Discover the latest ecommerce trends and marketing strategies to grow sales and subscribers base for your business.
Hyper-Personalization in Retail: A deep dive into the realm. Learn what it is, key trends and best practices to achieve retail hyper-personalization.
All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly for businesses. Many retailers use various omnichannel marketing strategies to recoup the losses from abandoned carts and lure shoppers back to complete a purchase. A strong abandoned cart strategy is essential for all marketing plans, including emails and other retargeting tactics. The best abandoned cart emails, which are timely and persuasive, can improve a retailer’s chances of successfully recovering a customer and securing more sales. Robust abandoned
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving rapidly, and to navigate it successfully, retailers need to adapt and strategize effectively. Recently, we hosted a webinar featuring four seasoned eCommerce marketers, each representing a different retail vertical. Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers [Electronics] Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications [Book Publisher] Theofanis Stavroulis, eCommerce Manager @ Pharmacy295 [Pharmacy] Yannis Marogiannis, Digital Project Manager @ notos.gr [Department store] In
The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. However, besides being a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce businesses. According to NRF, in 2024, Halloween spending is projected to reach $11.6 billion. To understand the tricks of the trade and lead their brands to soaring success, retailers should consider the latest seasonal trends, in this case, Halloween. The best way to get the hang of consumer behavior and shopping habits is through data and information offering guidance for future decisions. This blog post delves deep into
Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel experiences and turning them to their advantage. Some common issues may include the diversity of the customer base, the complexity of integrating an omnichannel approach, and the always-evolving customer preferences. Fortunately, simple tools such as customer feedback and data can help retailers improve omnichannel service delivery and attract and retain more customers. By collecting and analyzing feedback from their audience, retailers, and eCommerce professionals can leverage the learned insights
The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the largest company by revenue worldwide, with almost US $570 billion annually and 2.2 million employees. The brand’s presence extends to numerous countries and various retail formats, like warehouse clubs, eCommerce websites, and supercenters. Without a doubt, these insane numbers and facts have made this retail Goliath a worthy candidate for a dedicated case study and a deep dive into the Walmart marketing strategy. By
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending. The only constant remaining untacked is that Black Friday and Cyber Monday are the most significant periods for the retail sector globally, and none of them misses out. Industry professionals, e-shop or physical store owners, and marketers are making significant adjustments and improvements to their business plans to prevent chaos from reigning. In
Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here!
Discover how brands can embrace eco-friendly practices and thrive in sustainable retail. Learn the challenges & solutions for sustainable retail here!
Running a Back to School campaign is crucial for FMCG retailers, as this season significantly boosts consumer spending on essential products. In fact, Back to School spending has seen a consistent annual increase, with families expected to spend over $38 billion this year, according to NRF. Effective Back to School marketing strategies enable FMCG retailers to capture this surge, driving sales and customer engagement during a peak shopping period. In this article, we gathered 30 creative Back to School Marketing ideas for FMCG retailers. 30+ very creative back-to-school marketing ideas for FMCG retailers In-store B2S promotion ideas for FMCG retailers
With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce solutions to all industries, including popular beauty brands like Coulourpop and Kylie Cosmetics. Owners of non-retail businesses are also leveraging Shopify to sell related merchandise online. To achieve success for your brand, use these Shopify success stories and strategies to launch a new store and sell items to customers across the globe. Table of Contents > 10 things
With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers retailers a method to replicate popular facets of the in-person experience to online shoppers, and it helps make the in-person shopping experience more immersive. By adopting these tools, retailers can enhance customer service while keeping up with the competition. Table of Contents > The extended reality definition: What XR means > Benefits of using extended reality in customer engagement > Challenges and limitations of extended reality
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged from misconduct. Couple that with multiple regulations on a global scale, and it’s evident that marketers need to steer their ships to less volatile and turbulent waters. To achieve a tailor-made shopping journey and keep your customers close to you instead of turning them away, retailers need to respect their information and cater to their needs. Zero
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and serves as a cost-effective alternative to digital outreach, which is becoming more expensive. Consumers still read direct mail, with 68% of millennials stating that they’ve read physical mailers from retailers. Therefore, this tried-and-true advertising channel is a must for retailers. Table of Contents > What Is Direct Mail Marketing? > Direct Mail Marketing Metrics and KPIs > Advantages
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can leverage that to change their marketing strategy for increased success. With this information, a business owner can allocate resources to their most successful marketing channels and refine their messaging with each new campaign to best resonate with their target audience. A campaign performance dashboard presents valuable metrics in one location, saving time spent sifting through multiple analytics reports. It is
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop collecting data. Furthermore, unlike the previous version, this migration isn’t quite straightforward since not all features of UA are present in GA4 and vice versa. But fret not. There’s still time. This guide provides a practical step-by-step walk-through on migrating your eCommerce business to Google Analytics 4 to ensure a smooth transition. Table of Contents >What
In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have evolved customer shopping behavior into an ambient experience. Spanning and emerging digital, physical, virtual, and social platforms, 73% of shoppers anticipate brands to comprehend their uniqueness and needs. All these changes have made future retail less about consumers choosing which channel to engage, and more about retailers reaching customers in the places they spend their time. In hindsight, the key to these challenges has been adaptability, data-driven decision-making, and, of course, a keen eye for new emerging trends. Table of Contents
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with omnichannel customer engagement. Harvard Business Review discovered that 73% of customers prefer shopping through multiple channels rather than one. Looking at the best omnichannel retailers can give your brand valuable insights into techniques and strategies to level up your omnichannel customer engagement. Let’s look at the 20 best omnichannel retailers and what you can learn from the strategies they employ. Table of
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty industry, holding up the sector to high standards, and encouraging radical changes. It is no secret that the brand’s positioning in beauty and personal care was different from the start, and it was a critical factor in making it one of the most renowned companies with ~3000 stores worldwide in more than 65 countries. To fully understand the components
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such as trying on the merchandise and seeing it in real life. To meet this need many brands are experimenting with phygital retail, a method of combining elements of the digital and in-person shopping experience, personalized to each customer. Retailers that once operated purely in the digital space now have physical stores in which customers can look, touch, and feel the product. Even