Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!
A marketing strategy that has proven to be effective throughout time is email marketing. Collecting contact details of interested consumers, and nurturing them with the right messaging, can be a great way to turning contacts into prospective customers. However, email marketing isn’t as simple as merely collecting addresses, putting them on a list, then targeting that entire list with your marketing materials. In fact, one of the best ways to ensure that your email list is an effective marketing tool is by simply segmenting your contacts specifically by who and what you need to target. Email contact segmentation involves splitting up your
Do you ever think how you can change the world? Well, not trying to be pessimistic but, no one can change it in a day. With holidays getting closer and closer everyone tries to share whatever they can offer, to show more love and affection. This doesn’t occur to individuals only, but also to nonprofit organizations, that during the last month of the year, usually, receive up to 31% of donations and are accumulating 12% in just the last 3 days of the year. This increase doesn’t happen by chance, that’s why we took the initiative to unveil through this
Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s “Last Christmas” can drive them up the wall ? One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we
Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are: