54 eCommerce Homepage Best Practices That WORK [2024]

Homepage Best Practices
Published: Sep 21, 2021 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life shoppers will leave a store if it is unorganized, poorly presented, and unhelpful. By following the homepage best practices listed below, website creators can inspire visitors to engage with their site, leading to more conversions, higher customer satisfaction, and greater customer retention in the long term. In fact, on average, according to a 2015 B2B Web Usability report, 86% of

Continue reading

The Coronavirus Survival Guide for Retail [Infographic]

COVID-19 Survival Guide for Retail
Published: Mar 20, 2020 | Updated: May 29, 2020 by ContactPigeon in Ecommerce

With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s why we decided that the best way to help is by offering ideas on the topics that we know well: customer engagements and online conversions. We call this the Coronavirus survival guide for retailers, and we hope it will bring some benefits to your business during these difficult times. May 2020 Update: We  analyzed more than 30M online transactions to understand how COVID-19 affected

Continue reading

Omnichannel eCommerce Marketing Guide for Retailers [2024]

Omnichannel eCommerce marketing
Published: Jun 27, 2019 | Updated: Jan 8, 2024 by ContactPigeon in Marketing Automation

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce is the future, and how to get started with omnichannel marketing. Table of Content Amazon, again, leads the way What is Omnichannel eCommerce Marketing? Omnichannel vs Multichannel eCommerce Benefits of Omnichannel eCommerce Marketing eCommerce omnichannel trends worldwide 2 great Omnichannel eCommerce examples to get inspired from Designing your Omnichannel Strategy in 2021 An Omnichannel approach is the only

Continue reading

Black Friday eCommerce Wiki for retail professionals

Black Friday Wiki Guide for Ecommerce
Published: Oct 29, 2018 | Updated: Aug 5, 2024 by Joyce Qian in Ecommerce

Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, strategies, and metrics associated with Black Friday is essential for navigating this high-stakes period. This comprehensive wiki guide serves as a primer, demystifying the Black Friday landscape and equipping executives with the knowledge needed to make informed decisions and maximize their eCommerce performance during this critical time. A Abandoned Cart: An online shopping cart with items left unpurchased. Black Friday strategies often include targeted emails to recover these sales. A/B Testing: Comparing two versions of a webpage or

Continue reading

10 eCommerce Guides You Should Read (immediately)

Curated ecommerce guides
Published: Oct 26, 2018 | Updated: Sep 3, 2019 by ContactPigeon in Marketing Automation

Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing automation tools, tips, and guidelines to support

Continue reading