Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t convert immediately. Acquiring leads and turning them into customers requires a gradual process. This process, also known as lead nurturing, can not only bring customers but also increase the overall customer lifetime value. In eCommerce, you can tap into the power of marketing campaign automation for leads nurturing to win conversions in the long run. Today, we will cover the key Marketing Automation scenarios that work wonders in establishing trust and rapport with your potential leads.
The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing
August 17, 2017 by Joyce Qian in Automation