The Evolution of Ecommerce Email Marketing

Evolution of eCommerce Email Marketing
December 21, 2018 by ContactPigeon in Ecommerce Trends

Email marketing has made some notable strides over the past few years to become a major channel for eCommerce. However, the eCommerce email marketing landscape wasn’t always such a seamless, automated process. Once upon a time, companies marketed their brands and products to potential customers by delivering postcards by snail mail, or delivering entire printed catalogs to physical mailboxes. This impersonal method of marketing was destined to morph into email marketing as technology advanced and more and more people adopted email as their main channel of communication with friends, family, and their favorite brands. In this post, we’ll look at

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Email List Segmentation Best Practices for Ecommerce [2019 updated]

eCommerce Segmentation Best Practices 2018
October 22, 2018 by ContactPigeon in Growth

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2019 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to

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7 Must-Have eCommerce Follow Up Emails Every eShop Needs

eCommerce Follow Up Emails
April 17, 2018 by ContactPigeon in Growth

Follow up emails are a must-do in the digital age whether you’re selling via cold contact, pursuing a job, following up with a prospect or existing customer. In eCommerce, follow up emails are essential for customer activation, retention, and repeat business. Sending effective follow up communications after key actions by customers is essential because it shows you’re listening and catering to their needs. From abandoned shopping carts, to customer reviews, and even complaints, any time a customer interacts with your eShop, reaching out promptly to them is critical to keep the dialog going. This will drives transactions and, ultimately, satisfaction. In this article,

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9 Super Awesome Ho Ho Holiday Marketing Ideas

Holiday marketing ideas
December 4, 2017 by ContactPigeon in Growth

Everyone loves a surprise. That’s why we are offering 9 unconventional and super awesome holiday marketing ideas for eCommerce so you can put a smile on your customer’s face. 😄 Who knows, those holiday marketing campaign ideas might even surprise you in the form of year revenue results! The surprise factor is the game changer Christmas brings some of the year’s most welcome surprises. According to the Harvard Business Review, a surprise is like crack for your brain. It changes behavior, intensifies relationships, and strengthens emotions. Because the human mind remembers novelty better than predictability, you can enhance your branding in your customer’s

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Black Friday Email Marketing Report 2017 [Infographic]

Black Friday 2017 Email Marketing Report
November 28, 2017 by Joyce Qian in Ecommerce Trends

2018 update: Our new Black Friday report 2018 is out! Read it here!   Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. Black Friday 2017 was no exception, as a growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed millions of transactional records for a sneak peek into how Black Friday 2017 was shaped up. We have

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