20 Top eCommerce Trends to Watch in 2024

ecommerce trends
Published: Dec 14, 2023 | Updated: Mar 7, 2024 by Joyce Qian in Ecommerce

As we are about to enter 2024, staying in touch with the latest eCommerce trends is paramount, especially for retailers and industry leaders wishing to advance in this volatile market. In this never-ending fight, the integration of cutting-edge technologies accelerates overall technological advancement and catalyzes bringing brands closer to consumers. By understanding and incorporating these trends, businesses can leverage hyper-personalization strategies and employ omnichannel engagement, creating a seamless and immersive customer experience. The article seeks to empower readers with insights into the transformative capabilities of emerging technologies, equipping them with the knowledge needed to stay competitive in an era where

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Temu Marketing Strategy: A Case Study of the Trending eCommerce Star

temu marketing strategy
Published: Nov 30, 2023 | Updated: Oct 29, 2024 by Sofia Spanou in Ecommerce

Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50 million downloads, surpassing the popularity of Amazon. The brand works with multiple suppliers and manufacturers to deliver steep discounts and fast-shipping discounted goods directly to consumers. But how was the Temu marketing strategy built, and why did it become a trending eCommerce sensation? The key lies in social commerce, influential marketing, and heavily personalized targeted ads. These ads, coupled with an effective loyalty program, have helped the company achieve

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Customer Profiles for Retailers: Analysis, Examples, and Best Practices to Increase Retention

customer profiles
Published: Nov 22, 2023 | Updated: Mar 20, 2024 by George Mirotsos in Ecommerce

As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers find themselves navigating a complex maze of choices to stay relevant, and understanding their customers has never been more crucial. Enter the realm of customer profiles —a strategic tool that transcends traditional demographics and delves into the intricate nuances of individual buying behavior. In this realm, data meets personalization to create a winning formula for sustained customer loyalty. Customer profiles are critical in creating omnichannel customer engagement strategies that resonate with a retailer’s target audience. They allow marketers to understand their ideal customers

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The 24 Best eCommerce Retail Case Studies Worth Reading

retail-case-studies
Published: Nov 16, 2023 | Updated: Dec 20, 2023 by Sofia Spanou in Brand Stories

In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it’s the lifeline of our industry. For seasoned retail executives, inspiration often comes from the experiences and successes of industry giants who paved the way with their innovative thinking and managed to thrive through thick and thin. That’s why we’re excited to bring you an exclusive collection of the 30 best eCommerce case studies meticulously curated to provide you with a wealth of insights and ideas to fuel your strategies. These case studies are more than just success stories; they are beacons

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Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled

macy's marketing strategy
Published: Nov 3, 2023 | Updated: Jan 26, 2024 by Sofia Spanou in Ecommerce

Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges, reaching $24.4 billion in net sales for 2022. Showing a substantial increase in revenue and market presence, Macy’s has become the nation’s leading full-line department store chain, with 853 stores in 45 states, the District of Columbia, Guam, Puerto Rico, and Dubai. To examine the astonishing feats of this retail leader, this article is dedicated to Macy’s growth strategy, unveiling the key factors that have

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Creating the Best Abandoned Cart Email for Your Retail Venture

best abandoned cart email
Published: Oct 13, 2023 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly for businesses. Many retailers use various omnichannel marketing strategies to recoup the losses from abandoned carts and lure shoppers back to complete a purchase. A strong abandoned cart strategy is essential for all marketing plans, including emails and other retargeting tactics. The best abandoned cart emails, which are timely and persuasive, can improve a retailer’s chances of successfully recovering a customer and securing more sales. Robust abandoned

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Unlocking Black Friday Success: Key insights from our BFCM webinar

BFCM webinar 2023
Published: Oct 11, 2023 by Joyce Qian in Ecommerce

Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving rapidly, and to navigate it successfully, retailers need to adapt and strategize effectively. Recently, we hosted a webinar featuring four seasoned eCommerce marketers, each representing a different retail vertical. Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers [Electronics] Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications [Book Publisher] Theofanis Stavroulis, eCommerce Manager @ Pharmacy295 [Pharmacy] Yannis Marogiannis, Digital Project Manager @ notos.gr [Department store] In

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Halloween Statistics and Facts Every Retailer Should Consider (2024 Update)

halloween statistics
Published: Oct 4, 2023 | Updated: Oct 25, 2024 by Charalampos Nikas in Ecommerce

The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. However, besides being a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce businesses. According to NRF, in 2024, Halloween spending is projected to reach $11.6 billion. To understand the tricks of the trade and lead their brands to soaring success, retailers should consider the latest seasonal trends, in this case, Halloween. The best way to get the hang of consumer behavior and shopping habits is through data and information offering guidance for future decisions. This blog post delves deep into

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Optimizing omnichannel experiences with customer feedback: A guide for retailers

optimizing omnichannel experiences with customer feedback
Published: Sep 21, 2023 | Updated: Feb 9, 2024 by ContactPigeon in Ecommerce

Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel experiences and turning them to their advantage. Some common issues may include the diversity of the customer base, the complexity of integrating an omnichannel approach, and the always-evolving customer preferences. Fortunately, simple tools such as customer feedback and data can help retailers improve omnichannel service delivery and attract and retain more customers. By collecting and analyzing feedback from their audience, retailers, and eCommerce professionals can leverage the learned insights

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Walmart Marketing Strategy: Decoding the Success of the US Multinational Retailer

walmart marketing strategy
Published: Sep 13, 2023 by ContactPigeon in Brand Stories

The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the largest company by revenue worldwide, with almost US $570 billion annually and 2.2 million employees. The brand’s presence extends to numerous countries and various retail formats, like warehouse clubs, eCommerce websites, and supercenters. Without a doubt, these insane numbers and facts have made this retail Goliath a worthy candidate for a dedicated case study and a deep dive into the Walmart marketing strategy. By

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Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers

black friday checklist
Published: Sep 4, 2023 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending. The only constant remaining untacked is that Black Friday and Cyber Monday are the most significant periods for the retail sector globally, and none of them misses out. Industry professionals, e-shop or physical store owners, and marketers are making significant adjustments and improvements to their business plans to prevent chaos from reigning. In

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30 Back to School Marketing strategy ideas for FMCG retailers

Back to School marketing for FMCG retailers
Published: Aug 2, 2023 | Updated: Aug 2, 2024 by Joyce Qian in Ecommerce

Running a Back to School campaign is crucial for FMCG retailers, as this season significantly boosts consumer spending on essential products. In fact, Back to School spending has seen a consistent annual increase, with families expected to spend over $38 billion this year, according to NRF. Effective Back to School marketing strategies enable FMCG retailers to capture this surge, driving sales and customer engagement during a peak shopping period. In this article, we gathered 30 creative Back to School Marketing ideas for FMCG retailers. 30+ very creative back-to-school marketing ideas for FMCG retailers In-store B2S promotion ideas for FMCG retailers

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Shopify Success Stories: From Retail to eCommerce Triumph

shopify success stories
Published: Jul 31, 2023 | Updated: Sep 7, 2023 by ContactPigeon in Ecommerce

With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce solutions to all industries, including popular beauty brands like Coulourpop and Kylie Cosmetics. Owners of non-retail businesses are also leveraging Shopify to sell related merchandise online. To achieve success for your brand, use these Shopify success stories and strategies to launch a new store and sell items to customers across the globe. Table of Contents > 10 things

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Extended Reality in Retail: How XR is Evolving Customer Experience

extended reality
Published: Jul 21, 2023 by ContactPigeon in Ecommerce

With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers retailers a method to replicate popular facets of the in-person experience to online shoppers, and it helps make the in-person shopping experience more immersive. By adopting these tools, retailers can enhance customer service while keeping up with the competition. Table of Contents > The extended reality definition: What XR means > Benefits of using extended reality in customer engagement > Challenges and limitations of extended reality

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How to Use Zero and First-Party Data for Marketing Personalization in eCommerce

first party data
Published: Jul 14, 2023 | Updated: Mar 20, 2024 by ContactPigeon in Ecommerce

Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged from misconduct. Couple that with multiple regulations on a global scale, and it’s evident that marketers need to steer their ships to less volatile and turbulent waters. To achieve a tailor-made shopping journey and keep your customers close to you instead of turning them away, retailers need to respect their information and cater to their needs. Zero

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Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid

direct mail marketing
Published: Jun 30, 2023 by ContactPigeon in Ecommerce

Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and serves as a cost-effective alternative to digital outreach, which is becoming more expensive. Consumers still read direct mail, with 68% of millennials stating that they’ve read physical mailers from retailers. Therefore, this tried-and-true advertising channel is a must for retailers.  Table of Contents > What Is Direct Mail Marketing? > Direct Mail Marketing Metrics and KPIs > Advantages

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