For your business to succeed online, the need for top-notch eCommerce checkout practices cannot be overstated. But establishing your systems is just the beginning. Since eCommerce is continually evolving, last year’s state-of-the-art techniques may be hopelessly outdated today. To maximize the efficiency of your eCommerce checkout, you should always be optimizing and experimenting with new methods and tactics. This helps you to stay on top of the eCommerce game and in front of your competitors. Whether if your shop is built on Shopify, BigCommerce, WooCommerce, Magento or any other platform, here are the 28 practical eCommerce checkout tips to ensure
We are proud to be awarded the Rising Star 2018 award from FinancesOnline marketing automation software list, a popular review platform for B2B software and services. The recognition is given out each year to products providing exceptional solutions for B2B companies across many key categories, including Marketing Automation and CRM. In a recent review published this February, FinancesOnline had ranked ContactPigeon as one of the top 100 Marketing Software products with an overall score of 8.9 out of 10, and user satisfaction of 92%. Marketing Automation Software Criteria Assessed In assessing ContactPigeon platform, FinancesOnline’s team of software experts evaluated ContactPigeon
Abandoned shopping carts hold trillions in unspent dollars. How can online retailers stop losing these customers right before they make the final click? It all comes down to mastering the abandoned cart recovery process. Table of Content Introduction A Guide to Mastering the Abandon Cart Recovery Process 7 Steps to Abandon Cart Recovery Conclusion Introduction E-commerce began as a buying experience, rather than a browsing one. In those early days, retailers were afraid to lose emotionally driven impulse purchases. Internet shoppers were asking for tailored merchandise at cut-rate prices and skipping the sales bins, end caps, and displays.
Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.
Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so
The online marketplace is also expected to be more competitive than ever in 2018. That’s why e-commerce store owners need to continuously explore new technologies and promotion tactics in order to create a competitive advantage against competitors in the industry. Shopify Tool Stack is a collection of shopify apps that help you stay competitive by providing assistance and automation with all processes of running your Shopify store — particularly with automating sales. Check out these 9 must-have Shopify apps that can boost your sales and make you more competitive. Shopify Apps for managing your inventory, shipping, and tracking Shopify
For the majority of online retailers, getting new visitors to sign up is a major hurdle. After investing a good portion of your marketing budget on Adwords to drive traffic to your eCommerce site, how much of that traffic do you retain? Industry average suggests that average landing page conversion is 2.35% whereas the top quartile websites get close to 5%. What makes a difference when it comes to retaining the unknown traffic and growing your subscription list? One key differentiator is how well you use the email signup form or pop-ups. Below, we share 5 best practices for designing high performing
For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment. Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes
When it comes to email marketing, consumers scroll, swipe and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap for capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. That’s why having attention grabbing Valentine’s Day email subject lines make all the difference. To rise above the noise, it’ll take a combination of creativity, targeted messaging, timing, and intriguing lead-ins to get a consumer to pause for more than a
We are kicking off 2018 with a bang! This month, we are excited to introduce a whole new way to reach your website visitors: Push Notifications. This new channel allows growing eCommerce brands to “push” communications to target users with hyper-targeted messages without the need to a single email address or require the users to be on-site. What are Push Notifications? Push Notifications are clickable content-rich messages that pop up on a users device (desktop or mobile). Unlike on-site popups, these notifications work even when users are not browsing your website. Once the users opt-in to receive notifications, messages can be