Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment. So, assuming you are already receiving enough traffic, you should be thinking about how to turn more of your visitors into customers. To do this, you need to begin with some customer research. Once you have established how customers are using your site, you can optimize your content. To do this, you need to know a few things about Consumer Psychology: Cognitive Ease:
The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover
Published: Mar 15, 2019 | Updated: Aug 30, 2019 by Guest Contributor in Ecommerce