best practices Archives - ContactPigeon

How Retail Business Intelligence Can Redefine Customer Experience

December 22, 2022 by ContactPigeon in Ecommerce

Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail operations and customer experience, as retail data from sources such as sales logs, customer feedback, inventory management systems, and CRM systems can be analyzed to gain actionable insights. Leveraging business intelligence tools lets retailers make decisions that enhance the customer experience in many ways, such as creating personalized product recommendations and tailored marketing campaigns. The usefulness of business intelligence tools is shown

Retail customer experience best practices in the post-COVID-19 era

November 18, 2021 by ContactPigeon in Ecommerce

Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep loyal customers. Building on customer experience best practices will fortify the customer journey and refine your overall customer experience quality. ‌Considering that 73% of customers prioritize customer experience over price and product quality when making a purchase decision, it’s clear that a successful customer experience is the lifeline of retail brands. To keep turning profits, you need to implement and maintain

Valentine’s Day Retail Best Practices to steal your customers’ hearts.

February 11, 2021 by Joyce Qian in Ecommerce

Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020, Valentine’s Day sales reached an all-time high, hitting $27.4 billion in the United States alone. This year, as retailers cope with the economic fallout of the COVID-19 pandemic, Valentine’s Day sales are more important than ever. The future of eCommerce in the post-pandemic era seems to be promising, with emerging retail technologies and opportunities arising. Since Valentine’s Day campaign is one the most important marketing campaigns of

Retail Best Practices: Nailing your Holiday Marketing

Retail Best Practices for Holiday Marketing

November 18, 2020 by Joyce Qian in Ecommerce

At this point, it’s no secret to anyone that 2020 has been a trying year that has thrown all standard operating procedures out the window. As we head into the holiday season, there is still a lot of uncertainty ahead. Consumers are expected to spend about $50 less per person this holiday season, increasing competition among existing retailers to secure those holiday dollars. Marketing campaigns need to adapt, along with everything else this year, and follow retail best practices for COVID-19. This year’s best practices will be clearly different (vs last year), since brands are called to take much more complex decisions,

How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience

October 30, 2020 by Joyce Qian in Ecommerce

To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that seamlessly connects the dots between the physical and online spaces. Despite having been around for decades, the first wave of QR codes for retail didn’t see the success many marketers hoped it would, mostly due to technological shortcomings that required users to download various scanner apps. But since Apple’s iOS 11 update that allowed iPhone users to scan QR codes directly through the camera app, the implementation