Blog
Summer
The Lululemon Marketing Strategy: Building a Niche, Athletic Brand
The Lululemon marketing strategy has played a crucial role in establishing the company as a leader in the athletic apparel industry, particularly in yoga and athleisure wear. This article will dissect the essential elements of Lululemon’s renowned approach, examining...
Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America's largest...
19 Mobile Checkout Best Practices For 2024
The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many...
Why Retailers Should Diversify Away From Amazon – And How to Do It?
Reading that title may have shocked you a little - move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If...
Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America's largest...
19 Mobile Checkout Best Practices For 2024
The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many...
Why Retailers Should Diversify Away From Amazon – And How to Do It?
Reading that title may have shocked you a little - move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If...