In the Gen-AI era, a customer data platform (CDP) is a crucial asset for scaling retailers. CDPs empower retailers to analyze data from disparate sources, generating valuable insights that inform personalized marketing campaigns. This allows...
In an era where data reigns, the ability to navigate and utilize this valuable resource could very well be the differentiator that propels an eCommerce brand ahead in the competitive arena. According to a study by Invesp 56% of e-consumers are...
As we are about to enter 2024, staying in touch with the latest eCommerce trends is paramount, especially for retailers and industry leaders wishing to advance in this volatile market. In this never-ending fight, the integration of cutting-edge...
Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50 million downloads, surpassing the popularity...
In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it’s the lifeline of our industry. For seasoned retail executives, inspiration often comes from the experiences and successes of industry giants...
With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site...
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the...
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop...
An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make...
Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy and a must-have best practice since there are many benefits that a chatbot can deliver to an eCommerce business. In...
Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of...
Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an...
Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life...
The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising...
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to...
The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong...
At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as...
Today, Instagram is not just a photo-sharing app. It has come a long way to become a real powerhouse that offers a whole host of potential for online business, especially after the company officially launched the Instagram Shops, on May 2020. With...
For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with...
Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s...