It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases. Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,
13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations
February 17, 2022 by ContactPigeon in Marketing Automation