by Charalampos Nikas | Feb 2, 2024 | Ecommerce & Retail Marketing
Mastering omnichannel inventory management has become a strategic imperative for retail businesses aiming to deliver a seamless and consistent experience to their customers. Companies opt for integrated order processing in their inventory systems to achieve a 25%...
by George Mirotsos | Jan 19, 2024 | Ecommerce & Retail Marketing
With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to manage their customer data. Customer data platforms (CDPs) offer an excellent solution. CDP revenue exceeded $2 billion in 2023 and...
by Joyce Qian | Jan 12, 2024 | Ecommerce & Retail Marketing
In 2024, an omnichannel strategy is not just a trend; it’s a guiding principle reshaping the foundations of digital marketing and generating 80% of in-store visits. In dynamic retail, the term “omnichannel” has transformed from a mere buzzword to a...
by George Mirotsos | Nov 22, 2023 | Ecommerce & Retail Marketing
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers find themselves navigating a complex maze of choices to stay relevant, and understanding their customers has never been more crucial. Enter...
by Sofia Spanou | Nov 3, 2023 | Ecommerce & Retail Marketing
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges,...
