Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid

direct mail marketing

Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and serves as a cost-effective alternative to digital outreach, which is becoming more expensive. Consumers still read direct mail, with 68% of millennials stating that they’ve read physical mailers from retailers. Therefore, this tried-and-true advertising channel is a must for retailers.  Table of Contents > What Is Direct Mail Marketing? > Direct Mail Marketing Metrics and KPIs > Advantages

Continue reading