5 Tips for a Successful Cart Abandonment Email

Published: Jun 12, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn’t this what you really aim for, especially when you have spent time and money after multiple campaign efforts to drive them back to your website? Some of these potential clients though, will never make it to check out. Why not remind them? Cart abandonment: why visitors don’t complete their orders? In order to create a successful campaign, it is important to understand the reasons

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What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce

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Published: May 25, 2017 | Updated: Aug 29, 2019 by ContactPigeon in Marketing Automation

Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than it is to dig up new ones in other ways. Email marketing is a well-established way of communicating with customers and deepening your relationships with them. It’s a managed communications strategy that integrates a full range of marketing communications and channels. This helps to ensure that prospective clients get the material they most need while they are on the

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How Email Marketing Can Increase Your
E-Commerce Business Profits

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Published: May 8, 2017 | Updated: Oct 15, 2024 by ContactPigeon in Ecommerce

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

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That’s the E-commerce Checkout Best Practices that Convert (2024 updated)

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Published: Mar 9, 2017 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

It’s not an easy task setting up an e-commerce business. You have to spend time finding the perfect layout, organizing your product photos and creating gripping descriptions. So, even after all that time spent if your checkout process is confusing or seems uncertain to your customers, you will never be able to maximize conversions for your business. We have seen this getting in the way, therefore, in this blog post we have gathered some of the eCommerce checkout best practices from leading brands to give you some guidelines that will help you improve your checkout process and, as a result, increase your

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Email Personalization Methods for Stronger ROI & Customer Retention

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Published: Feb 22, 2017 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

According to recent studies, 95% of digital marketing experts believe in email personalization for improving marketing results. As a result, email personalization has abundant advantages toward persuading your consumer. Despite this, many marketers are reluctant in applying email personalization techniques because they tend to believe that this strategy requires expensive or sophisticated tools. We know that’s not the case anymore. Marketing automation platforms, like ContantPigeon, make email personalization easier and more affordable than ever. So, before start sourcing ESP vendors or looking for the most refined platform out there, start from getting to know your customer base! Collecting detailed customer data is

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4 Triggered Email Ideas for Ecommerce

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Published: Jan 11, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Here at ContactPigeon, we are strong believers that email campaigns should be personalized, time-sensitive and relevant to user’s needs. Using these factors a triggered email campaign can support your e-commerce business in engaging with leads and customers using campaigns based on past actions and behavioral inclination.  With customization and personalization, these campaigns can help you communicate with your target audiences with customized and personalized messages. Recent studies have shown that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits, thus making this tool a must have of every e-commerce administrator. First, exactly what is a triggered email? A triggered email is when an

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10 New Year’s Resolutions Every Ecommerce Business Should Make

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Published: Dec 30, 2016 | Updated: Oct 9, 2019 by ContactPigeon in Ecommerce

Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!

Everything You Need To Know About Holiday Email Marketing

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Published: Nov 24, 2016 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s  “Last Christmas” can drive them up the wall ? One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners  and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

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Taking on Browse Abandonment for Ecommerce

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Published: Nov 22, 2016 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

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Introducing the New Dynamic Pop-up Editor [Video Tutorial]

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Published: Nov 20, 2016 | Updated: Sep 4, 2024 by ContactPigeon in Company & Product News

Here, at ContactPigeon, we like working hard as much as we love playing hard. This means we always strive for outstanding research, substantial testing and impressive results to make our platform easier to use for you. Isn’t that all you could ask for? We already know the answer to this question (duh…), as we always put our customers first and listen to what you have to say. Our confidence and enthusiasm  in our product helps us come up with new ideas and enhancements that, in the long run will deliver more traffic and sales at your online doorstep! Let’s get

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