Blog
Summer
Barnes & Noble Marketing Strategy: Rebuilding Relevance Through Local Autonomy and Digital Support
The Barnes & Noble marketing strategy has become particularly relevant as the bookseller expands its physical footprint again. By September 2026, it had reached 720 locations across the United States, after falling below 600 stores as recently as 2023. The renewed...
From Segments to Signals: How CDPs Help AI Agents in Retail Understand Customer Intent
Retail is moving through one of the more disorienting shifts of the past decade. Highlighted in the retail predictions for 2026, shopping is leaving the browser for the conversation: a shopper describing what they want to an AI agent inside ChatGPT or Gemini bears...
Decision Fatigue in eCommerce: Why Consumers Are Turning to AI Agents and Delegated Commerce
Online shopping was supposed to improve the customer experience and make buying easier. For most of the last decade, the industry's answer to "how do we sell more" was "give shoppers more": more products, more filters, more reviews, more promotions, more ways to pay,...
Measuring AI in Retail: From Chat Metrics to Business Intelligence
AI has moved from experimentation into everyday retail operations, making measuring AI in retail a more important priority for marketing and ecommerce teams. AI now answers product questions, guides discovery, supports customers through AI agents, recommends products,...
From Segments to Signals: How CDPs Help AI Agents in Retail Understand Customer Intent
Retail is moving through one of the more disorienting shifts of the past decade. Highlighted in the retail predictions for 2026, shopping is leaving the browser for the conversation: a shopper describing what they want to an AI agent inside ChatGPT or Gemini bears...
Decision Fatigue in eCommerce: Why Consumers Are Turning to AI Agents and Delegated Commerce
Online shopping was supposed to improve the customer experience and make buying easier. For most of the last decade, the industry's answer to "how do we sell more" was "give shoppers more": more products, more filters, more reviews, more promotions, more ways to pay,...
Measuring AI in Retail: From Chat Metrics to Business Intelligence
AI has moved from experimentation into everyday retail operations, making measuring AI in retail a more important priority for marketing and ecommerce teams. AI now answers product questions, guides discovery, supports customers through AI agents, recommends products,...