4 New Features to Upgrade Your Email Marketing

ContactPigeon Product Update Email Marketing Features

This summer, we didn’t take it easy by chilling on the beach. We took the feedback you gave us on our email channel and turned them into exciting features in ContactPigeon. In the first fall product update, I am really excited to introduce not one, not two, but FOUR unique features to upgrade your email marketing game. Don’t worry, the Pigeons got a lot of rest too during the summer so you can expect many more great things to come! From email tools that improve your open rates to overall sales conversions, here are 4 awesomely new features available in your ContactPigeon

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The Best of the Best Product Pages of 2018

Ecommerce best product pages 2018

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly makes a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a

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Marketer Spotlight: Meet Spitishop’s Themis Bezioulas

Marketer Spotlight: Themis Bezioulas

Our Marketer Spotlight series kicked off in July successfully. In this series, we provide a look into a marketer’s day to day life and learn about the path taken and lessons learned to excel in this demanding profession. This month, we are excited to have Themis Bezioulas as a guest for our Marketer Spotlight. In the Marketer Spotlight: Themis Bezioulas    Themis is the main driver behind the digital marketing success at Spitishop, where he built his career from the ground up as the Digital Marketing Administrator. Themis is known for building and sustaining effective digital marketing strategies, but also his keen interest in

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Introducing Automated Push Notification for Cart Reminders and 2 Step Verification

Cart Reminder Push Notification

As summer swings into full gear, many of you may be counting the days till vacation starts. However running a successful business demands full time (24/7) commitment, and stepping away from the office for an extended time can be intimidating. Our newest Automated Push Notification with Cart Reminder comes at just the right time. You can set the campaign on autopilot before heading out of office, and the eCommerce sales will continue to rolling in! This month, we are excited to introduce the Automated Push Notification with Cart Reminder along with another highly requested feature, 2 Step Verification. What is Automated Push

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5 eCommerce Summer Marketing Ideas to Heat Up Your Sales

eCommerce Summer Marketing Idea

After recent Mother’s Day sales and rush to be GDPR compliant, eCommerce marketers are left to wondering how to generate the next campaign hype. Patience is the name of the game if you’re an eCommerce marketer or owner trying to drum up some extra business with summer promotions or other summer marketing ideas. Internet lore holds that people spend less time on the web over the summer months, and consequently, do less shopping. But that may just be a self-induced fallacy to drive an industry-wide break   Turn around the summer slow season Official internet statistics are hard to find

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Marketer Spotlight: Meet Celestino’s Thanasis Paraskevopoulos

Marketer Spotlight Thanasis from Celestino

Digital marketing is an exciting yet challenging field that calls for techs, creatives, analysts and business minds alike. In this new “Marketer Spotlight” series, we offer a peek into a marketer’s day to day life. We interview professionals within eCommerce marketing to learn more about the path they’ve taken, their inspirations, challenges and goals, and their tips to success in this demanding profession. We are proud to kick off the series with Thanasis Paraskevopoulos, currently marketing director at Celestino, a long established Greek fashion house. In the Marketer Spotlight: Thanasis Paraskevopoulos   Don’t be deceived by his youthful look. Thanasis is a renowned veteran

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The Ultimate Marketing Automation Guide for eCommerce 2018

Marketing Automation Guide 2018

A primary attraction of running an eCommerce business is the ability to control many aspects of your business operations from just about anywhere via the internet. But merely existing as an online business isn’t enough anymore. To thrive, you need to continuously adopt best practices to refine your business model. One of the most profitable arrows in your eCommerce quiver is the automation of your marketing processes. This article attempts to gather the best practices across eCommerce into this step by step marketing automation guide for your reading convenience. Marketing Automation: Why Should I Bother? The e-Commerce boom is revolutionizing the way

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Introducing Landing Page Builder… and Endless Possibilities

New ContactPigeon Landing Page Builder

Here at the Pigeon coop, our mission is to deliver tools you need to build and grow your business (FYI – check out the Push Notifications launched earlier). Whether if you’re running social media giveaways, new store launch, paid ADs or other forms of online promotions, having a dedicated web page with a single, clear path to success is essential to hitting your goals. To make this process even easier, we are excited to introduce yet another feature — Landing Page Builder! What is Landing Page Builder? The Landing Page Builder allows you to quickly design and configure landing pages

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Super (Daddy) Cool Father’s Day Email Subject Lines for eCommerce

Fathers Day Email Subject Lines for eCommerce

Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending reached an all-time high in the USA at $15B in 2017, nearly doubling from the decade before. This

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eCommerce Lead Nurturing Emails Best Practices 2018

eCommerce Lead Nurturing Emails Best Practices

If you’re in any kind of online business today, you should know about the importance of lead nurturing emails and the best practices on how to design successful nurturing sequences. Why? The reason is simple. In the landscape where competition is just one search or clicks away, rarely do a business score a sale on the first outreach or visit session. Or the second. But with a consistent lead nurturing strategy, you can turn the corner for your marketing efforts. A DemandGen report showed that 4%-10% higher response rate when measured against solitary email campaigns. Ecommerce owners and marketers, even those using

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