by ContactPigeon | Jul 31, 2023 | Ecommerce & Retail Marketing
With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce...
by ContactPigeon | Jul 14, 2023 | Ecommerce & Retail Marketing
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged...
by ContactPigeon | Jun 16, 2023 | Ecommerce & Retail Marketing
We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop collecting data....
by ContactPigeon | Feb 14, 2023 | Ecommerce & Retail Marketing
An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions...
by ContactPigeon | Jan 31, 2023 | Ecommerce & Retail Marketing
Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy and a must-have best practice since there are many benefits that a chatbot can deliver to an eCommerce business. In 2021, the chatbot...
