If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software.
Studies show that marketing automation can increase sales productivity by 14.5%, and on average, 74% of companies report that using marketing automation software saves them a significant amount of time.
If you know that you want to take advantage of a marketing automation platform but you’re not sure how to choose one, the following considerations can help you decide on the right platform for your specific business needs and goals.
Focus on Lead Generation
When you’re growing your business, you want to make sure that your marketing efforts help you generate new leads, those who ultimately want to become paying customers.
Your marketing automation platform should enable you to use powerful lead generation tools, like easy content management, email marketing, lead scoring, automation and more.
Make Sure It Will Help You Improve Conversion Rates
Marketing automation should not end at lead generation, as it can also ensure those leads are nurtured along with subsequent sales funnels of your startup.
This means that the platform needs to have capabilities such as drip campaigns and personalization in order to gradually and effectively engage leads over periods of time.
Studies show that 75% of customers are more likely to buy from a company that recognizes them by name, and 78% of customers say they will only engage with a brand if the content they receive is personalized based on their previous engagements with the company.
Also, it can be helpful for startups to choose a marketing automation platform that allows for identifying the Most Qualified Leads (MQLs), which are then handed over to the sales department.
From there, the sales department can work their magic and communicate with the people who have indicated that they are ready to buy.
At a startup, every penny matters and budgets are often tight. For that reason, it’s important to choose a marketing automation platform that you can afford.
Many marketing automation tools charge users monthly, so figure out what amount you can spend from your marketing budget each month, then opt for a platform that is priced appropriately.
While it’s important not to overspend while your startup is growing, don’t forget that it can take spending money in order to make money 😵
If you invest in a high-quality marketing automation platform, it can help you generate and convert more leads. Which will mean it’s a worthwhile investment, and you’ll have more money in the long run.
Make Sure It Integrates With Other Tools That You Use
There’s a good chance that you use other productivity tools and apps in your workplace to make things easier.
Some of the most popular are CRM platforms, social media posting tools, blogging platforms and messaging apps. In order to take full advantage of a marketing automation tool, make sure that you choose one that integrates with the platforms currently in place.
That way, it will facilitate your use of all the tools in your arsenal, and make sure that there are no inconvenient roadblocks along the way.
There are many platforms for marketing automation startup companies that can depend on. If you’re interested in harnessing the power of automation to make your marketing efforts as effective as possible, check out ContactPigeon’s platform.
On top of that, you can add more marketing solutions to your stack in order to make the process of lead generation smoother:
- Intercom: A customer support tool that helps support, sales and marketing teams communicate with customers through live chat, emails etc.
- Hubspot CRM: a free CRM tool that helps sales teams manage effectively their pipeline with total visibility. It can be also synced with email clients such as Gmail or Outlook in order to track interaction with leads or customers
- Drip: a platform that helps SaaS (and not only) companies to create visual workflows and send triggered automated campaigns throughout the marketing funnel.
It can make it easier for you to generate and convert leads so that you can focus on the more important parts of growing your business!