The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality...
Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where...
When Gartner’s Top Strategic Technology Trends for 2022 report came out, the whole world hastened to read it. The report identifies Gartner’s trends for 2022 that are poised to change industries and business practices. Retail executives and...
Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the...
Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that not even rising costs and inflation were enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2023...
As the year comes to a close, the Pigeons took a moment and decided to enter 2022 all guns blazing! By now, it is pretty much obvious that our nest is full of surprises and our work is never done. With that in mind, we celebrate the end of a...
Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any...
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on...
Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey...
Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise in online shopping. Once a one-day-only event, Black Friday has changed into season-long...
The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms,...
Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In...
In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD. Statistics continue to impress even across the Atlantic,...
eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not...
We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about...
The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously...
Retail in 2023 doesn’t look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even after lockdowns have eased. In the modern digital era and the sudden development of eCommerce due to recent events,...
Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the retail industry unaffected. Essential goods sales rose immensely, thousands of businesses closed, and an increasing number...
Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful...
It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies...