The Benefits of Email List Segmentation and How to Get Started

Email List Segmentation

A marketing strategy that has proven to be effective throughout time is email marketing. Collecting contact details of interested consumers, and nurturing them with the right messaging, can be a great way to turning contacts into prospective customers. However, email marketing isn’t as simple as merely collecting addresses, putting them on a list, then targeting that entire list with your marketing materials. In fact, one of the best ways to ensure that your email list is an effective marketing tool is by simply segmenting your contacts specifically by who and what you need to target. Email contact segmentation involves splitting up your

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Taking on Browse Abandonment for Ecommerce

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Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

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