Ecommerce Archives - Page 4 of 13 - ContactPigeon

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

Published: Aug 29, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

23 Back-to-School Marketing Ideas for Retailers in 2024

Published: Aug 1, 2022 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to class, and that number is expected to rise even more this year. You can use some of the most creative back-to-school marketing ideas from big retailers, to highlight your fast-moving consumer goods (FMCG) and capture these shoppers. Table of Contents > What is Back-to-School marketing? > Back-to-school spending in the post-COVID-19

The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List

Published: Jul 26, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the company’s early days, this business model was new, but Ocado’s marketing strategy propelled them to become the U.K.’s largest online grocery platform. The company now makes about 183 deliveries per van per week, providing citizens across the U.K. with groceries and other essentials. But Ocado didn’t grow overnight. They didn’t turn a profit until 2015,

Retail Trends 2022-2024: 101 industry experts share their predictions

Published: Jul 12, 2022 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers across the world. In 2022 and as the world tried to normalize its pace, the Ukrainian War, the energy crisis, and inflation shook the world, with 52% of the consumers claiming that the rising costs affect their ability to purchase goods, according to EY. The retail industry has been adapting to a new reality so we expect to

50 Father’s Day Statistics No Retailer Should Miss

Published: Jun 17, 2022 | Updated: Feb 29, 2024 by ContactPigeon in Ecommerce

In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just around the corner: Father’s Day. This year, the big day is June 19th which means that you have no time to waste. So we compiled a list of Father’s Day statistics every retailer should know to get you properly prepared and give you a taste of what your consumers need this year. These statistics will provide insights that can help eCommerce professionals, retailers and marketers make smarter business decisions, gear up, and earn a portion of the billions of

Cybersecurity in retail: Five challenges to overcome

Published: Jun 16, 2022 | Updated: May 8, 2023 by Guest Contributor in Ecommerce

The Covid-19 pandemic has hit businesses hard all over the world. High street chains closing their doors for the unseeable and moving to the online sphere has brought the e-commerce sector under immense pressure. With hackers finding loopholes and exploiting security systems, customers filling their digital carts had proven to be yet another challenge for IT decision-makers. A report conducted by SonicWall reveals a 264% surge in ransomware attacks on e-commerce and retail businesses over the past 12 months, resulting in more than 625 million digital attacks throughout 2021. This article aims to ease the burden of business leaders by

Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

Published: Jun 8, 2022 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever. With global events driving an uncertain market, 2022 is a great year to start or resume attending retail events. Conferences are the lifelines of interpersonal connections, as you will be able to gain insight from industry insiders and get a handle on the latest retail trends. This article will cover some of the top retail events in Europe to help

Shoptalk 2024 Europe: How to get properly prepared for the famous retail event

Published: Jun 3, 2022 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

After so many changes these past few years, now that physical events are back on track, the need to stay connected and updated with the latest trends increases day by day. Luckily, contrary to 2020 and 2021, 2023 is a year full of interesting and useful business conferences for any eCommerce specialist or executive. This article will focus on one of the biggest events in the retail industry, Shoptalk 2023, which within only a few years has evolved into one of the top retail shows in the US. Best Part? This year it comes to Europe as well. So, without

Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

Published: May 24, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest success stories in the UK business world. It is the second-largest supermarket chain in the entire United Kingdom, overseeing more than 1,400 locations found all across the country, employing 117,000 workers, and holding 16% of the total supermarket sector. Given the company’s success, any business manager seeking to expand his or her operations would benefit from an in-depth look

ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row

Published: May 17, 2022 by ContactPigeon in Company & Product News

After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their classrooms once again as our omnichannel customer engagement platform remains in the curriculum of the Marketing and Communications Department for the second year in a row. Students had the opportunity to explore our platform and use advanced marketing automation tools in their digital campaigns during the Digital Content & Omni-channel Marketing course. Table of Contents > AUEB & ContactPigeon: Educating the students to

The 30 Most Important Customer Engagement Metrics You Should Track in Retail

Published: Apr 21, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel environment. That’s why 85% of marketing executives expect customer engagement metrics to be critical in choosing the right marketing strategies for their brand in 2022. Additionally, don’t forget that in order to properly monitor your marketing efforts and define your next steps, you have to set clear and measurable goals. Therefore, we gathered the most important metrics and comprised a detailed guide

The 60 most important Mother’s Day statistics for retailers (2024)

Published: Apr 15, 2022 | Updated: Mar 12, 2024 by ContactPigeon in Ecommerce

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and the US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

ASDA’s marketing strategy: How the British supermarket chain reached the top

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Published: Apr 11, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet emerging needs. In other words, the ASDA marketing strategy includes many cool tricks that can make a company stand out and get a competitive edge. Resuming our favorite case studies and brand stories, the purpose of this detailed analysis is to benefit other retail businesses with both inspirational and instructive marketing gems. So without further ado, let’s

The 16 Best Easter Campaigns of All Time

Published: Mar 30, 2022 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. In 2021, estimates showed immense growth in Easter spending for the retail sector. In the UK alone, the Easter shopping celebrations reached the astronomical amount of 1.22 billion GBP. These numbers indicate that, after many hardships, consumer habits are finally back to normal in the post-Covid-19 era. The holidays are always a profitable time for the retail and eCommerce sector and the best “hack” to craft a successful campaign is to get

8 Proven Easter Promotion Ideas for eCommerce

Published: Mar 28, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of the year. Easter ideas for business, in particular, promise to drive huge revenues if they’re creative and tailored to your unique customer base. The value of Easter promotions is simple: Consumption for this beloved spring holiday goes far beyond eggs and candy alone. Research from the National Confectioners Association reveals that 87% of parents buy or create Easter baskets, with 73% adding non-edible items such

Martech Trends 2022: 48 industry experts share their insights

Published: Mar 24, 2022 | Updated: Nov 22, 2023 by ContactPigeon in Ecommerce

The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality. For sure this forced companies across all industries and sizes, to adapt or even pivot, in order to survive the market changes but also the cybersecurity challenges the pandemic brought. But although Google recorded a +30% YoY growth in eCommerce sales in 2021, the World Bank predicts global growth to “decelerate markedly” from 5.5% in 2021 to 4.1% in 2022, due to factors such as the rise in inflation, debt, and income inequality.

How to choose the ideal retail customer engagement platform

Published: Mar 18, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers. This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily, in 2022, very few businesses do not have online

Gartner Trends 2022: What Do They Mean for Retailers?

Published: Mar 11, 2022 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

When Gartner’s Top Strategic Technology Trends for 2022 report came out, the whole world hastened to read it. The report identifies Gartner’s trends for 2022 that are poised to change industries and business practices. Retail executives and other decision-makers need to focus their efforts on the trends that are most likely to impact their company and implement them strategically. This overview provides a primer and a plan for action. It’ll take you through all 12 Gartner trends, setting you up to take full advantage of the report’s insights. Heard it? We asked 101 experts to predict the top emerging retail trends

21 chatbot retail use cases to replicate for your brand

Published: Jan 31, 2022 | Updated: Dec 1, 2023 by ContactPigeon in Ecommerce

Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the competition. According to Hubspot, as of 2020, messaging apps had over 5 billion active monthly users. These numbers are completely understandable, considering that a chatbot is a direct and efficient way to resolve both complex and simple issues. It’s a win-win situation, as both the customers and the brands will benefit from the interaction. The customers get immediate answers, without waiting

The 25 Best Valentine’s Day Campaigns We Have Ever Seen

Published: Jan 28, 2022 | Updated: Jan 12, 2024 by Joyce Qian in Ecommerce

Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that not even rising costs and inflation were enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2023 consumers spent approximately $25.9 billion in Valentine’s Day-related purchases, stating that haters gonna hate and lovers gonna… spend, despite the circumstances. Marketing-wise, Valentine’s Day campaigns were again at the forefront, with brands giving everything they got to leverage the day of lovers. Retailers should take advantage of this momentum seeing that 2024 will also be a year that love and hardships

Category: Ecommerce