How to Choose the Best Marketing Automation Platform for Your Startup

startup-marketing-automation

If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by 14.5%, and on average, 74% of companies report that using marketing automation software saves them a significant amount of time. If you know that you want to take advantage of a marketing automation platform but you’re not sure how to choose one, the following considerations can help you decide on the right platform for your specific business needs and goals. via GIPHY  

Continue reading

How to Write an Effective Automated Welcome Email for Ecommerce

automated-welcome-email-ecommerce

Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince them that you can make their everyday life better whether you offer services, cosmetics, clothing or electronics. In summary, the welcome email is a branded campaign with the goal to explain what you offer, in the context of a series of warm messages, welcoming the new subscriber to your family.

Continue reading

8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice

8-automation-marketing2

Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic thinking. It can be a super valuable tool for nurturing prospects since the relevant and personalized content helps convert these prospects into leads and then customers. More companies are realizing the power of marketing automation for e-commerce, whether selling event tickets, services or products online. Marketing automation can range from email marketing to lead management and everything in between. Check

Continue reading

5 Tips for a Successful Cart Abandonment Email

cart-abandonment

Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn’t this what you really aim for, especially when you have spent time and money after multiple campaign efforts to drive them back to your website? Some of these potential clients though, will never make it to check out. Why not remind them? Cart abandonment: why visitors don’t complete their orders? In order to create a successful campaign, it is important to understand the reasons

Continue reading

Exit Intent Popups for Ecommerce: 5 Simple and Effective Ideas!

exit-intent-ecommerce

Exit intent popups are game changers within the e-commerce industry these days. The reason is simple, this tool gives you the opportunity to recruit users that are just browsing your website and drive them to specific conversion actions. These actions can be transformed into extra revenue and additional subscribers for your e-commerce shop. By increasing the conversion rates simply means that you don’t have to invest more money in attracting more visitors to your site but rather make the best out of your existing customer base.   What Exit Intent Marketing Exit Intent Marketing is a subcategory of Marketing which

Continue reading

4 Triggered Email Ideas for Ecommerce

triggered-emails-ecommerce

Here at ContactPigeon, we are strong believers that email campaigns should be personalized, time-sensitive and relevant to user’s needs. Using these factors a triggered email campaign can support your e-commerce business in engaging with leads and customers using campaigns based on past actions and behavioral inclination.  With customization and personalization, these campaigns can help you communicate with your target audiences with customized and personalized messages. Recent studies have shown that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits, thus making this tool a must have of every e-commerce administrator. First, exactly what is a triggered email? A triggered email is when an

Continue reading

The Benefits of Email List Segmentation and How to Get Started

Email List Segmentation

A marketing strategy that has proven to be effective throughout time is email marketing. Collecting contact details of interested consumers, and nurturing them with the right messaging, can be a great way to turning contacts into prospective customers. However, email marketing isn’t as simple as merely collecting addresses, putting them on a list, then targeting that entire list with your marketing materials. In fact, one of the best ways to ensure that your email list is an effective marketing tool is by simply segmenting your contacts specifically by who and what you need to target. Email contact segmentation involves splitting up your

Continue reading

Taking on Browse Abandonment for Ecommerce

browse-abandonment-a

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

Continue reading