With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What is audience segmentation? Audience segmentation is a subset of audience analysis, and it involves sorting your customers into various groups depending upon certain data points. At its core, audience segmentation is simply an acknowledgment that your buyers are not homogenous in terms of identities, needs, desires, motives, capabilities, etc. Naturally, the exact same messaging won’t necessarily reach
Our product team was asked to build a magic sales generating crystal ball for ContactPigeon customers. While they did not end up with a crystal ball, they did build the next best thing which is already live in your account! Our Brand New Segment Builder with one of the most user-friendly interfaces you have ever experienced.