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Omnichannel Retail: All You Need to Know for 2024

Published: Jan 12, 2024 | Updated: Oct 15, 2024 by Joyce Qian in Ecommerce

In 2024, an omnichannel strategy is not just a trend; it’s a guiding principle reshaping the foundations of digital marketing and generating 80% of in-store visits. In dynamic retail, the term “omnichannel” has transformed from a mere buzzword to a strategic imperative, and understanding this robust evolution is paramount. Picture this: a consumer seamlessly transitioning from an engaging Instagram post to an in-store experience, all while expecting a personalized journey. This transition is the essence of omnichannel retail, and its importance cannot be overstated. In this article, we’ll unravel the intricacies of omnichannel retail, shedding light on key insights that

Email Personalization Guide: Strategies and Tactics That Work

Published: Jan 8, 2024 by Joyce Qian in Ecommerce

With a resounding 89% of marketers acknowledging the positive impact of personalization on their campaigns, the significance of email personalization in the realm of digital marketing cannot be overstated. This statistic serves as a testament to the effectiveness of tailoring content to individual preferences. Email personalization emerges as the secret weapon in the arsenal of email marketing, capturing and maintaining the attention of the modern consumer. Notably, 47% of customers express a predilection for brand emails that consistently deliver relevant and customized messages, reinforcing the pivotal role of personalized content in engaging audiences. In this article, we delve into the

What Is a Customer Data Platform, and Why Does a Retailer Need One?

Published: Dec 19, 2023 | Updated: Mar 20, 2024 by George Mirotsos in Ecommerce

In the modern age of retail marketing, the adoption of Customer Data Platforms (CDPs) has witnessed a remarkable surge, with a notable $2.3 billion in revenue generated in 2023—an upward trajectory expected to persist. As businesses increasingly recognize the pivotal role of personalized marketing in meeting customer expectations, the imperative to invest in CDPs has become more pronounced. These platforms serve as the linchpin, seamlessly integrating diverse digital channels and vast volumes of customer data into a unified, comprehensible repository. Navigating this guide will empower readers with insights into the transformative benefits of CDPs that await. Moreover, this blog post

20 Top eCommerce Trends to Watch in 2024

Published: Dec 14, 2023 | Updated: Mar 7, 2024 by Joyce Qian in Ecommerce

As we are about to enter 2024, staying in touch with the latest eCommerce trends is paramount, especially for retailers and industry leaders wishing to advance in this volatile market. In this never-ending fight, the integration of cutting-edge technologies accelerates overall technological advancement and catalyzes bringing brands closer to consumers. By understanding and incorporating these trends, businesses can leverage hyper-personalization strategies and employ omnichannel engagement, creating a seamless and immersive customer experience. The article seeks to empower readers with insights into the transformative capabilities of emerging technologies, equipping them with the knowledge needed to stay competitive in an era where

Temu Marketing Strategy: A Case Study of the Trending eCommerce Star

Published: Nov 30, 2023 | Updated: Oct 29, 2024 by Sofia Spanou in Ecommerce

Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50 million downloads, surpassing the popularity of Amazon. The brand works with multiple suppliers and manufacturers to deliver steep discounts and fast-shipping discounted goods directly to consumers. But how was the Temu marketing strategy built, and why did it become a trending eCommerce sensation? The key lies in social commerce, influential marketing, and heavily personalized targeted ads. These ads, coupled with an effective loyalty program, have helped the company achieve

Customer Profiles for Retailers: Analysis, Examples, and Best Practices to Increase Retention

Published: Nov 22, 2023 | Updated: Mar 20, 2024 by George Mirotsos in Ecommerce

As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers find themselves navigating a complex maze of choices to stay relevant, and understanding their customers has never been more crucial. Enter the realm of customer profiles —a strategic tool that transcends traditional demographics and delves into the intricate nuances of individual buying behavior. In this realm, data meets personalization to create a winning formula for sustained customer loyalty. Customer profiles are critical in creating omnichannel customer engagement strategies that resonate with a retailer’s target audience. They allow marketers to understand their ideal customers

The 24 Best eCommerce Retail Case Studies Worth Reading

Published: Nov 16, 2023 | Updated: Dec 20, 2023 by Sofia Spanou in Brand Stories

In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it’s the lifeline of our industry. For seasoned retail executives, inspiration often comes from the experiences and successes of industry giants who paved the way with their innovative thinking and managed to thrive through thick and thin. That’s why we’re excited to bring you an exclusive collection of the 30 best eCommerce case studies meticulously curated to provide you with a wealth of insights and ideas to fuel your strategies. These case studies are more than just success stories; they are beacons

Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled

Published: Nov 3, 2023 | Updated: Jan 26, 2024 by Sofia Spanou in Ecommerce

Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges, reaching $24.4 billion in net sales for 2022. Showing a substantial increase in revenue and market presence, Macy’s has become the nation’s leading full-line department store chain, with 853 stores in 45 states, the District of Columbia, Guam, Puerto Rico, and Dubai. To examine the astonishing feats of this retail leader, this article is dedicated to Macy’s growth strategy, unveiling the key factors that have

Chatbot Best Practices for Omnichannel Retailers

Published: Oct 27, 2023 | Updated: Jan 26, 2024 by ContactPigeon in Ecommerce

Discover essential chatbot best practices for omnichannel retailers. Dive deep into strategies and refine your approach with these chatbot best practices.

Hyper-Personalization in Retail: Definition, Examples and Key Trends

Published: Oct 24, 2023 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

Hyper-Personalization in Retail: A deep dive into the realm. Learn what it is, key trends and best practices to achieve retail hyper-personalization.

Creating the Best Abandoned Cart Email for Your Retail Venture

Published: Oct 13, 2023 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly for businesses. Many retailers use various omnichannel marketing strategies to recoup the losses from abandoned carts and lure shoppers back to complete a purchase. A strong abandoned cart strategy is essential for all marketing plans, including emails and other retargeting tactics. The best abandoned cart emails, which are timely and persuasive, can improve a retailer’s chances of successfully recovering a customer and securing more sales. Robust abandoned

Unlocking Black Friday Success: Key insights from our BFCM webinar

Published: Oct 11, 2023 by Joyce Qian in Ecommerce

Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving rapidly, and to navigate it successfully, retailers need to adapt and strategize effectively. Recently, we hosted a webinar featuring four seasoned eCommerce marketers, each representing a different retail vertical. Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers [Electronics] Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications [Book Publisher] Theofanis Stavroulis, eCommerce Manager @ Pharmacy295 [Pharmacy] Yannis Marogiannis, Digital Project Manager @ notos.gr [Department store] In

Halloween Statistics and Facts Every Retailer Should Consider (2024 Update)

Published: Oct 4, 2023 | Updated: Oct 25, 2024 by Charalampos Nikas in Ecommerce

The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. However, besides being a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce businesses. According to NRF, in 2024, Halloween spending is projected to reach $11.6 billion. To understand the tricks of the trade and lead their brands to soaring success, retailers should consider the latest seasonal trends, in this case, Halloween. The best way to get the hang of consumer behavior and shopping habits is through data and information offering guidance for future decisions. This blog post delves deep into

Optimizing omnichannel experiences with customer feedback: A guide for retailers

Published: Sep 21, 2023 | Updated: Feb 9, 2024 by ContactPigeon in Ecommerce

Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel experiences and turning them to their advantage. Some common issues may include the diversity of the customer base, the complexity of integrating an omnichannel approach, and the always-evolving customer preferences. Fortunately, simple tools such as customer feedback and data can help retailers improve omnichannel service delivery and attract and retain more customers. By collecting and analyzing feedback from their audience, retailers, and eCommerce professionals can leverage the learned insights

Webinar: Unlocking Black Friday Success – Insights Across Retail Sectors

Published: Sep 18, 2023 | Updated: Aug 1, 2024 by Joyce Qian in Company & Product News

Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce sectors. While it marks the most profitable and busiest time of the year, retailers also face significant competitive and logistical challenges. To help navigate the turbulent waters of this stressful period, we’ve gathered three seasoned marketing experts, each representing a distinct retail sector – fashion, pharmacy, and maternity & children. In this engaging webinar, our panelists will share their predictions, invaluable lessons learned from past Black Friday campaigns, and innovative strategies tailored to their respective industries. Get ready

Walmart Marketing Strategy: Decoding the Success of the US Multinational Retailer

Published: Sep 13, 2023 by ContactPigeon in Brand Stories

The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the largest company by revenue worldwide, with almost US $570 billion annually and 2.2 million employees. The brand’s presence extends to numerous countries and various retail formats, like warehouse clubs, eCommerce websites, and supercenters. Without a doubt, these insane numbers and facts have made this retail Goliath a worthy candidate for a dedicated case study and a deep dive into the Walmart marketing strategy. By

Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers

Published: Sep 4, 2023 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending. The only constant remaining untacked is that Black Friday and Cyber Monday are the most significant periods for the retail sector globally, and none of them misses out. Industry professionals, e-shop or physical store owners, and marketers are making significant adjustments and improvements to their business plans to prevent chaos from reigning. In

Drip Marketing for Retailers: The Art of Nurturing Leads and Maximizing Customer Engagement

Published: Aug 28, 2023 by ContactPigeon in Ecommerce

Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here!

The Rise of Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices

Published: Aug 23, 2023 | Updated: Aug 24, 2023 by ContactPigeon in Ecommerce

Discover how brands can embrace eco-friendly practices and thrive in sustainable retail. Learn the challenges & solutions for sustainable retail here!

Analyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled

Published: Aug 9, 2023 | Updated: Oct 29, 2024 by ContactPigeon in Brand Stories

The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000 locations in 30 countries, is, of course, none other than Lidl. The household name has impacted the FMCG retail industry, and Lidl’s marketing strategy has skyrocketed the brand to unyielding success in Europe and in the United States. This article focuses on the key factors that made Lidl a leader in discount retailing, delving deep into exploring the brand’s journey through time.

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