2023 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article!
Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasions in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter while in 2018 and 2019 the total consumer spending was stabilised near 18.2 billion US dollars, according to Statista. Across the pond, British consumers planned to spend an average of 27.66 British pounds in 2020 for Easter festivities, but the pandemic drastically affected consumer’s spending. In 2021, the average Easter spending hit all-time high in the US while in the UK a +14% YoY growth was recorded at the total sales, at £1.2B. 2022 is expected to be better though, since societies and economies are struggling to return to normality. This is why this article will take you through some Easter marketing ideas to get inspired and copy, along with 150 creative Easter subject lines to take your email marketing up a notch.
Consumer Trends during Easter
Much like Valentine’s Day, Easter has grown from a holiday dedicated to a sumptuous dinner and children’s activities into a major retail event. People buy Easter decorations, new spring outfits, candy, and extra groceries for the holiday.
The way last year’s Easter purchasers planned to buy looked like this:
- Candy 88.7%
- Food 87%
- Gifts 60.9%
- Clothing 49.6%
- Greeting Cards 48.4%
- Decorations 42.5%
- Flowers 39.2%
Surveys show 87 percent of parents will provide Easter baskets for their children, and 80 percent of those same parents will indulge in some of the kids’ candy themselves. In fact, $2.4 billion of last year’s Easter expenditures was spent on candy, much of it chocolate, which Americans are supposed to be avoiding.
Not only is Easter ramping up its revenue generation, but it’s becoming more diverse as well. Easter as a secular retail holiday is no longer limited to the U.S. and selected parts of Europe. It’s spreading around the world. Latin America – with its Christian religious heritage and rising middle class – is quickly becoming a major consumer of Easter products.
By age demographic, Millennials make up the largest buyers of Easter products. That could be due to the fact that they are more likely to be the parents of young children – who love candy and Easter baskets – than other generations.
Don’t Leave out Email Marketing this Easter
Ecommerce is increasingly becoming the purchase channel of choice for these consumers. But the Easter Bunny only brings buyers to online brands that work hard for them. What works in Easter email marketing campaigns?
Generally, the same tactics that bring in eCommerce buyers on other holidays like Valentine’s Day also generate revenue during Easter. Consider that on this past Valentine’s Day, the overall order volume increased by 11 percent compared to 2017, and email marketing generated orders grew by 17 percent in comparison.
As usual, email stands out as the marketing tactic of choice.
It’s fair to say that innovating with email marketing over Easter is key to increasing Spring revenue. Two key factors to a successful email campaign are great Easter subject lines and automation. A majority of email recipients decide whether to open or discard an email based on its subject line alone. Marketing automation moves beyond mass emails to a system that allows you to segment, retarget, track, analyze, and make corrections. Top automated marketing systems in eCommerce make sure that the email provider stays in close contact with data gathered from Shopify.
Let’s consider Easter subject line examples before we hop over to marketing automation.
Crack Your Marketing with These 150 Easter Subject Lines
- (New!) Egg-normous Easter sales are here!🐰
- (New!) Are you egg-cited for Easter yet?
- (New!) Hop into our Easter special offers 🐰🐇
- (New!) Our Easter suggestions 🐣
- (New!) Our Spring and Easter favourites 😍
- (New!) Easter is not only about egg hunting…
- (New!) Easter gifts for you 🎁
- (New!) 50% off on all Easter items
- (New!) Celebrate Easter without breaking any eggs 🥚
- (New!) 10+1 Easter recipes for your guests 🥄
- (New!) A present for you from the Easter bunny 🎁🐇
- (New!) DIY Easter decorations 🎀🐰
- (New!) Free shipping to all orders until Easter!
- (New!) Check out our Easter catalogue!
- (New!) How to prepare for Easter
- (New!) ΧΧ ideas for your Easter basket 🐰
- (New!) Our Easter opening hours
- (New!) Happy Easter from all of us at XX
- (New!) Is it Easter yet?
- (New!) Celebrate Easter with our spring sales
- (New!) What to put in your Easter basket 🐰
- (New!) How to enjoy your Easter holidays…
- (New!) ✂️ DIY Easter card ideas to give to your beloved ones
- (New!) YOUR Easter wish list
- (New!) Enjoy a little Easter treat from us 🐇🎁
- (New!) Look what just hopped in 🐰😵
- (New!) Just in: Easter items you cannot miss
- (New!) -50% to all thanks to the Easter Bunny! 🐇🐇
- (New!) Last chance to prepare for Easter 🎀🐤
- (New!) Egg-citing items for your Easter basket 🎀
- (New!) Don’t miss your Easter coupon
- (New!) What is new for Spring 🌷🐇
- (New!) Your Easter essentials
- (New!) Don’t miss your Easter treat 🎁🐰
- (New!) 🥚Egg-clusive Easter offers: up to 30% off
- (New!) Top picks for Easter presents 🐇🎁
- (New!) An Easter collection you cannot miss
- (New!) Don’t miss your Easter presents 🎁
- (New!) Check out our Easter new arrivals!
- (New!) How to plan this year’s egg hunt
- (New!) Easter only web offers are here!
- (New!) Easter decoration that you’ll love
- (New!) Happy Easter, have a lovely holiday!
- (New!) Easter surpise with every order🎁
- (New!) Celebrate easter properly this year!
- Do you ❤️ 🐰 🛍️ ? Then this is for you.
- We found the best Easter offers for you.
- ➡️ Awesome email with Easter sales ⬅️
- 🥚🥚🥚 (Click to Break an Egg)
- 🐓🐤🐤🐤 Awesome EASTER gifts spotted! Click here!
- 🚨 EASTER SALES Alert!
- 🎀 FREE easter gift, to every order 🤗
- [FREE EASTER SHIPPING] 🚚
- 🐣 Break an EGG: X awesome gift proposals to pick!
- 🕯️ Easter Discounts are ON!
- Make a spring gift to yourself!
- The best Easter sales you’ll find. Promise.
- 🐰 A gift to remember
- X EGGcellent gift proposals for your beloved persons!
- 10 hEASTERically hot offers you should not miss
- 5+1 “BucksBunny” easter offers that will make your family happy
- These are the best Spring offers you will see.
- 20 Blossom Awesome Deals just for you!
- 🚚💨 Fast, Reliable and FREE for you! 🐰
- 🔝 MEGA Easter offers to crack!🔝
- This is for him/her, trust us.
- X no-brainer Easter deals! 👌
- Warm weather, hot sales 🔥
- Grab the Sunshine in 🛍️
- X a-m-a-z-i-n-g Easter gift ideas
- No “Bucks”, just Bunny offers here 😉
- The best EASTER email you will get.
- Our best Easter gifts are here!
- 🔥 New Spring Arrivals! 🔝
- EASTER Sales: ON
- 📢 1+1 to all Products until Easter!
- EASTER SALES: Get 3, pay 2!
- Y out of the box Easter gift ideas to amaze him/her
- Awesome Ideas for your Easter Free time! {Content}
- Freebie alert: Free samples to all Easter orders
- [MUST SEE] X Easter gift proposals for your family
- Z Easter DIY ideas to show your love {Content}
- Creative Easter ideas to surprise him/her {Content}
- The ultimate Easter gift shopping guide! {Content}
- Easter Sales Offer You 15% Off. Hop Over to Enjoy Saving.
- Spring into Savings with Our 15% Off Easter Sale.
- March into Easter Looking Great with Our New Product.
- Jump Start Your Easter with These Big Savings!
- Happy Spring/Happy Easter from (Your Brand)!
- Spring Fever Sale – 15% Off Our Products
- Goodbye, Winter. Hello, Spring Sales.
- Prepare for April Showers: A Wedding & Baby Goods Sale
- Easter’s Sweetest Selection of (Your Product)
- A Sale EveryBunny Can Enjoy!
- Enjoy a Taste of Easter on Us (Free Giveaway)
- Big Easter Savings Are a Hop, Skip, and a Jump Away
- Super-Duper Easter Sales!
- 🌼 Spring Rolls-on at {Business Name here}!
- Our Spring collection just arrived and its awesome.
- [NEW ARRIVALS] You will simply love all of them!
- Hop into savings this Easter!💯
- 🥚🐤Easter is on its way & deals all the way!
- 📢Easter treat alert: Get Up to 20% Off Now!
- Egg-cellent Deal 👚👖👔👗 Enjoy superb fashion offers!
- 🐣 Crack open your Easter surprise – shop now!
- Fill your basket with our latest arrivals! 🧺🐤
- ➡️Last chance for egg-cellent offers!🥚
- Get ready for Easter with our latest arrivals!🔥
- Get egg-cited🥚😃for Easter with X Easter sales!
- 🐇🐇Our bunnies are busy giving you amazing sales!🐇🐇
- This is egg-actly what you need to enjoy your home! 🏠👌
- Get egg-stra 🥚with our Easter promotions!
- Did you egg-spect great Easter deals? You’ve got them! 🔝
- Here’s a list for your Easter basket ideas!🧺🐤
- 😲💥Egg-citing news!You can get 3 items for the price of 2!
- X Egg-ceptional Gifts you’ve been looking for!🎁🥚
- X Egg-cellent Easter styles for you to try today!🥚👔👗
- Top Fashion Picks for your Easter Basket – Discount 50%💸
- Treat yourself to festive styles as a gift!💯🎁🥚
- Egg-splore🥚our Easter collection and TOP discounts on trending items!😲
- Bunny up your style with Easter Sales! 🐇🎀
- Get egg-static Easter outfits now and save 30%!🥚💸
- ➡️Easter is hopping, and so are our fashionable deals! 👔👗
- 🔥🥚Grab our Easter specials before they’re gone!
- Put all your eggs in one basket with super deals! 🧺🐤💯
- Treat yourself to our delicious, seasonal goodies!🥐🍩🥚
- 🐰 Bunny-approved Easter treats for your loved ones! 🍰🍪
- Easter treats – egg-ceptionally delicious – try them today!🥚🍴
- Egg-straordinary Easter goodies 🍰🍪 Grab them while you can!
- Are you ready to taste Easter-inspired treats and snacks?🍪🥐🍩
- Egg-stravaganza deal just for you- check it out today!😉
- Egg-stra special Jewelry Range for Your Easter Celebrations!💍💎
- Make a statement this Easter with our X jewelry pieces – 20% discount!💍💎
- Discount ALERT 🚨 Because Easter is the perfect time to shine!💍
- Have a Holi-Date with our new product – check it out! 🎀🎁
- This Easter deal is as sweet as a chocolate bunny!🍫🐰
- Do the bunny hop! 🐰 Our Easter goodies just arrived!🍪🥐🍩
- 📱💻Tech-savvy Easter egg hunts – try our innovative solutions.
- 😄 X products will make your Easter celebrations egg-stra fun😄
- Easter is all about new beginnings – start with our products today!
- Hop to it! 🐇 Our Easter specials are a limited-time offer!⌛💸
- Easter never tasted so good – try our new product today!🍪🥐🍩
- New season, new product! This is the real deal.💪
- Our Easter limited-time offer won’t last long! Tik – Tok 🕐💣
- Limited time, unlimited savings 😉💸 buy one item, get the second at 50% off!
- Easter is better with us 🔥 take 15% off your purchases!🔝
- Crack open our Easter deal 🐣 get one free item today!🛍️
- Don’t miss our Easter flash sale 💸⌛ save up to 10% off select items!
- Hurry, limited stock available! [X] Blossom Items just for you.🌷🐇
- Easter treats are so good, you’ll want seconds. 📢 Buy 2, get 3 free!
The best emojis to use for your Easter Email Subject Lines
The most relevant and effective easter emojis to create catchy retail email subject lines are: 🐰🐇🕯️🎀🐤🎁🐣
How to Optimize Your Easter Email Marketing
Results-driven email marketing is much more than blasting your list with a message announcing your sale. Having appealing Easter subject lines is just a start. A good email campaign should be personal, relevant, timely, and easy for you to track. It allows you to do targeted remarketing so you don’t lose customers who lay their tablets down mid-purchase.
To make your email personal, use your best Easter subject lines, address your customer by name, recommend products he or she has viewed or purchased in the past, and anticipate upgrades for future shopping trips.
Make sure each segment of your list gets an email designed to appeal to their interests and buying capacities. Like boring Easter subject lines, generic content will get clicked away.
Give yourself time to do a pre-sale drip campaign. You want your customers ready to enter their card number on the right day. Multiple reminders don’t hurt either, especially when they contain fun emojis, extra coupons, clever videos, or invitations to in-store events – provided you have a brick and mortar location.
Easter Marketing Automation Tips
You may have a great automated email marketing plan that you can roll out for everyday, but what about Easter emails?
Here are our best tips for adapting your email marketing campaign for Easter:
- Spice up your regular cart abandonment emails with relevant Easter copy. (Cart abandonment is a major driver of lost revenue on Easter.)
- Adjust your welcome email to include some catchy Spring phrases.
- Set up an Easter purchase reminder to target and reactivate older customers.
- Design an Easter-themed pop up to capture emails or promote your Easter offer.
- Don’t forget to use color popping Easter email templates.
- Implement the Easter subject line in each email automation you set up.
Tip: check out some of the best Easter campaigns we’ve seen to get inspired for your Easter marketing.
Final Thoughts
Investing in a service that can provide automated email marketing is critical to take full advantage of Easter eCommerce sales. In 2018, an e-commerce business that wants to evolve and grow has to invest in new, proven tools that can help them raise their sales.
ContactPigeon, was recently named as a High Performer Customer Engagement solution by G2 in Europe and has more than 300 clients in the United States and Europe. We offer a plan with dedicated customer success experts who make reliable partners an e-shop manager can count on.
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