by Joyce Qian | Aug 23, 2024 | Ecommerce & Retail Marketing
As competition intensifies, the stakes for Black Friday (BFCM) have never been higher. With 2024 online sales expected to reach approximately $10 billion—building on 2023’s $9.8 billion, which saw a 7.5% increase—retailers must harness the power of AI to stay ahead....
by Joyce Qian | Aug 2, 2024 | Ecommerce & Retail Marketing, Marketing Automation
In the competitive world of eCommerce, capturing and maintaining customer interest is paramount. One critical challenge that retailers face is browse abandonment—when visitors leave an online store without making a purchase. Statistics reveal that a staggering 97% of...
by Sofia Spanou | Jul 23, 2024 | Ecommerce & Retail Marketing
Seamless communication is the backbone of modern retail success, and leveraging a robust omnichannel deliverability strategy is essential for staying ahead. Channels like Email, SMS, Viber, WhatsApp, and Push notifications are the linchpins of a successful strategy,...
by Sofia Spanou | Jul 12, 2024 | Ecommerce & Retail Marketing
Chewy, a leading US-based online pet retailer, has swiftly risen to prominence by leveraging innovative marketing strategies and a customer-centric approach. Founded in 2011, Chewy has transformed the pet retail industry with its seamless online shopping experience,...
by Joyce Qian | Jul 9, 2024 | Ecommerce & Retail Marketing
The back-to-school (B2S) season is more than just a busy shopping period; it’s a pivotal time that significantly impacts annual sales for retailers. As students and parents gear up for a new academic year, retailers must strategically align their offerings to meet the...
