As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to class, and that number is expected to rise even more this year. You can use some of the most creative back-to-school marketing ideas from big retailers, to highlight your fast-moving consumer goods (FMCG) and capture these shoppers. Table of Contents > What is Back-to-School marketing? > Back-to-school spending in the post-COVID-19
23 Back-to-School Marketing Ideas for Retailers in 2023
Published: Aug 1, 2022 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce