by Joyce Qian | Mar 7, 2025 | Ecommerce & Retail Marketing
The consumer electronics industry is evolving fast, with global IT spending expected to grow by 9.3% in 2025 (deloitte.wsj.com). Staying on top of emerging consumer electronics trends is more important than ever as technology reshapes how we live, shop, and do...
by Joyce Qian | Feb 24, 2025 | Ecommerce & Retail Marketing
As consumer expectations continue to rise, delivering a seamless shopping experience has become more critical than ever. Modern customers expect seamless, personalized experiences at every touchpoint, and retailers that meet these expectations are the ones driving...
by Joyce Qian | Feb 7, 2025 | Ecommerce & Retail Marketing
Valentine’s Day is a key sales driver in retail, with consumers spending billions annually on gifts, experiences, and self-care. A 360 marketing campaign is critical for optimizing sales and customer retention, ensuring seamless engagement across digital, in-store,...
by Sofia Spanou | Jan 27, 2025 | Brand Stories, Ecommerce & Retail Marketing
Nespresso is a premium coffee brand renowned for revolutionizing how coffee is prepared and enjoyed. Founded in 1986 by Nestlé, Nespresso introduced a cutting-edge system combining sleek, modern coffee machines with precisely portioned coffee capsules, delivering...
by Sofia Spanou | Nov 29, 2024 | Ecommerce & Retail Marketing
An effective omnichannel personalization strategy is essential for retailers looking to boost customer loyalty, drive sales, and deliver consistent, meaningful experiences across every touchpoint. Statistics highlighting the growing demand for hyper-relevant...