Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it accounts for over 50% of the local ecommerce market. So, what is the secret of Amazon’s success? The answer is simple – Amazon has built its brand culture on the foundation of innovation and user-centricity. In this article, you will learn how to achieve the “Amazon experience” when marketing to B2B customers. Amazon has Built its Brand
Why Retailers Should Diversify Away From Amazon – And How to Do It?
Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If you’re selling on just Amazon, you’re putting all your eggs in one basket. You’re selling under someone else name and entirely at the mercy of the Amazon overlords when it comes to your selling privileges. Amazon isn’t exactly the most ethical company around, either. They’ve been known
Run Marketing Automation the Amazon Way
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress to the next level, without continuing to shell out tens of thousands more marketing budget on paid ADs? Well, there is a solution that retail giant, Amazon, has perfected in the last two decades — Personalized Marketing Automation. This article examines the key marketing automation practices that Amazon pioneered that made it the successful behemoth that