12 Marketing Tips to Increase Your eCommerce Sales Fast

The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results – growing your eCommerce sales. When talking about eCommerce, there are some really easy to implement marketing actions. These actions, together, can help you boost your sales and increase the awareness of both, your products and your brand. These actions are really easy and fast to conduct, so keep reading and prepare yourself for a great success! Generate Trust on Your Site Even if…

The Complete GDPR eCommerce Checklist

The most important and sweeping change in digital privacy regulation in the world will come into effect on May 25th of this year in the EU. We’ve already published a GDPR FAQ to help you understand it but we also decided to also release a GPDR eCommerce checklist to get your back covered. The EU General Data Protection Regulation (GDPR for short) is transforming the way we treat digital data and affecting practically any website or organization that collects, stores and uses customer data. This includes a majority of eCommerce stores, as GDPR applies not only to European organizations but to…

27 Top eCommerce Checkout Tips for 2021

For your business to succeed online, the need for top-notch eCommerce checkout practices cannot be overstated. But establishing your systems is just the beginning. Since eCommerce is continually evolving, last year’s state-of-the-art techniques may be hopelessly outdated today. To maximize the efficiency of your eCommerce checkout, you should always be optimizing and experimenting with new methods and tactics. This helps you to stay on top of the eCommerce game and in front of your competitors. Whether if your shop is built on Shopify, BigCommerce, WooCommerce, Magento or any other platform, here are the 28 practical eCommerce checkout tips to ensure…

Valentine’s Day Infographic: Email Marketing & eCommerce Insights

Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.…

5 Ways of Using eCommerce Push Notifications for Marketing

Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so…

The eCommerce Checkout Best Practices Infographic

It is particularly frustrating to see online visitors go thru the entire shopping journey – finding their desired product, add to cart, and hit checkout – only to drop out at the very last step at checkout. This is a common challenge eCommerce marketers and owners face. Which also explains why our earlier article on eCommerce Checkout Best Practices is one of the most read pieces. So, we created an eCommerce checkout best practices infographic with all the best practices of the checkout process that may help you reduce your checkout abandonment rate, thereby boosting your store’s conversions What causes eCommerce…

20 (awesome) Black Friday Email Subject Lines for eCommerce

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2016 it grossed a shocking $3 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference…

[Poll Results] What’s Your Biggest eCommerce Challenge?

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! ? While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of…

eCommerce Retention Strategies for Happy Customers

Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new customer. In fact, the most commonly quoted “average” is 7 times more to sell to a new customer than to an existing one. Not only that, but repeat customers typically spend up to 67% more. Overall, managing to hang onto a customer improves the lifetime value of that customer. But it is a major challenge for marketers to retain…

Ecommerce Platforms News: Shopify introduces Google Autocomplete

Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce shopping for merchants and customers alike. Their constant growth has largely contributed to the online retail growth in the past decade. New e-commerce tools, features, and integrations have opened the door for mobile shopping to take over and have brought younger generations closer to thousands of brands. The interactions between brands and their customers are now easier than ever. Shopify introduces Google Autocomplete For shoppers who enthusiastically picked out their favorite items online and hitting the checkout button, the need to complete a long purchase form puts…

Introducing Ecommerce Insights Dashboard

At ContactPigeon our goal has always been to make data more accessible and insightful. One question marketers often encounter: How to define meaningful customer segments and understand key differences among the segments? To come up with a solution, we put on our analytics hats and came up with a brand new mini (yet powerful) Ecommerce Insights dashboard. The new dashboard gives you a quick summary view into key list characteristics and its eCommerce KPIs. Hence, you can quickly understand how a customer segment is performing overall, and how it stacks against another segment. What’s included in Ecommerce Insights for Segments?…

The Starter Guide to Ecommerce Marketing Campaign Automation: Getting Repeat Customers

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here.   In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing conversions. Our post today will explore the final part of the customer journey – engaging your customers after first purchase. We will address how marketing automation can play a key role in extending your customer’s lifetime value (CLV).   What is a customer worth? For any eCommerce to be truly successful, it’s key to really understand the unit economics related to your customer acquisition, retention and…

The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t convert immediately. Acquiring leads and turning them into customers requires a gradual process. This process, also known as lead nurturing, can not only bring customers but also increase the overall customer lifetime value. In eCommerce, you can tap into the power of marketing campaign automation for leads nurturing to win conversions in the long run. Today, we will cover the key Marketing Automation scenarios…

How Ecommerce Can Use Predictive Analytics for Email Marketing

If you run an eCommerce business, you can’t overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would rather receive promotional material through email than other channels, like social media networks. If you want to maximize the power of your email marketing strategy, you should consider adopting predictive analytics to perform dynamic segmentations based on visitors’ and customers’ web behavior. Predictive analytics in email marketing can ensure that you’re using the most effective models to generate the right leads and…

The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In this post, along with the two subsequent articles as part of our Marketing Automation trilogy, we dive deeper to explore the essential e-commerce automation workflows that nurture leads, optimize conversions and increase returning customers. We start by addressing the number ONE concern of all e-Commerce marketers – converting web visits to sales. So, let’s dive right in. The eCommerce conversion challenge Let’s…

3 On-site Retargeting Tactics to Grow Ecommerce Sales

The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate is. It is a highly customizable tool that allows you – as part of a greater effort to raise customer retention and increase revenue – to grow, nurture and eventually convert leads into customers. Many big brands, such as Amazon, have come up with creative and clever ideas to offer their visitors valuable shopping experience. The process of designing great on-site…

Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?

Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your customer relationships. Most importantly, because it is your business’s customer engagement strategy. It is the dialogue between you and your audience; it is an integrated strategy to make something out of every single person who gets in touch with your brand through every possible channel! With the right marketing campaign automation software and proper execution, you…

Onsite Retargeting: Your Ecommerce Success Recipe

The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors satisfied. If you think this is a tall order, then keep reading. Onsite retargeting is a way to prompt a targeted message, either text or media format, to visitors as they are browsing the website. It differs from traditional PPC based remarketing in that you are engaging visitors with the goal of conversion before they leave the site. Successful on-site retargeting requires the capability to monitor visitor behaviors in order to derive insights on visitors’ preferences, and trigger an email campaign at the…

5 Key Ecommerce Metrics you Need to Track Daily

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every eCommerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your eCommerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and…

How to Write an Effective Automated Welcome Email for Ecommerce

Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince them that you can make their everyday life better whether you offer services, cosmetics, clothing or electronics. In summary, the welcome email is a branded campaign with the goal to explain what you offer, in the context of a series of warm messages, welcoming the new subscriber to your family.…