by Sofia Spanou | Jun 7, 2024 | Brand Stories, Ecommerce & Retail Marketing
Chinese fast-fashion brand Shein emerged in 2012, swiftly positioning itself in the market by engaging influencers on social media. Over the following decade, Shein experienced remarkable growth, culminating in its status as one of the largest fashion brands globally...
by Joyce Qian | May 31, 2024 | Ecommerce & Retail Marketing
Let’s break down the key points: Personalized messaging across SMS, Viber, and WhatsApp significantly boosts engagement and conversions, with SMS open rates reaching 98% and average conversion rates between 21–30%, making it a powerful channel in retail marketing....
by Joyce Qian | May 24, 2024 | Ecommerce & Retail Marketing
Customer segmentation is a cornerstone of effective retail marketing strategy, offering myriad benefits for businesses across various sectors. By examining customer segmentation examples, we can see how dividing customers into distinct groups based on their...
by Sofia Spanou | May 17, 2024 | Ecommerce & Retail Marketing
As the digital and physical shopping realms converge, delivering a seamless and consistent customer experience across multiple channels has transformed from a competitive advantage to a strategic business necessity. The importance of an omnichannel customer experience...
by Joyce Qian | Apr 30, 2024 | Ecommerce & Retail Marketing
Now that every click, swipe, and purchase matters, A/B testing for retailers has emerged as a powerful tool for those seeking to optimize their conversion rates and refine the customer experience. Often referred to as split testing, A/B testing allows retailers to...
