Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce sectors. While it marks the most profitable and busiest time of the year, retailers also face significant competitive and logistical challenges.
To help navigate the turbulent waters of this stressful period, we’ve gathered three seasoned marketing experts, each representing a distinct retail sector – fashion, pharmacy, and maternity & children.
In this engaging webinar, our panelists will share their predictions, invaluable lessons learned from past Black Friday campaigns, and innovative strategies tailored to their respective industries. Get ready to explore the dynamic landscape of Black Friday marketing from multiple angles, gaining a comprehensive understanding of how to thrive in the competitive holiday season.
Mark your calendars and join us for this enriching discussion that promises to elevate your retail game this holiday season!
Topics we will explore:
- The predictions for Black Friday/Cyber Monday 2023: Stay ahead by learning about the hottest trends and consumer behaviors shaping this year’s BFCM.
- Key Strategies for Retail and eCommerce Businesses: Discover the tactics to give your business a competitive edge during this high-stakes shopping season.
- Lessons Learned from Previous BFCM Experiences: Find out which strategies have stood the test of time and continue to deliver value in today’s retail landscape.
- Maximizing Customer Lifetime Value Post-BFCM: Learn how businesses can turn the BFCM rush into long-term customer loyalty and sustainable growth.
Introducing our webinar panelists
Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers
With 10+ years of experience in digital marketing, Harry has cultivated a passion for performance, customer interactions, and building digital communities. Along with his team, Harry relies on his expertise in various digital marketing tools and strategies such as SEO, SEM, social media, and email marketing strategies to skyrocketed Plaisio’s online presence and revenue. Lastly, Harry is also a guest teacher for M.Sc. lessons on digital marketing and enjoys sharing his knowledge at various conferences.
About Plaisio Computers
Plaisio has been a leading electronics brand in Greek retail for 50 years. By providing top-quality services and products, Plaisio’s dedication is focused on suggesting the best solutions to meet the demands and needs of its customers. Technology has been in the DNA of the company from the beginning, with continuous investments in new practices that lead and shape the market.
Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications
Maria’s expertise in CRM, digital marketing, and eCommerce has been the cornerstone of Psichogios Publications’ customer engagement strategy since 2020. Her passion for new technologies and her trust in data analysis are fostering meaningful interactions with the company’s loyal customers, increasing conversion and retention rates. Last but not least, she has a BBA in Business Administration and Management from the Athens University of Economics and Business and an M.Sc. in Marketing from Alba Graduate Business School.
About Psichogios Publications
Psychogios Publications stands as Greece’s largest publishing house, boasting a collection of over 5,000 titles in print, 2,500 e-books catering to diverse tastes and age groups, along with a selection of audiobooks. Established in 1979, the company’s mission is to educate and entertain Greek readers while fostering the mental and emotional development of children.
Theofanis Stavroulis, eCommerce Manager @ Pharmacy295
Theofanis has been leading eCommerce at Pharmacy295 since 2017, driving revenue growth and overseeing all aspects of the company’s online presence. His digital marketing strategy focuses on the company’s online sales, digital marketing campaigns, and UX optimization. He graduated from the Panteion University of Social and Political Sciences, holding a professional diploma in Digital Marketing and an M.Sc. in Marketing and Communication.
About Pharmacy295
Pharmacy295 had its humble beginnings in 1997 as a small pharmacy in Agios Dimitrios. By 2012, the business had become one of the larger pharmacy chains in Athens with an online channel via pharmacy295.gr. The pharmacy is renowned for its focus on providing customers with an exceptional shopping experience, surpassing expectations, and nurturing a trustworthy relationship.
Yannis Marogiannis, Digital Project Manager @ notos.gr
Yannis is an accomplished eCommerce Project Manager with an extensive track record spanning over 10 years. Throughout his career, he has been deeply involved in orchestrating and overseeing a multitude of eCommerce projects, from their inception to successful execution. At notos.gr, he manages a team of 15 in delivering an efficient digital shopping funnel and excellent post-purchase customer service experience. Yannis is also a graduate of the National & Kapodistrian University of Athens.
About notos.gr
The notos.gr department stores, part of the notoscom group, have a rich history spanning over a century of operation since 1901. The Lambropoulos brothers made a legendary impact on the Athenian market, establishing the most renowned and influential name in the department store industry.
