Cybersecurity in retail: Five challenges to overcome
The Covid-19 pandemic has hit businesses hard all over the world. High street chains closing their doors for the unseeable and moving to the online sphere has brought the e-commerce sector under immense pressure. With hackers finding loopholes and...
How Videos Can Improve Customer Experience in Retail
Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much...
How to Make Visual Commerce Work in Retail
In the first quarter of 2020, the United States accounted for $160.3 billion in retail sales through e-commerce channels. In 2019 alone, eCommerce sales increased by 11.1% more than total retail sales. This stat indicates that sales...
eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to...
How B2B Companies Can Deliver the Amazon Experience
Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market...
Why Retailers Should Diversify Away From Amazon – And How to Do It?
Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you...
Secrets to Writing Customer Service Emails That Work
Working in customer service, you deal with tons of emails every day. No wonder, 96% of consumers consider it essential for brand loyalty. So you try to manage your customer service appropriately to influence your overall conversion...
How to Remain Operationally Sustainable as an Ecommerce Retailer During Crisis
The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While offline retailers had to suffer from severe losses during the lockdown period, many online shops recorded a strong...
How to Automate Your Customer Support in 2023
It’s no secret that rapidly developing new technology is changing the world of business for the decades to come. It’s 2023 and your customers have yet again raised their expectations as to how their experience with your product or service...
5 Ways to Grow Your Email List 2023
Whether you already have an email marketing strategy in place or are looking for ways to expand your outreach into email and grow your mailing list in doing so, the approach you take will effectively make or break your efforts. According to...
How to generate eCommerce sales with Instagram [2023]
Today, Instagram is not just a photo-sharing app. It has come a long way to become a real powerhouse that offers a whole host of potential for online business, especially after the company officially launched the Instagram Shops, on May 2020. With...
B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours
There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a...
Build Natural Links with Guest Blogging (2022)
If you think that guest blogging is all about writing a 500-word article, stuffing it with your keywords, and publishing it on the first blog you come across, you’re wrong. This is not how it works in 2021. Instead of the quantity of backlinks,...
How to Grow and Maintain Your Email List as an Ecommerce Brand?
Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A well-managed email list can help you send more personalized messages, reengage past buyers, and learn more about your target...
Ecommerce SEO: Everything You Need To Know
When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the...
Why A/B Testing is Essential for Growing Your Ecommerce Business?
When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and...
The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover
Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an...
[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line
Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve...
12 Marketing Tips to Increase Your eCommerce Sales Fast
The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results –...
What You Need To Do To Your Shopify Store To Upgrade It For 2018
As a Shopify store owner, your work is never done. An online store is a work-in-progress, requiring regular tweaks and upgrades to keep up-to-date and offer your customers a fast, user-friendly shopping experience. So what can you do to upgrade...