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5 Halloween Email Campaign Ideas to Hallo-win the Impressions this year

5 Halloween Email Campaign Ideas to Hallo-win the Impressions this year

by ContactPigeon | Oct 24, 2017 | Ecommerce & Retail Marketing

Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales...
Ways to Use Coupon Offers in Your Marketing Strategy

Ways to Use Coupon Offers in Your Marketing Strategy

by ContactPigeon | Oct 19, 2017 | Ecommerce & Retail Marketing

Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be...
Marketing Automation Terms Every Marketer Must Know

Marketing Automation Terms Every Marketer Must Know

by ContactPigeon | Oct 12, 2017 | Ecommerce & Retail Marketing

Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a...
9 (creative) Black Friday ideas to nail your Email Marketing

9 (creative) Black Friday ideas to nail your Email Marketing

by Joyce Qian | Sep 28, 2017 | Ecommerce & Retail Marketing

Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20%...
Run Marketing Automation the Amazon Way

Run Marketing Automation the Amazon Way

by ContactPigeon | Sep 26, 2017 | Ecommerce & Retail Marketing

You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress...
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