Top 5 Black Friday Marketing Automation Scenarios for Holiday Success

Top Black Friday Marketing Automation Scenarios

When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend. That can translate into huge traffic and sales for retailers across the country. It is by far the biggest retail day/event of the year. This means that brands and marketers should be planning well in advance to take advantage of this big date. One aspect of the preparation involves setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic. In a previous post, we covered the step

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eCommerce Retention Strategies for Happy Customers

eCommerce retention strategies

Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new customer. In fact, the most commonly quoted “average” is 7 times more to sell to a new customer than to an existing one. Not only that, but repeat customers typically spend up to 67% more. Overall, managing to hang onto a customer improves the lifetime value of that customer. But it is a major challenge for marketers to retain

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Getting Ready for Black Friday and Cyber Monday 2017 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve put together a checklist planner with organizing steps and tips to get your e-shop ready. Step 1. Determine Which

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5 Halloween Email Campaign Ideas to Hallo-win the Impressions [+ Free Templates]

Halloween Email Campaign

Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out creative Halloween email campaign to help boost sales is one of the best ways to capture

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Ways to Use Coupon Offers in Your Marketing Strategy

Coupon offers for eCommerce Marketing Strategy

Coupon and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be daunting figuring out how to use coupons in the most effective way possible to drive up sales for your e-commerce company. After all, there are countless types of coupon offers that companies can make available — as well as endless ways that they can be made available to consumers. If you’re a marketer or e-shop owner who wants to

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Ecommerce Platforms News: Shopify introduces Google Autocomplete

Ecommerce platforms news - Shopify Oct 2017

Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce shopping for merchants and customers alike. Their constant growth has largely contributed to the online retail growth in the past decade. New e-commerce tools, features, and integrations have opened the door for mobile shopping to take over and have brought younger generations closer to thousands of brands. The interactions between brands and their customers are now easier than ever. Shopify introduces Google Autocomplete For shoppers who enthusiastically picked out their favorite items online and hitting the checkout button, the need to complete a long purchase form puts

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Marketing Automation Terms Every Marketer Must Know

Marketing automation glossary

Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a specific interval. Indeed, this means that many marketers haven’t figured out the allure and, of course, the true power of marketing automation just yet. In this post, we pulled together several key marketing automation terms that we believe every marketer should know. 1. Marketing automation funnel Marketing automation funnel, similar to sales funnel, refers to the step by steps a prospect

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A Facelift for ContactPigeon’s Dynamic Popup Editor

Introducing Dynamic Popup Facelift

While summer is long gone in most part of the world, here at ContactPigeon we are still on fire. 🔥 Following our recent introduction of E-commerce Insight Dashboard, we are excited to introduce a few new enhancements to ContactPigeon’s Dynamic Popup Editor. We redesigned the Dynamic Popup Editor with the goal of delivering a new experience that’s super intuitive for a first-time user. At the same time, we introduced a score of mobile responsive design-ready templates that you can easily customize for your use, or simply activate. This way you spend less time on tweaking the pop-ups, but rather focus on getting new leads faster. Ready to use

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Introducing Ecommerce Insights Dashboard

Ecommerce Insights Dashboard

At ContactPigeon our goal has always been to make data more accessible and insightful. One question marketers often encounter: How to define meaningful customer segments and understand key differences among the segments? To come up with a solution, we put on our analytics hats and came up with a brand new mini (yet powerful) Ecommerce Insights dashboard. The new dashboard gives you a quick summary view into key list characteristics and its eCommerce KPIs. Hence, you can quickly understand how a customer segment is performing overall, and how it stacks against another segment. What’s included in Ecommerce Insights for Segments?

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Cyber Monday Insights We Can Apply to 2017

Cyber Monday 2017 Insights

Cyber Monday is the first Monday after Thanksgiving and has historically been one of the biggest shopping days of the year. Last year, shoppers spent $3.36 billion online, a 9.4-percent increase from the year before. It has surpassed Black Friday, the Friday after Thanksgiving, as the day where shoppers shell out the most cash. Here are some trends that we’ve seen in the past and projections on what we can expect going forward. How Cyber Monday Got Started? In 2005, The National Retail Federation sent out a press release coining the term Cyber Monday. According to their Shop.org unit, 77

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