Email Deliverability Best Practices in 2024

Email Deliverability Best Practices
Published: Mar 29, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list of email deliverability best practices for 2023. What is Email Deliverability? One

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Improve Email Deliverability With These 5 Simple Best Practices

email-deliverability-best-practices
Published: Mar 27, 2017 | Updated: Feb 7, 2020 by ContactPigeon in Ecommerce

Sending emails is a great way for companies to market their businesses and bring in new customers. After all, the world is an email-obsessed place, with over 2.6 billion email users worldwide and with nearly 28% of the average person’s workday spent opening, reading and responding to emails. However, while marketing emails can be particularly effective in reaching your target audience, their potency diminishes when they can’t be delivered. According to deliverability studies, only 79% of all commercial emails get delivered. One of the most important ways to ensure that a company maximizes its email marketing efforts is to boost email

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