Why A/B Testing is Essential for Growing Your Ecommerce Business?

A/B Testing for eCommerce

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make a purchase. On the surface, the static nature of an ecommerce site puts you at a disadvantage. You can’t alter your pitch, or shopping experience, depending on who walks in the door. Or can you? As it turns out, you can, and that’s where A/B testing comes in. A/B testing, or split testing, presents half of your site visitors with one

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The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover

website makeover

Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment. So, assuming you are already receiving enough traffic, you should be thinking about how to turn more of your visitors into customers. To do this, you need to begin with some customer research. Once you have established how customers are using your site, you can optimize your content. To do this, you need to know a few things about Consumer Psychology: Cognitive Ease:

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[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line

Email marketing infographics

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going

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12 Marketing Tips to Increase Your eCommerce Sales Fast

12 Marketing Tips to Increase eCommerce Sales

The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results – growing your eCommerce sales. When talking about eCommerce, there are some really easy to implement marketing actions. These actions, together, can help you boost your sales and increase the awareness of both, your products and your brand. These actions are really easy and fast to conduct, so keep reading and prepare yourself for a great success! Generate Trust on Your Site Even if

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What You Need To Do To Your Shopify Store To Upgrade It For 2018

Upgrade your Shopify Store for 2018

As a Shopify store owner, your work is never done. An online store is a work-in-progress, requiring regular tweaks and upgrades to keep up-to-date and offer your customers a fast, user-friendly shopping experience. So what can you do to upgrade your Shopify store for 2018 and start the year as you mean to go on? For a little inspiration, check out The Best of the Best Shopify Stores of 2017. Make it personalized and interactive It’s no secret that today, most people have little time and low attention spans. It’s not entirely our fault, after all, society has designed a system

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How to Leverage Marketing Automation to Enhance the Customer Experience

Marketing automation for enhanced Customer Experience

Marketing automation is no longer a new concept, but it is an evolving one. In a way, marketing comes full-circle, beginning with one-on-one relationships that eventually become too numerous to manage. When marketing automation first entered the scene, it was a welcome solution to the growing problem of having too many audience members to engage and too few marketers (or too little time) to give them the individual attention they deserve. These early solutions focused on lists and segmentation, turning one-to-one efforts into one-to-many efforts – a time saver, indeed. Yet marketers soon realized the result of automating marketing activities

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