The 12 key omnichannel retail trends of 2023

omnichannel retail trends 2023

Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are comfortable in brick-and-mortar stores again. Despite the post-Covid shopping habits, keeping the shopping experience consistent both online and in person helps brands build trust with their shoppers, and should be a top priority for every retailer. Three-quarters of shoppers say they want consistency across all channels when working with a brand, and the most effective way to achieve that consistency is to stay ahead of the game with a top-notch Omnichannel strategy. In this article, we have collected

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The 30 Best Christmas campaigns we’ve ever seen

best Christmas campaigns

Every year, the average American spends $997.73 on Christmas shopping, but the best part is that 74% of consumers are planning to spend more this holiday season than last year. The odds are in your favor to attract more holiday shoppers, so the need to create a knockout Christmas campaign is a given. That’s why we have collected and analyzed the best Christmas campaigns ever to inspire you to set up even better Christmas ads. This piece will go through some of the best holiday promotions to help you get going and plan your marketing strategy. But before we jump

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Cyber Monday Statistics: 70 Stats Every Retail Executive Should Know

Cyber Monday Statistics

Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020.  Although brick-and-mortar shopping has come back into our lives and health security limitations have been lifted, online shopping is still a great opportunity for retailers to increase their overall YoY revenue. Having a

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The Best Thanksgiving Campaigns We’ve Ever Seen

best thanksgiving campaigns

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their families and a healthy dose of stellar Thanksgiving campaign ideas. That’s why, as the 2022 holiday season approaches, it’s time to review some of the best Thanksgiving marketing campaigns to help you prepare for the season. Table of Contents > Interesting Thanksgiving Marketing Statistics > Thanksgiving Campaign #1: Coca-Cola > Thanksgiving Campaign #2: REI > Thanksgiving Campaign #3:

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Screwfix’s Marketing Strategy: The story behind the largest UK Trade Tools & Hardware Retailer

Screwfix's marketing strategy

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom.  In 1999, the company was acquired by Kingfisher, PLS, and is part of a network of 1.400 stores. Its growth has stemmed from efforts to build a great workplace culture and a strong marketing strategy. Since 2015, Screwfix has been recognized with multiple awards for its dedication to quality and service as well as its commitment to its employees.  But it takes more than quality and a decent workplace

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The 26 most important retail KPIs every retailer should monitor

retail KPIs to monitor

KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus on the factors that impact their chances of reaching their intended results. Retail KPIs often include factors like conversion rate, consumer retention, and other metrics that show that a retailer is on its way to increase revenue. Here’s a look at common retail KPIs examples, retail KPIs to monitor, and retail KPI formulas to showcase the importance of monitoring

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FMCG Marketing Strategies to Increase YOY Revenue

FMCG marketing strategies

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success.  In 2020, online grocery sales saw a 103% year-over-year increase and are projected to account for 10% of the overall market by 2025. Supermarkets must take advantage of FMCG marketing strategies and the omnichannel approach to ensure an increase in their YOY revenue as consumers place value on convenience and access. Table of Contents > What FMCG means > The 4 key FMCG marketing strategies > Other effective supermarket

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ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

ALDI marketing strategy

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

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14 Back-to-school retail ideas to boost revenue

back to school retail ideas

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to class, and that number is expected to rise even more this year. You can use some of the most creative back-to-school campaign ideas from big retailers, to highlight your fast-moving consumer goods (FMCG) and capture these shoppers. Table of Contents > Back-to-school spending and COVID-19 > Back-to-school marketing ideas for all

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The Ocado marketing strategy: How it reached the UK TOP50 retailers list

Ocado case study

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the company’s early days, this business model was new, but Ocado’s marketing strategy propelled them to become the U.K.’s largest online grocery platform.  The company now makes about 183 deliveries per van per week, providing citizens across the U.K. with groceries and other essentials. But Ocado didn’t grow overnight. They didn’t turn a profit until 2015,

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Retail Trends 2022-2023: 101 industry experts share their predictions

retail trends 2022

Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers across the world. In 2022 and as the world tried to normalize its pace, the Ukrainian War, the energy crisis, and the inflation shook the world, with 52% of the consumers claiming that the rising costs affect their ability to purchase goods, according to EY. “Within the last three years, retailers had to adapt to the most volatile

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Let’s Welcome Summer With A Big Splash!

welcoming summer

Summer is here, and you know how we like to stir the waters! We believe that summer is for swimming on sandy beaches and sipping refreshing cocktails, but the tireless Pigeons wanted to wish you a happy summer with new features and announcements, both as hot as the summer sun! Let’s learn together how to predict the gender of a subscriber and target with Instagram Ads in seconds.

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50 Father’s Day Statistics No Retailer Should Miss

father's day statistics

In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just around the corner: Father’s Day. This year, the big day is June 19th which means that you have no time to waste. So we compiled a list of Father’s Day statistics every retailer should know to get you properly prepared and give you a taste of what your consumers need this year. These statistics will provide insights that can help eCommerce professionals, retailers and marketers make smarter business decisions, gear up, and earn a portion of the billions of

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Cybersecurity in retail: Five challenges to overcome

cybersecurity-in-retail-2022

The Covid-19 pandemic has hit businesses hard all over the world. High street chains closing their doors for the unseeable and moving to the online sphere has brought the e-commerce sector under immense pressure. With hackers finding loopholes and exploiting security systems, customers filling their digital carts had proven to be yet another challenge for IT decision-makers. A report conducted by SonicWall reveals a 264% surge in ransomware attacks on e-commerce and retail businesses over the past 12 months, resulting in more than 625 million digital attacks throughout 2021. This article aims to ease the burden of business leaders by

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Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

Retail Events 2022

Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever. With global events driving an uncertain market, 2022 is a great year to start or resume attending retail events. Conferences are the lifelines of interpersonal connections, as you will be able to gain insight from industry insiders and get a handle on the latest trends. This article will cover some of the top retail events in Europe to help you

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Shoptalk 2022 Europe: How to get properly prepared for the famous retail event

Shoptalk 2022

After so many changes these past few years, now that physical events are back on track, the need to stay connected and updated with the latest trends increases day by day. Luckily, contrary to 2020 and 2021, 2022 is a year full of interesting and useful business conferences for any eCommerce specialist or executive. This article will focus on one of the biggest events in the retail industry, Shoptalk 2022, which within only a few years has evolved into one of the top retail shows in the US. Best Part? This year it comes to Europe as well. So, without

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Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

sainsbury's marketing strategy

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest success stories in the UK business world. It is the second-largest supermarket chain in the entire United Kingdom, overseeing more than 1,400 locations found all across the country, employing 117,000 workers, and holding 16% of the total supermarket sector. Given the company’s success, any business manager seeking to expand his or her operations would benefit from an in-depth look

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ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row

aueb partnership contactpigeon

After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their classrooms once again as our omnichannel customer engagement platform remains in the curriculum of the Marketing and Communications Department for the second year in a row. Students had the opportunity to explore our platform and use advanced marketing automation tools in their digital campaigns during the Digital Content & Omni-channel Marketing course.  Table of Contents > AUEB & ContactPigeon: Educating the students to

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The 30 Most Important Customer Engagement Metrics You Should Track in Retail

customer engagement metrics

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel environment. That’s why  85% of marketing executives expect customer engagement metrics to be critical in choosing the right marketing strategies for their brand in 2022. Additionally, don’t forget that in order to properly monitor your marketing efforts and define your next steps, you have to set clear and measurable goals. Therefore, we gathered the most important metrics and comprised a detailed guide

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The 50 most important Mother’s Day statistics for retailers

Mother's Day statistics

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector.  Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

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