In the omnichannel customer engagement mix, personalized push notifications have emerged as indispensable tools for addressing customers and driving conversions. Personalization revolutionizes the way retailers interact with their audience, with...
With the rise in online shopping, cart abandonment poses a significant challenge for eCommerce retailers. On average, more than 70% of shoppers abandon their carts before completing a purchase. Implementing an omnichannel cart abandonment...
Best Buy isn’t just a consumer electronics giant; it’s a data-driven retail leader. Beyond the iconic blue and yellow stores, their success hinges on a sophisticated marketing strategy fueled by customer insights. By combining a...
In today’s dynamic retail landscape, understanding customer behavior is no longer a luxury, it’s a necessity. The pressure to deliver targeted messaging and product recommendations is undeniable. According to GlobeNewswire, the Retail...
The dynamic and competitive world of retail has proven that staying ahead of the curve is imperative for brands looking to thrive in 2024. Central to this endeavor is the art of personalization, a strategy that has become indispensable for...
In today’s data-driven retail environment, understanding your customers is no longer a nicety but a necessity. This is where two powerful tools come into play: Customer Relationship Management (CRM) and Customer Data Platform (CDP). While both...
With the speed at which technology evolves, it can be difficult for retailers to keep up with what is best for their business. Some tech can revolutionize eCommerce, while other innovations are a fad. Thankfully, Gartner stays on top of the latest...
Since day one at ContactPigeon we have been talking about the importance of having a single and comprehensive customer profile. We have done that by consolidating message interactions, web behaviors, and the entire eCommerce history of every...
Welcome to the future of retail, where the intersection of technology and consumer behavior has given rise to a new reality that demands adaptability and innovation. In the commerce and eCommerce ecosystem, omnichannel strategies have emerged as a...
Mastering omnichannel inventory management has become a strategic imperative for retail businesses aiming to deliver a seamless and consistent experience to their customers. Companies opt for integrated order processing in their inventory systems...
With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to manage their customer data. Customer data platforms (CDPs) offer an excellent solution. CDP revenue exceeded $2 billion...
In 2024, an omnichannel strategy is not just a trend; it’s a guiding principle reshaping the foundations of digital marketing and generating 80% of in-store visits. In dynamic retail, the term “omnichannel” has transformed from a...
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers find themselves navigating a complex maze of choices to stay relevant, and understanding their customers has never been...
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to...
Discover essential chatbot best practices for omnichannel retailers. Dive deep into strategies and refine your approach with these chatbot best practices.
...Hyper-Personalization in Retail: A deep dive into the realm. Learn what it is, key trends and best practices to achieve retail hyper-personalization.
...All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly...
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving...
The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. But besides a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce businesses. In 2022...
Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel...