There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on social media. Every platform you use today includes an algorithmic update to position videos above other forms of content. And the stats are staggering. Twitter gets 2 billion views per day. A third of Instagram stories, which are shared as videos, are from brands. And 500 million people turn to Facebook to watch videos
B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours
Published: Jan 16, 2020 | Updated: Apr 2, 2024 by Guest Contributor in Ecommerce
