Ecommerce Archives - Page 3 of 13 - ContactPigeon

Shopify Success Stories: From Retail to eCommerce Triumph

Published: Jul 31, 2023 | Updated: Sep 7, 2023 by ContactPigeon in Ecommerce

With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce solutions to all industries, including popular beauty brands like Coulourpop and Kylie Cosmetics. Owners of non-retail businesses are also leveraging Shopify to sell related merchandise online. To achieve success for your brand, use these Shopify success stories and strategies to launch a new store and sell items to customers across the globe. Table of Contents > 10 things

Extended Reality in Retail: How XR is Evolving Customer Experience

Published: Jul 21, 2023 by ContactPigeon in Ecommerce

With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers retailers a method to replicate popular facets of the in-person experience to online shoppers, and it helps make the in-person shopping experience more immersive. By adopting these tools, retailers can enhance customer service while keeping up with the competition. Table of Contents > The extended reality definition: What XR means > Benefits of using extended reality in customer engagement > Challenges and limitations of extended reality

How to Use Zero and First-Party Data for Marketing Personalization in eCommerce

Published: Jul 14, 2023 | Updated: Mar 20, 2024 by ContactPigeon in Ecommerce

Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged from misconduct. Couple that with multiple regulations on a global scale, and it’s evident that marketers need to steer their ships to less volatile and turbulent waters. To achieve a tailor-made shopping journey and keep your customers close to you instead of turning them away, retailers need to respect their information and cater to their needs. Zero

Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid

Published: Jun 30, 2023 by ContactPigeon in Ecommerce

Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and serves as a cost-effective alternative to digital outreach, which is becoming more expensive. Consumers still read direct mail, with 68% of millennials stating that they’ve read physical mailers from retailers. Therefore, this tried-and-true advertising channel is a must for retailers. Table of Contents > What Is Direct Mail Marketing? > Direct Mail Marketing Metrics and KPIs > Advantages

The Anatomy of The Perfect Campaign Performance Dashboard

Published: Jun 23, 2023 by ContactPigeon in Ecommerce

An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can leverage that to change their marketing strategy for increased success. With this information, a business owner can allocate resources to their most successful marketing channels and refine their messaging with each new campaign to best resonate with their target audience. A campaign performance dashboard presents valuable metrics in one location, saving time spent sifting through multiple analytics reports. It is

GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition

Published: Jun 16, 2023 by ContactPigeon in Ecommerce

We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop collecting data. Furthermore, unlike the previous version, this migration isn’t quite straightforward since not all features of UA are present in GA4 and vice versa. But fret not. There’s still time. This guide provides a practical step-by-step walk-through on migrating your eCommerce business to Google Analytics 4 to ensure a smooth transition. Table of Contents >What

Future Retail in 2035: All the Retail Insights You Should Know

Published: Jun 2, 2023 | Updated: Sep 8, 2023 by ContactPigeon in Ecommerce

In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have evolved customer shopping behavior into an ambient experience. Spanning and emerging digital, physical, virtual, and social platforms, 73% of shoppers anticipate brands to comprehend their uniqueness and needs. All these changes have made future retail less about consumers choosing which channel to engage, and more about retailers reaching customers in the places they spend their time. In hindsight, the key to these challenges has been adaptability, data-driven decision-making, and, of course, a keen eye for new emerging trends. Table of Contents

20 Best Omnichannel Retailers and What You Can Learn From Them

Published: May 19, 2023 by ContactPigeon in Brand Stories

Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with omnichannel customer engagement. Harvard Business Review discovered that 73% of customers prefer shopping through multiple channels rather than one. Looking at the best omnichannel retailers can give your brand valuable insights into techniques and strategies to level up your omnichannel customer engagement. Let’s look at the 20 best omnichannel retailers and what you can learn from the strategies they employ. Table of

The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976

Published: May 5, 2023 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty industry, holding up the sector to high standards, and encouraging radical changes. It is no secret that the brand’s positioning in beauty and personal care was different from the start, and it was a critical factor in making it one of the most renowned companies with ~3000 stores worldwide in more than 65 countries. To fully understand the components

Phygital Retail: What It Is and What You Need to Know

Published: Apr 27, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such as trying on the merchandise and seeing it in real life. To meet this need many brands are experimenting with phygital retail, a method of combining elements of the digital and in-person shopping experience, personalized to each customer. Retailers that once operated purely in the digital space now have physical stores in which customers can look, touch, and feel the product. Even

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

Published: Apr 20, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A robust dashboard gives CMOs all the data they need to determine which marketing channels are working and which may need attention. They don’t have to sift through multiple reports and piles of information to make marketing decisions, and they can create performance-based marketing strategies faster than ever. Table of Contents > FAQ to get an in-depth understanding of a CMO dashboard >

Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand

Published: Apr 13, 2023 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the most recognizable brands having 2000 stores in 100 countries. With 4.7 billion U.S. dollars in revenue in 2021 worldwide, the Tommy Hilfiger marketing strategy revolves around a brand-focused, digitally-led approach that has enabled this retail giant to stay competitive even in the most challenging times. This case study examines the disciplined marketing execution of the fashion

Gartner Trends 2023: How a Retailer Can Turn Them Into Growth

Published: Mar 30, 2023 | Updated: Jan 16, 2024 by ContactPigeon in Ecommerce

With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s strategic technology trends give retailers insights into technologies that can help them achieve their yearly goals, from growing revenue to building a brand. Gartner trends 2023 is focused on themes like optimization, scale, pioneering, and sustainable technology, making this release one of the hottest topics in the industry. Therefore, like every year, we have prepared for our readers a breakdown of Gartner technology trends in 2023, along with advice for applying these trends to eCommerce, omnichannel retailing, and other facets of a retail business.

ChatGPT and Retail: 7 ways AI Can Increase Business Efficiency

Published: Mar 28, 2023 | Updated: Dec 1, 2023 by Joyce Qian in Ecommerce

One of the most promising technologies for growing business efficiencies is AI (artificial intelligence) which has the potential to revolutionize the retail industry. ChatGPT, an AI language tool that has gained 100+ million users in its first week of launch, is poised to play a critical role in this transformation by helping retail eCommerce businesses enhance customer service, personalize their marketing efforts, optimize their supply chain, and more. This article will explore the different ways of adopting ChatGPT for retail eCommerce businesses and how it can be integrated into their existing workflows to achieve maximum benefits. Table of Contents >

Retail Week Live 2024: Why You Should Not Miss It

Published: Mar 17, 2023 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

To succeed in eCommerce and the retail industry, business owners need to stay on top of consumer trends, keeping an eye on the industry’s pulse. In the UK, there is no better way to do so than by attending Retail Week Live 2023 from March 28-29 at the Intercontinental Hotel O2 in London. Presented by Retail Week, this event offers eCommerce professionals the chance to connect with their peers and learn about the trends and issues shaping the industry. They can take home insights and best practices to help them level up their businesses throughout the upcoming year. Table of

Argos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel

Published: Feb 28, 2023 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In its 50-year history, the store has undergone many changes and now serves as a popular shopping destination with over 130 million customers annually. Argos is the fourth most popular online retailer in the UK, generating over $5.2 million US dollars in sales as of 2021. This case study explores how Argos’ marketing strategy adapted from its humble origins as a catalog retailer to a retail giant using an omnichannel strategy. Table of Contents > A journey through the history of

Fashion Retailers: Omnichannel Marketing Ideas and Challenges

Published: Feb 22, 2023 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Fashion retailers heading into 2023 will turn more and more to omnichannel marketing. That’s because omnichannel marketing combines traditional offline methods with digital ones, such as email campaigns and social media, to create an integrated and seamless customer experience. Omnichannel marketing provides customers with the convenience of shopping when, how, and where they want while giving fashion retailers a competitive industry edge. Considering 73% of customers prefer shopping through multiple channels, it’s essential to have an omnichannel approach that meets customers’ expectations (Harvard Business Review). Table of Contents > The fashion industry by numbers in 2023 > Best omnichannel marketing

eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template

Published: Feb 14, 2023 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions about their eCommerce strategy. A well-designed eCommerce dashboard as a part of CDP and should be both intuitive and comprehensive. Read on to see the must-have KPIs and metrics you must include in your dashboard and the guiding principles for optimal dashboard layout. Table of Contents > One-minute FAQ to fully understand an eCommerce dashboard > Creating an insightful eCommerce

The Omnichannel Chatbot Revolution: 18 Key Benefits for Any eCommerce Business

Published: Jan 31, 2023 | Updated: Dec 1, 2023 by ContactPigeon in Ecommerce

Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy and a must-have best practice since there are many benefits that a chatbot can deliver to an eCommerce business. In 2021, the chatbot market was worth $190.8 million and will grow to over $1 billion by 2030. A chatbot is an AI-powered program that simulates human customer service with consumers, interacting with them and answering their questions, and lets customers interact on more than one platform. One of the primary benefits of an omnichannel chatbot in eCommerce is the ability

Retail Innovation: 11 Retailers That Nailed It

Published: Jan 26, 2023 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

In an ever-changing consumer market and a world dominated by technology, retailers must put their best foot forward regarding innovative marketing tactics. Retail innovation is when a retailer offers consumers something new or an improvement in its technology, services, products, or business systems. More specifically, retail innovation revolves around providing added value that makes a retailer more desirable to consumers and gives it a leg up on the competition. Retail innovation is not just for businesses that have the funding to invest in expensive, fancy technology to provide exciting experiences for their consumers. Instead, big and small retailers should focus on

Category: Ecommerce