Whether you already have an email marketing strategy in place or are looking for ways to expand your outreach into email and grow your mailing list in doing so, the approach you take will effectively make or break your efforts. According to HubSpot, 80% of business professionals firmly believe that email marketing increases customer retention, and with 59% of customers admitting that marketing emails affect their purchase decisions, it’s safe to say that email marketing is alive and well as a lead generation and nurturing channel. However, additional data provided by Medium shows that email open rates across all amount
5 Ways to Grow Your Email List 2020
May 5, 2020 by Guest Contributor in Marketing Automation
