At this point, it’s no secret to anyone that 2020 has been a trying year that has thrown all standard operating procedures out the window. As we head into the holiday season, there is still a lot of uncertainty ahead. Consumers are expected to spend about $50 less per person this holiday season, increasing competition among existing retailers to secure those holiday dollars. Marketing campaigns need to adapt, along with everything else this year, and follow retail best practices for COVID-19. This year’s best practices will be clearly different (vs last year), since brands are called to take much more complex decisions,
Retail Best Practices: Nailing your Holiday Marketing
November 18, 2020 by Joyce Qian in Ecommerce
