Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce

The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while customer satisfaction and sales increase.  Getting traffic to your website is progressively becoming more expensive. Revealbot informs us that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year. So, what’s can you do? More and more, marketers realize that they have to…

eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know

The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into online channel development but has also changed consumer shopping behavior in a fundamental manner. There are good reasons to say that the apparel industry will not be the same as we got used to it before the crisis. So, how can retailers stay effective while everyone around is now selling online? This entry is right about…

How to Remain Operationally Sustainable as an Ecommerce Retailer During Crisis

The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong increase in sales. In fact, in the US online retailers registered YoY (year-over-year) revenue growth of 68% in April and conversion rates that are comparable to Black Friday and Cyber Monday sales. However, the increase in online sales also correlated with reduced logistics capacities due to the consequences of the spread of the coronavirus (namely lockdown, social distancing, etc.) resulted in…

[Report] How has COVID-19 Impacted Ecommerce Trends?

At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as weekly eCommerce sales shot up 61% within the first weeks of the closures. That growth in online sales seems to be the main hope for retailers to retain part of their market share and survive through this crisis. This report examines the weekly eCommerce sales patterns as a result of stay-at-home measures, which products consumers are purchasing online, and which categories consumers have cut back on, in an…

How to generate eCommerce sales with Instagram [2021]

Today, Instagram is not just a photo-sharing app. It has come a long way to become a real powerhouse that offers a whole host of potential for online business, especially after the company officially launched the Instagram Shops, on May 2020. With over 1 billion monthly active users, and more than 60% of users come in contact with businesses and brands, Instagram eCommerce is undoubtedly the way to go in 2021. However, just like with every eCommerce or social media channel, success is not guaranteed just by being there. You still need to possess a proper strategy if you want…

10 Top eCommerce Events in London You Shouldn’t Miss in 2020

For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing and eCommerce events to attend in 2020. While we may not be able to help with gifting, we can certainly help with the events. Here are the 10 most anticipated eCommerce events in London for 2020 to guide your calendar planning. The UK eCommerce ecosystem in numbers Below are some useful insights about the eCommerce in the UK, to help you understand why London is the best place to be for eCommerce in 2020. So, let’s let the…

Ecommerce Checkout Flow: A Designer’s Checklist

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout…

Fashion Ecommerce Marketing: 5 Automation Flows That (Actually) Work

Fashion is one of the industries that has seen constant economic success over the past decade. In 2018 alone, the global online fashion market has brought in $484 billion, representing 27% of total fashion retail sales occurred online. While the fashion industry enjoys great profitability, the margins are facing pressures from new entrants and competitive landscape. Considering that the global fashion market online is predicted to reach $765 billion by the year 2022 (a 58% increase from today) every marketer needs to have the latest tools and strategies to boost their fashion eCommerce marketing. Savvy marketers understand that marketing automation is no longer…

How to Grow and Maintain Your Email List as an Ecommerce Brand?

Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A well-managed email list can help you send more personalized messages, reengage past buyers, and learn more about your target audience. You may think social media is better for engaging with customers, but the fact is, there are three times more email accounts in the world than Facebook accounts – and due to Facebook’s algorithm, the organic reach can be as low as 6%. In contrast, emails generally have an open rate of 20-30%, meaning your message is five times more…

Why ASOS is the Absolute UK Ecommerce Success Story

ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the UK ecommerce success story within just two decades of operations? Let’s dig in. ASOS sells 850+ brands alongside its own line of clothing and accessories and ships to 196 countries, making this UK eCommerce brand a global eCommerce success story and fascinating case study. In this post, we’ll go over why ASOS is the absolute eCommerce success story you should copy and how…

Ecommerce SEO: Everything You Need To Know

When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the ecommerce website. Anyone new to the eCommerce world will probably find this a little daunting… But it doesn’t need to be! I am going to take you through the most effective eCommerce SEO strategies you can use to give your online store a boost up the rankings. I will discuss: Table of Content Conducting A Site Audit Keyword Research & Optimization…

Category Page Best Practices for eCommerce

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. This generates higher sales and better conversions as a result. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. Let’s skyrocket your eCommerce sales this year. Table of Content What is a category page in eCommerce? Why is Category Page optimization crucial for any eCommerce business? 22 Category Page Best Practices for eCommerce…

Marketing Automation Statistics for eCommerce [2021]

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce industry is Μarketing Automation.  Marketing Automation helps engage customers in a more personal and valuable fashion. It allows marketers to target shoppers with the correct message at the optimal time. Marketing messages can be triggered based on previous consumer behavior, preferences, and purchase history. In this post, we’ve gathered the latest marketing automation statistics you need to know for 2021. Here are…

The eCommerce KPIs List You Should Focus On 2021

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we have curated the eCommerce KPIs list that helps you keep a pulse on the health of your business and monitor its’ monthly and daily growth. Table of Contents What are KPIs for ecommerce? What metrics do you find most important for measuring an eCommerce business? What are the best eCommerce KPIs to track monthly? What are the best eCommerce KPIs to…

Strong Customer Authentication and eCommerce: How to (properly) prepare your business

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online transactions. These requirements, Strong Customer Authentication for eCommerce, or SCA, go into effect on September 14th, 2019. How ready is your business to implement these new regulations of robust customer authentication? Don’t fret. We’ve created this article to help you prepare your online business to comply with SCA requirements.  What is strong customer authentication psd2? PSD2 aims at…

The best summer marketing campaigns for eCommerce [2020]

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat  Why we liked it:  For your eCommerce…

The Marks and Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

The Marks and Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting. Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business stats you should know Breaking news about Marks and Spencer In Conclusion eCommerce 101: Why you need…

Omnichannel eCommerce Marketing Guide for Retailers [2021]

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce is the future, and how to get started with omnichannel marketing. Table of Content Amazon, again, leads the way What is Omnichannel eCommerce Marketing? Omnichannel vs Multichannel eCommerce Benefits of Omnichannel eCommerce Marketing eCommerce omnichannel trends worldwide 2 great Omnichannel eCommerce examples to get inspired from Designing your Omnichannel Strategy in 2021 An Omnichannel approach is the only…

Why A/B Testing is Essential for Growing Your Ecommerce Business?

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make a purchase. On the surface, the static nature of an ecommerce site puts you at a disadvantage. You can’t alter your pitch, or shopping experience, depending on who walks in the door. Or can you? As it turns out, you can, and that’s where A/B testing comes in. A/B testing, or split testing, presents half of your site visitors with one…

5 Father’s Day Marketing Ideas for Ecommerce

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2019 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock…