Blog
Summer
AI Commerce & Chatbots: The CMO’s Checklist for Transforming the Shopper Journey
What once began as casual digital window-shopping has evolved into a high-speed, hyper-personalized experience powered by intelligent systems. In 2025, AI commerce and AI chatbots in retail are transforming every stage of the shopper journey, from product discovery to...
How Retail Business Intelligence Can Redefine Customer Experience
Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail...
SUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing Retailers
SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused in a uniquely British way. Popular with celebrities including...
The 12 Key Omnichannel Retail Trends of 2024
Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are comfortable in brick-and-mortar stores again. Despite the post-Covid shopping habits, keeping the shopping experience consistent both online and in...
How Retail Business Intelligence Can Redefine Customer Experience
Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail...
SUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing Retailers
SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused in a uniquely British way. Popular with celebrities including...
The 12 Key Omnichannel Retail Trends of 2024
Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are comfortable in brick-and-mortar stores again. Despite the post-Covid shopping habits, keeping the shopping experience consistent both online and in...