8 Proven Easter Promotion Ideas for eCommerce

by ContactPigeon | Mar 28, 2022 | Ecommerce & Retail Marketing

Modern eCommerce specialists drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of the year, especially...

The best 6 dynamic image generators for eCommerce

by ContactPigeon | Nov 30, 2021 | Ecommerce & Retail Marketing

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters...

54 eCommerce Homepage Best Practices That WORK [2024]

by ContactPigeon | Sep 21, 2021 | Ecommerce & Retail Marketing

Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user’s first impression of a brand. An Adobe report found that nearly 40% of online users will leave a homepage that is poorly designed, just like real-life shoppers will leave a...

Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce

by Joyce Qian | Mar 30, 2021 | Ecommerce & Retail Marketing

The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while...

eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know

by Guest Contributor | Sep 4, 2020 | Ecommerce & Retail Marketing

The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into...