “you and yours” feels personal and inclusive, fostering a connection with the reader.

This subject line effectively encourages recipients to consider Birchbox products for both personal use and as gifts, enhancing its appeal.

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Other ideas and tips for your Valentine’s Day email subject lines:

The following tips come from patterns that we spotted from our marketing automation platform’s data and can help any eCommerce and retail businesses increase their impact on their Valentine’s email marketing campaigns.

Think of classic, local Valentine’s songs: Try to make your email subject lines remind/imitate them and if succeed then you will definitely enjoy impressively high open rates
Ideal for: Older audiences
Use rhymes: rap-style copywriting always improves open rates
Ideal for: Younger audiences
Be disruptive: Another recipe is to “shake” the waters and try to be more provocative by not following
Ideal for: Younger audiences
Inject humor into your headlines (depending on your industry)
Ideal for: Anyone 🙂

Valentine’s Day email subject lines best practices:

Is short when creating your Valentine’s Day email subject lines you should remember the following best practices that really work:

Use emojis (Most popular in February: 🏹 💘💕💌💖🎁💝)
Use Brackets: [], ()
Use 1 word in CAPS (max.)
Use personalization (via name)
Don’t implement click-baiting techniques

Valentine’s Day marketing best practices:

Schedule your email campaigns, based on historical data: Detect the days and times with the best open rates and CTRs, based on your own historical data.
Tip: ContactPigeon has an awesome feature that automatically schedules your campaigns, based on your previous performance. This will save you tons of time. 🙂
Use emojis to your email bodies as well 👌: Emojis greatly improve the readability so do use them within your newsletter, not only in their subject lines. Plus, they’re fun, eye-catching and a creative combination can undoubtedly make your email stand out from the crowd.
Use gifs: If you can, use gifs as header images for your email campaigns. Less usual = more clicks 😉
Run an anti-Valentine’s campaign: You probably have a portion of subscribers and customers who either are single or who hate Valentine’s. Running an anti-Valentine’s email newsletter with some gift proposals for singles may monetize impressively well!
Set up an omnichannel Valentine’s Day marketing campaign: This is super critical in 2020. You have to reach your customers on multiple platforms to maximize the chances of converting. Creating and scheduling similar campaigns via Push Notifications, SMS marketing, triggered onsite messages and via social media organic posts and ads.

How to go omnichannel:

a. You can either set up different campaigns on the different marketing tools you usually use: email marketing, SMS marketing, push notification, and probably some list-building tool.

b. OR use an all-in-one omnichannel customer engagement tool: It will save you TONS of time and effort to coordinate everything on a sole dashboard since you will be easily able both to set up and track your campaigns’ performance, rather than logging in to multiple accounts every time. EXTRA TIP: An omnichannel marketing automation software like ContactPigeon only uses one code snippet which supports all the above-mentioned features, since it is designed for scaling enterprises. So, even in terms of speed optimization, you will have ~4 code snippets less than the ordinary, making every page of your website lighter.

Other insightful Valentine’s Day marketing resources for a retailer

Ready to wrap up your campaign with the best Valentine’s Day email subject lines?

No matter which retail sector you’re in, a well-crafted Valentine’s Day email subject line can help your email campaign jump out from the crowd this February. Ultimately, the key is knowing your audience and how your product or service fits in. Be honest, be fun, and if you tap the current social mood, be on point. We wish you luck with your upcoming Valentine’s Day marketing efforts.

For more ideas related to the best Valentine’s Day email subject lines, check out our earlier post. We also have 8 free email templates you can easily grab and start customizing for your next campaign.