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Temu Marketing Strategy: A Case Study of the Trending eCommerce Star

Temu Marketing Strategy: A Case Study of the Trending eCommerce Star

by Sofia Spanou | Nov 30, 2023 | Ecommerce

Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50 million downloads, surpassing the popularity of Amazon. The brand...
The 24 Best eCommerce Retail Case Studies Worth Reading

The 24 Best eCommerce Retail Case Studies Worth Reading

by Sofia Spanou | Nov 16, 2023 | Brand Stories, Ecommerce

In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it’s the lifeline of our industry. For seasoned retail executives, inspiration often comes from the experiences and successes of industry giants who paved the way with...
Shopify Success Stories: From Retail to eCommerce Triumph

Shopify Success Stories: From Retail to eCommerce Triumph

by ContactPigeon | Jul 31, 2023 | Ecommerce

With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce...
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce

How to Use Zero and First-Party Data for Marketing Personalization in eCommerce

by ContactPigeon | Jul 14, 2023 | Ecommerce

Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged...
GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition

GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition

by ContactPigeon | Jun 16, 2023 | Ecommerce

We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop collecting data....
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