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The Anatomy of The Perfect Campaign Performance Dashboard

Published: Jun 23, 2023 by ContactPigeon in Ecommerce

An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can leverage that to change their marketing strategy for increased success. With this information, a business owner can allocate resources to their most successful marketing channels and refine their messaging with each new campaign to best resonate with their target audience. A campaign performance dashboard presents valuable metrics in one location, saving time spent sifting through multiple analytics reports. It is

GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition

Published: Jun 16, 2023 by ContactPigeon in Ecommerce

We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop collecting data. Furthermore, unlike the previous version, this migration isn’t quite straightforward since not all features of UA are present in GA4 and vice versa. But fret not. There’s still time. This guide provides a practical step-by-step walk-through on migrating your eCommerce business to Google Analytics 4 to ensure a smooth transition. Table of Contents >What

Future Retail in 2035: All the Retail Insights You Should Know

Published: Jun 2, 2023 | Updated: Sep 8, 2023 by ContactPigeon in Ecommerce

In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have evolved customer shopping behavior into an ambient experience. Spanning and emerging digital, physical, virtual, and social platforms, 73% of shoppers anticipate brands to comprehend their uniqueness and needs. All these changes have made future retail less about consumers choosing which channel to engage, and more about retailers reaching customers in the places they spend their time. In hindsight, the key to these challenges has been adaptability, data-driven decision-making, and, of course, a keen eye for new emerging trends. Table of Contents

Gap Marketing Strategy: How the American Clothing Retailer Scaled to Over 3000 Stores

Published: May 26, 2023 | Updated: Oct 29, 2024 by ContactPigeon in Brand Stories

The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its humble beginning, the company has attained impressive feats. However, it has also had its fair share of challenges. In 2021, the company recorded $16.7 billion in net sales, which represented a 21% increase from 2020 and a 2% growth from 2019 revenue. We explore the Gap marketing strategy that allowed the brand to penetrate different segments of the clothing market and achieve a widespread customer appeal. You will discover the strategies that made Gap the global fashion retail brand and

20 Best Omnichannel Retailers and What You Can Learn From Them

Published: May 19, 2023 | Updated: Oct 15, 2024 by ContactPigeon in Brand Stories

Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with omnichannel customer engagement. Harvard Business Review discovered that 73% of customers prefer shopping through multiple channels rather than one. Looking at the best omnichannel retailers can give your brand valuable insights into techniques and strategies to level up your omnichannel customer engagement. Let’s look at the 20 best omnichannel retailers and what you can learn from the strategies they employ. Table of

The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976

Published: May 5, 2023 | Updated: Oct 29, 2024 by Sofia Spanou in Brand Stories

The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty industry, holding up the sector to high standards, and encouraging radical changes. It is no secret that the brand’s positioning in beauty and personal care was different from the start, and it was a critical factor in making it one of the most renowned companies with ~3000 stores worldwide in more than 65 countries. To fully understand the components

Phygital Retail: What It Is and What You Need to Know

Published: Apr 27, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such as trying on the merchandise and seeing it in real life. To meet this need many brands are experimenting with phygital retail, a method of combining elements of the digital and in-person shopping experience, personalized to each customer. Retailers that once operated purely in the digital space now have physical stores in which customers can look, touch, and feel the product. Even

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

Published: Apr 20, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A robust dashboard gives CMOs all the data they need to determine which marketing channels are working and which may need attention. They don’t have to sift through multiple reports and piles of information to make marketing decisions, and they can create performance-based marketing strategies faster than ever. Table of Contents > FAQ to get an in-depth understanding of a CMO dashboard >

Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand

Published: Apr 13, 2023 | Updated: Oct 29, 2024 by ContactPigeon in Ecommerce

Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the most recognizable brands having 2000 stores in 100 countries. With 4.7 billion U.S. dollars in revenue in 2021 worldwide, the Tommy Hilfiger marketing strategy revolves around a brand-focused, digitally-led approach that has enabled this retail giant to stay competitive even in the most challenging times. This case study examines the disciplined marketing execution of the fashion

Gartner Trends 2023: How a Retailer Can Turn Them Into Growth

Published: Mar 30, 2023 | Updated: Jan 16, 2024 by ContactPigeon in Ecommerce

With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s strategic technology trends give retailers insights into technologies that can help them achieve their yearly goals, from growing revenue to building a brand. Gartner trends 2023 is focused on themes like optimization, scale, pioneering, and sustainable technology, making this release one of the hottest topics in the industry. Therefore, like every year, we have prepared for our readers a breakdown of Gartner technology trends in 2023, along with advice for applying these trends to eCommerce, omnichannel retailing, and other facets of a retail business.

ChatGPT and Retail: 7 ways AI Can Increase Business Efficiency

Published: Mar 28, 2023 | Updated: Dec 1, 2023 by Joyce Qian in Ecommerce

One of the most promising technologies for growing business efficiencies is AI (artificial intelligence) which has the potential to revolutionize the retail industry. ChatGPT, an AI language tool that has gained 100+ million users in its first week of launch, is poised to play a critical role in this transformation by helping retail eCommerce businesses enhance customer service, personalize their marketing efforts, optimize their supply chain, and more. This article will explore the different ways of adopting ChatGPT for retail eCommerce businesses and how it can be integrated into their existing workflows to achieve maximum benefits. Table of Contents >

ContactPigeon’s Donation Project is Spreading Joy to the Children!

Published: Mar 23, 2023 | Updated: May 16, 2023 by ContactPigeon in Company & Product News

Every year, the Pigeons always aim to do something special for both our clients and the community. This time, we embarked on a significant project that was out of the ordinary. By combining our love for Christmas with our expertise in eCommerce and our desire to give back, we decided to donate gifts to children in need. Our goal was to bring smiles to the faces of our little friends, and we achieved it by teaming up with our clients to donate books and toys to Greek NGOs that specialize in helping children. Setting up our very own e-shop To

Retail Week Live 2024: Why You Should Not Miss It

Published: Mar 17, 2023 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

To succeed in eCommerce and the retail industry, business owners need to stay on top of consumer trends, keeping an eye on the industry’s pulse. In the UK, there is no better way to do so than by attending Retail Week Live 2023 from March 28-29 at the Intercontinental Hotel O2 in London. Presented by Retail Week, this event offers eCommerce professionals the chance to connect with their peers and learn about the trends and issues shaping the industry. They can take home insights and best practices to help them level up their businesses throughout the upcoming year. Table of

Argos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel

Published: Feb 28, 2023 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In its 50-year history, the store has undergone many changes and now serves as a popular shopping destination with over 130 million customers annually. Argos is the fourth most popular online retailer in the UK, generating over $5.2 million US dollars in sales as of 2021. This case study explores how Argos’ marketing strategy adapted from its humble origins as a catalog retailer to a retail giant using an omnichannel strategy. Table of Contents > A journey through the history of

Fashion Retailers: Omnichannel Marketing Ideas and Challenges

Published: Feb 22, 2023 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Fashion retailers heading into 2023 will turn more and more to omnichannel marketing. That’s because omnichannel marketing combines traditional offline methods with digital ones, such as email campaigns and social media, to create an integrated and seamless customer experience. Omnichannel marketing provides customers with the convenience of shopping when, how, and where they want while giving fashion retailers a competitive industry edge. Considering 73% of customers prefer shopping through multiple channels, it’s essential to have an omnichannel approach that meets customers’ expectations (Harvard Business Review). Table of Contents > The fashion industry by numbers in 2023 > Best omnichannel marketing

eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template

Published: Feb 14, 2023 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions about their eCommerce strategy. A well-designed eCommerce dashboard as a part of CDP and should be both intuitive and comprehensive. Read on to see the must-have KPIs and metrics you must include in your dashboard and the guiding principles for optimal dashboard layout. Table of Contents > One-minute FAQ to fully understand an eCommerce dashboard > Creating an insightful eCommerce

The Omnichannel Chatbot Revolution: 18 Key Benefits for Any eCommerce Business

Published: Jan 31, 2023 | Updated: Dec 1, 2023 by ContactPigeon in Ecommerce

Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy and a must-have best practice since there are many benefits that a chatbot can deliver to an eCommerce business. In 2021, the chatbot market was worth $190.8 million and will grow to over $1 billion by 2030. A chatbot is an AI-powered program that simulates human customer service with consumers, interacting with them and answering their questions, and lets customers interact on more than one platform. One of the primary benefits of an omnichannel chatbot in eCommerce is the ability

Retail Innovation: 11 Retailers That Nailed It

Published: Jan 26, 2023 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

In an ever-changing consumer market and a world dominated by technology, retailers must put their best foot forward regarding innovative marketing tactics. Retail innovation is when a retailer offers consumers something new or an improvement in its technology, services, products, or business systems. More specifically, retail innovation revolves around providing added value that makes a retailer more desirable to consumers and gives it a leg up on the competition. Retail innovation is not just for businesses that have the funding to invest in expensive, fancy technology to provide exciting experiences for their consumers. Instead, big and small retailers should focus on

28 Brilliant Omnichannel Marketing Examples by Famous Retailers

Published: Dec 27, 2022 | Updated: Jul 24, 2024 by ContactPigeon in Ecommerce

Most businesses need a comprehensive online presence to remain competitive in their given market. Even before the COVID-19 pandemic, online shopping was significant, but during the pandemic, there has been a surge that encouraged businesses to be plugged into all channels. Around 90% of customers prefer the stores and brands they frequent to have an online presence, and approximately two-thirds expect it to be consistent across relevant channels. That goes to show that now is the perfect time for retailers to focus on creating an omnichannel marketing strategy. Fortunately, retailers new to omnichannel marketing can use the following 28 omnichannel marketing

How Retail Business Intelligence Can Redefine Customer Experience

Published: Dec 22, 2022 | Updated: Dec 14, 2023 by ContactPigeon in Ecommerce

Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail operations and customer experience, as retail data from sources such as sales logs, customer feedback, inventory management systems, and CRM systems can be analyzed to gain actionable insights. Leveraging business intelligence tools lets retailers make decisions that enhance the customer experience in many ways, such as creating personalized product recommendations and tailored marketing campaigns. The usefulness of business intelligence tools is shown

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