by Joyce Qian | Sep 28, 2017 | Ecommerce & Retail Marketing
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20%...
by ContactPigeon | Sep 26, 2017 | Ecommerce & Retail Marketing
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress...
by ContactPigeon | Sep 7, 2017 | Ecommerce & Retail Marketing
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon...
by Joyce Qian | Aug 30, 2017 | Ecommerce & Retail Marketing
Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. After all, having a...
by ContactPigeon | Aug 3, 2017 | Ecommerce & Retail Marketing
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...
