3 Proven Ways to Reduce Category Browse Abandonment

eCommerce Category Browse Abandonment
Published: Feb 6, 2018 | Updated: Aug 30, 2019 by Joyce Qian in Ecommerce

For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment.   Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes

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[Poll Results] What’s Your Biggest eCommerce Challenge?

Sept '17 Polls Are In - The Top eCommerce Challenge
Published: Nov 9, 2017 | Updated: Aug 30, 2019 by Joyce Qian in Ecommerce

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! ? While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of

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