SMS Personalization: Best Practices for Retailers

sms personalization
Published: May 31, 2024 by Joyce Qian in Ecommerce

Personalized marketing is a game-changer for the dynamic world of retail, and SMS personalization has become a crucial strategy for businesses aiming to enhance customer engagement and drive sales. Retailers can create meaningful connections that drive engagement and sales by sending tailored messages directly to customers’ phones. With widespread industry adoption, an impressive 84% of the eCommerce and retail industry have already embraced SMS and text marketing campaigns. This blog post aims to equip retailers with the best practices for effectively implementing SMS/Viber and WhatsApp personalization. For readers, this means gaining actionable insights to enhance your marketing efforts, foster stronger

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How Retail Business Intelligence Can Redefine Customer Experience

retail business intelligence
Published: Dec 22, 2022 | Updated: Dec 14, 2023 by ContactPigeon in Ecommerce

Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail operations and customer experience, as retail data from sources such as sales logs, customer feedback, inventory management systems, and CRM systems can be analyzed to gain actionable insights. Leveraging business intelligence tools lets retailers make decisions that enhance the customer experience in many ways, such as creating personalized product recommendations and tailored marketing campaigns. The usefulness of business intelligence tools is shown

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Retail customer experience best practices in the post-COVID-19 era

customer experience best practices
Published: Nov 18, 2021 | Updated: Jun 30, 2023 by ContactPigeon in Ecommerce

Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep loyal customers. Building on customer experience best practices will fortify the customer journey and refine your overall customer experience quality. ‌Considering that 73% of customers prioritize customer experience over price and product quality when making a purchase decision, it’s clear that a successful customer experience is the lifeline of retail brands. To keep turning profits, you need to implement and maintain

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Valentine’s Day Retail Best Practices to steal your customers’ hearts.

retail best practices valentine's day
Published: Feb 11, 2021 | Updated: May 16, 2023 by Joyce Qian in Ecommerce

Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day sales reached an all-time high, hitting $27.4 billion in the United States alone. This year, as retailers cope with the economic fallout of the COVID-19 pandemic, Valentine’s Day sales are more important than ever. The future of eCommerce in the post-pandemic era seems to be promising, with emerging retail technologies and opportunities arising. Since Valentine’s Day campaign is one the most important marketing campaigns of

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Retail Best Practices: Nailing your Holiday Marketing

Retail Best Practices for Holiday Marketing
Published: Nov 18, 2020 | Updated: Oct 31, 2023 by Joyce Qian in Ecommerce

As we step into 2024, the retail industry continues to evolve, adapting to the ever-changing consumer landscape. The challenges and uncertainties of 2020 are now firmly in the rearview mirror, but they have left a lasting impact on how people approach holiday shopping. Recent data from 2023 reveals intriguing shifts in consumer spending habits, transforming the holiday season into a unique battleground for retailers. From a surge in online shopping to a renewed focus on sustainability and conscious consumerism, these trends are reshaping the competitive landscape. In this article, we’ll explore the latest insights and retail best practices that are

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How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience

QR codes retail
Published: Oct 30, 2020 | Updated: Jun 30, 2023 by Joyce Qian in Ecommerce

To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that seamlessly connects the dots between the physical and online spaces. Despite having been around for decades, the first wave of QR codes for retail didn’t see the success many marketers hoped it would, mostly due to technological shortcomings that required users to download various scanner apps. But since Apple’s iOS 11 update that allowed iPhone users to scan QR codes directly through the camera app, the implementation

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