Choosing The Right Customer Data Platform (CDP) for eCommerce

choosing a customer data platform for your ecommerce business
Published: Jan 26, 2024 | Updated: Mar 20, 2024 by George Mirotsos in Ecommerce

In an era where data reigns, the ability to navigate and utilize this valuable resource could very well be the differentiator that propels an eCommerce brand ahead in the competitive arena. According to a study by Invesp 56% of e-consumers are more likely to return to a site that delivers personalized product recommendations. This dramatic ROI expectation underscores the power of CDPs to transform customer data into actionable insights. This blog post delves into the essentials of Customer Data Platforms, guiding e-commerce executives in selecting the perfect CDP tailored to their unique needs. Table of Contents > Choosing a customer data

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Mastering CDP Strategies: A Comprehensive Guide for 2024

cdp strategies
Published: Jan 19, 2024 | Updated: Mar 20, 2024 by George Mirotsos in Ecommerce

With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to manage their customer data. Customer data platforms (CDPs) offer an excellent solution. CDP revenue exceeded $2 billion in 2023 and continues to rise as businesses of all types develop new strategies for targeting potential customers without compromising their personal data. Solid CDP strategies give eCommerce businesses and other retailers the tools they need to leverage first-party data and continue developing successful marketing campaigns that target the right audience. CDP strategies include using existing data to create personalized offers or to decide

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