Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment. So, assuming you are already receiving enough traffic, you should be thinking about how to turn more of your visitors into customers. To do this, you need to begin with some customer research. Once you have established how customers are using your site, you can optimize your content. To do this, you need to know a few things about Consumer Psychology: Cognitive Ease:
Are you ready to dive deep and explore the top abandoned cart email examples from the most successful eCommerce brands of 2018? If you are an eCommerce manager looking to grow your brand in 2019, you should be. The truth is that addressing abandoned carts is key to unlocking trillions of unspent dollars – as much as $4 trillion, to be exact based on 2017 data. Whether shoppers are browsing to buy later, seeking a better deal on shipping, or getting side-tracked, the statistics for eCommerce cart abandonment are staggering — with an average cart abandonment rate as high as
The eCommerce industry has seen a dramatic boom in recent years, and there is no end in sight to the heights of which online sales may skyrocket. Just look at the rock solid eCommerce stats projecting that for 2019, online sales are expected to reach a minimum of $3.5 trillion — put that together with the fact that eCommerce sales accounted for 11.9% of all retail sales worldwide in 2018, and you can see why having a responsive marketing campaign is vital to growing your brand. Let’s turn our attention to the leader of the pack: when it comes to
Here at the pigeon coop, we understand that Ecommerce managers are always on the lookout for the inside scoop on Valentine’s Day statistics 2019. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s Day is fast approaching. In this post, we are spreading the love by sharing our infographic and going over all that you need to know about Valentine’s day statistics for this romantic holiday! You might not have realized, but, Valentine’s Day is only seconds behind to Black Friday in commercial status. With the increase in popularity of this holiday has
Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy. In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding! In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce
Happy New Year! At the pigeon coop, we like to kick off 2019 with a bang, and this means rolling out shiny new features on our platform. This month we introduce two exciting features that are designed to increase your website and campaign conversion rates: Advanced Pop-up Triggers and Campaign Statistics for Lists. In this post, we will explain the changes that are already live in your ContactPigeon account and discuss situations where they come in handy for growth. Let’s get started! Table of Content Introducing an easy way to add more advanced Pop-up triggers 1. Based on the time
Valentine’s Day is just around the corner, meaning eCommerce retailers must prepare awesome Valentine’s day email marketing ideas now to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that the National Retail Federation reported consumers spent $19.6 billion on Valentine’s Day in 2018 (including online, in stores and in restaurants or an evening out). That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is trending more than ever. In 2018, 40% of
Happy New Year! 2018 turned out to be an amazing year of change and growth at ContactPigeon. We expect 2019 to be just as awesome, as we have already set our sights on conquering new frontiers in order to introduce even more features that enable meaningful connections between eCommerce businesses and their customers. As we welcome 2019, our team at ContactPigeon is excited for this opportunity to take a look back and share with you our many achievements of 2018, including our top milestones. We’ll let you in on the great lessons we have learned along the way. We also
Email marketing has made some notable strides over the past few years to become a major channel for eCommerce. However, the eCommerce email marketing landscape wasn’t always such a seamless, automated process. Once upon a time, companies marketed their brands and products to potential customers by delivering postcards by snail mail, or delivering entire printed catalogs to physical mailboxes. This impersonal method of marketing was destined to morph into email marketing as technology advanced and more and more people adopted email as their main channel of communication with friends, family, and their favorite brands. In this post, we’ll look at
At ContactPigeon we take Christmas wishes really seriously. After all, we still believe in Santa Claus! ? This December we decided to bring on the Christmas spirit early by releasing a long requested feature, Email List Folders. This new enhancement is designed to make your list management and email marketing easy peasy. Chances are, you already have many lists in your account (an average ContactPigeon user loves to segment their customers), which is why we bet you’ll start believing that Santa takes the shape of ContactPigeon’s product team this year. So go ahead and create that extra segment variation, we’ve got you organized!
As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion
Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand to stand out from the crowd. According to Statista, in 2017 holiday season retail eCommerce sales in the U.S. amounted to a new record of $106.14 billion. And, the projected holiday season sales in 2018 are expected skyrocket to bring in around $123.73 billion. That means that if you are properly prepared this holiday season, you should expect to see your sales soar to new heights as well. It is a fact that human beings are creatures of habit.
The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching. Storefronts are pulling out all the stops as they deck their display windows with holiday cheer and eCommerce marketers need to do the same for their holiday email marketing campaigns to stay on the cutting edge. This is because Christmas is the most profitable holiday for the eCommerce industry. During the 2017 holiday season, online sales hit a new record high of $108.2, a 14.7% increase year-on-year. According to projections, 2018’s eCommerce holiday sales are expected to reach as much as $123.73 billion.
Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,
Quick Update: We just release the latest Black Friday report 2018, with the latest consumer behavior data and most effective marketing tactics! Read it here! With Black Friday approaching, one way to give your online business a leg up is to implement the latest Black Friday eCommerce hacks. It sounds easy enough. But ask yourself a question: “Do you have access to all of the latest trends and best practices on how to make your brand stand out from the competition?” Before the holiday frenzy begins, you need to start preparing. Black Friday 2018 is expected to yield online retailers a new sales record high. Consider that Black
Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend
Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing automation tools, tips, and guidelines to support
Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2019 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to
Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going
Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conductled by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you