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23 Back-to-School Marketing Ideas for Retailers in 2023

Published: Aug 1, 2022 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to class, and that number is expected to rise even more this year. You can use some of the most creative back-to-school marketing ideas from big retailers, to highlight your fast-moving consumer goods (FMCG) and capture these shoppers. Table of Contents > What is Back-to-School marketing? > Back-to-school spending in the post-COVID-19

Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade

Published: Aug 14, 2020 | Updated: Aug 4, 2023 by Joyce Qian in Ecommerce

The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America’s largest retail event. For 2022, the National Retail Federation predicted that K-12 back-to-school spending would reach $36.9 billion, surpassing the previous record of $30.3 billion set back in 2012. As you consider how to achieve meaningful ROAS (Return on Advertising Spend) this season, draw inspiration from these creative Back-to-School campaign ideas from the past. Table