Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel...
Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce sectors. While it marks the most profitable and busiest time of the year, retailers also face significant competitive...
The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the...
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving...
Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here!
...The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000...
With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers...
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers...
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign...
In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have evolved customer shopping behavior into an ambient experience. Spanning and emerging digital, physical, virtual, and...
The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its humble beginning, the company has attained impressive feats. However, it has also had its fair share of...
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with...
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging...
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such...
In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial...
Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the...
With 2.64 billion people shopping online, retailers need technology to deliver an omnichannel retail experience. Gartner’s strategic technology trends give retailers insights into technologies that can help them achieve their yearly goals, from...
One of the most promising technologies for growing business efficiencies is AI (artificial intelligence) which has the potential to revolutionize the retail industry. ChatGPT, an AI language tool that has gained 100+ million users in its first...
Every year, the Pigeons always aim to do something special for both our clients and the community. This time, we embarked on a significant project that was out of the ordinary. By combining our love for Christmas with our expertise in eCommerce...
To succeed in eCommerce and the retail industry, business owners need to stay on top of consumer trends, keeping an eye on the industry’s pulse. In the UK, there is no better way to do so than by attending Retail Week Live 2023 from March 28-29...