What Are UTM Parameters and How They Help You Track Email Marketing Performance

utm-parameters-email-performance

Where does the bulk of your website traffic come from? Do you know how much is coming from email vs. Google search or social media? Do you have any idea how much revenue each of your campaigns or social networks are bringing in? A lot of companies do not have specific ways of measuring this stuff – but it can be incredibly helpful and profitable to do so. That’s where UTMs come in. What Is a UTM Parameter? UTM stands for “Urchin Tracking Module“. It’s a term coined by Urchin Software Corporation, which was acquired by Google in 2005. Its

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6 Tips for Writing a Catchy Email Subject Line for Ecommerce

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The subject line of an email is a sentence or phrase that acts as the initial introduction to your audience. Think of it as the sexy “pick-up line”. Digital marketers and e-commerce managers, especially those early in their careers, have definitely come across the “Subject Line Dilemma” 😭 It’s commonly characterized by writer’s block with symptoms such as the intermittent state of nervousness, confusion, and frustration as you stare at that blank text field next to the label: Subject. In email marketing, the subject line determines the open rate, one of the success metrics an email campaign is judged upon. While

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Increase Revenue With Τhese Simple Cross-Selling Ecommerce Strategies

increase-revenue-with-these-5-simple-cross-selling-strategies

In this time and age, when competition is more aggressive than ever, every company’s main target is to find ways to improve their revenue strategy and eventually find the best practices they need to focus on what works for them. Based on this experience, they got to know how to make their ecommerce successful and profitable. Many of you, if not all of you, know that driving incremental sales from a current customer costs a lot less than acquiring new ones. This article is dedicated to show you how to increase revenue by cross-selling additional products to your e-commerce customers, new and old

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That’s the E-commerce Checkout Best Practices that Convert (2018 updated)

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It’s not an easy task setting up an e-commerce business. You have to spend time finding the perfect layout, organizing your product photos and creating gripping descriptions. So, even after all that time spent if your checkout process is confusing or seems uncertain to your customers, you will never be able to maximize conversions for your business. We have seen this getting in the way, therefore, in this blog post we have gathered some of the e-commerce checkout best practices from leading brands to give you some guidelines that will help you improve your checkout process and, as a result, increase your

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Valentine’s Day Email Marketing Ideas for Spreading the Love!

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Nowadays, Valentine’s Day is more than just another American tradition that turned out to be celebrated globally. Just like Thanksgiving and Christmas, Valentine’s is a special celebration that will make you spend money for loved ones. Whether you are surprising your special someone with a romantic dinner, flowers or any other gift, such as clothing or cosmetics, email marketing is a great tool to have in order to gather more leads, therefore more sales for you.

10 New Year’s Resolutions Every Ecommerce Business Should Make

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Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!